Cathy Bates

Cathy Bates Email and Phone Number

Senior Manager, Product Marketing @ Rise Baking Company
minneapolis, minnesota, united states
Cathy Bates's Location
Minneapolis, Minnesota, United States, United States
Cathy Bates's Contact Details

Cathy Bates personal email

n/a
About Cathy Bates

I develop and manage consumer products that help our customers grow their business.

Cathy Bates's Current Company Details
Rise Baking Company

Rise Baking Company

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Senior Manager, Product Marketing
minneapolis, minnesota, united states
Employees:
191
Cathy Bates Work Experience Details
  • Rise Baking Company
    Senior Manager, Product Marketing
    Rise Baking Company Jan 2024 - Present
  • Unfi
    Product Business Manager - Brands Division
    Unfi Oct 2018 - Present
    Own both the sourcing and product management responsibilities for frozen, seafood and produce categories. Serve as the Supplier Diversity liaison for brands team. Member of one of the grant review committees for UNFI Foundation. Member of WISE (Women Impacting Storebrand Excellence).
  • Supervalu
    Private Brands Manager|Product Manager|Brand Manager
    Supervalu Oct 2007 - Oct 2018
    Eden Prairie, Mn
    Private Brands Manager (2014-October 2018)Led all phases of strategic private brands merchandising planning for food products sold through retail and wholesale channels. Managed portfolio of frozen, meat, seafood, and produce categories. Directed marketing activities for assigned categories.Led business team in commercializing new products under several brands including Wild Harvest, Essential Everyday, Culinary Circle, Arctic Shores, Stockman & Dakota, and Shoppers Value. Identified and drove category strategies and initiatives.Managed relationship with approximately 40+ vendor and broker partners. Conducted bids, negotiated contracts, awarded business, reviewed and approved price changes from suppliers. Oversaw packaging and finished goods liabilities.Product Manager (2010-2014)Led cross-functional teams to launch new products, improve existing products and market the brand to consumers. Worked collaboratively with merchandising and key vendor partners to deliver new products, product updates, brand conversions, and packaging improvements. Supported wholesale customer development activities.Experienced working in the following categories: snacks, produce, frozen, dairy, baby, baking, seafood, beverages, and alcoholic beverages.SUPERVALU Associate Giving Campaign Committee Member in 2011 and 2012.Brand Manager (2007-2010)Developed and implemented brand building business and marketing plans for assigned brands and product categories. Directed product launches for various categories. Planned and oversaw execution of various retail activities.
  • Vision-Ease Lens
    Product Manager
    Vision-Ease Lens 2006 - Oct 2007
    Ramsey, Mn
    Responsible for positioning, marketing and life cycle management of film lens product line. Led cross-functional teams through new product development process to launch new products and line extensions. Drove all brand strategies from planning through implementation for assigned brands. Planned and oversaw execution of promotional activities.
  • Jostens
    Senior Product Marketing Manager
    Jostens 2000 - 2006
    Edina, Mn
    Developed and implemented marketing plans for graduation products category. Led cross-functional teams to develop new products targeted to high school seniors. Partnered with marketing research to identify key consumer insights and implement product design sort studies. Partnered with sales organization in the execution of product and program launches and various channel development activities.
  • Deluxe Corporation
    Product Manager|Marketing Manager
    Deluxe Corporation 1993 - 2000
    Shoreview, Mn
    Product Manager (1996-2000)Developed and managed various product lines for consumer, business services and financial services segments. Led cross-functional teams to develop new products and manage existing products through the product life cycle. Selected as inaugural member of Deluxe Volunteer Council. Organized and worked many fun volunteer events.Marketing Manager (1993-1996)Created and implemented direct marketing campaigns for assigned vertical markets within business services segment. Responsible for conducting customer segmentation, writing promotion plans, and analyzing key metrics. Developed various catalogs, brochures and other print collateral.

Cathy Bates Skills

Consumer Marketing Business To Business Marketing Brand Management Product Management And Development Project Management Private Brands B2b Marketing Product Management Customer Insight Forecasting Direct Marketing Market Planning Segmentation Marketing Strategy Cross Functional Team Leadership Crm Retail Product Development Marketing Communications Strategy Marketing Research Product Marketing Product Launch Marketing Brand Development Grocery Merchandising

Cathy Bates Education Details

Frequently Asked Questions about Cathy Bates

What company does Cathy Bates work for?

Cathy Bates works for Rise Baking Company

What is Cathy Bates's role at the current company?

Cathy Bates's current role is Senior Manager, Product Marketing.

What is Cathy Bates's email address?

Cathy Bates's email address is ca****@****alu.com

What is Cathy Bates's direct phone number?

Cathy Bates's direct phone number is +195294*****

What schools did Cathy Bates attend?

Cathy Bates attended University Of Minnesota - Carlson School Of Management, The University Of South Dakota.

What are some of Cathy Bates's interests?

Cathy Bates has interest in Tennis, Travel, Volunteering, Gardening.

What skills is Cathy Bates known for?

Cathy Bates has skills like Consumer Marketing, Business To Business Marketing, Brand Management, Product Management And Development, Project Management, Private Brands, B2b Marketing, Product Management, Customer Insight, Forecasting, Direct Marketing, Market Planning.

Who are Cathy Bates's colleagues?

Cathy Bates's colleagues are April Weldon, Mandy Johnson, Sebastian Carranza, Ashley Watkins, Jennelle Dowell, Rosemine Oberson, Ajose Victor.

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