Cathy Cao Email and Phone Number
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Strategic Director with 10+ years of professional experience in Consumer and Technology industries. Strong project management, dynamic decision-making and agile execution skills, spanning across growth strategy, go-to-market strategy and market research, digital strategy and transformation, data analysis, product launch, budget development and management, and campaign management. Also highly experienced in client engagement, business development, leading teams, and effectively managing multiple priorities. Wharton MBA | MIT B.S.
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Sr. Director, Business Strategy And TransformationEyNew York, Ny, Us -
Sr. Manager, Business Strategy And TransformationEy Feb 2024 - PresentLondon, Gb -
Partner / Co-FounderArmil Capital Jan 2018 - Present-Source investment opportunities with high potential ROI-Pitch opportunities and gain alignment with investment team-Launch marketing efforts, e.g., webpage, eventsArmil Capital LLC is an independent, specialist real estate fund manager founded at the beginning of 2018 by a results-oriented investment team, with over 30 years of financial management and investing experience. The firm manages a highly diversified portfolio of assets across sectors and major growing metropolitan areas. -
DirectorEy-Parthenon Aug 2022 - Feb 2024Boston, Ma, UsHome Consumer Products Company (Revenue >$6B): Built and executing on 10-year digital transformation program across 6 workstreams with the Chief Technology Officer to unlock $900M+ potential benefits, including a connected products strategy across the stakeholder ecosystem, along with investment budget and executive alignment and presentation materialsAwards: -Strategy and Transactions Vice Chair Award for Best-in-Market Growth-Strategy and Transactions Practice-Building Award -
ConsultantEy-Parthenon Aug 2020 - Aug 2022Boston, Ma, Us• Nutrition & Wellness Consumer Products Company (Revenue >$5B): Developed digital strategy and transformation plan, including workshopping with executives, building portfolio strategy, identifying resourcing needs, and advising on key processes• Alcoholic Beverage Company (Revenue >$5B): Supported vision development and strategy re-design for Finance and IT• Home Improvement Retailer (Revenue >$50B): Built supporting financial model to optimize costs for the HR function, i.e., automation, offshoring, outsourcing, and improved processes• Private Equity Firm (AUM >$20B): Conducted comprehensive due diligence assessment on Performance Marketing landscape to advise on acquisition• Lead New York’s Pan-Asian Professional Network, increasing member base by 170% and engagement by 70% (2021-2022) -
Graduate Teaching Assistant (Zell/Lurie Real Estate Center)The Wharton School Jun 2020 - Aug 2020Philadelphia, Pa, Us -
FellowCastor Ventures Jul 2019 - Aug 2020Boston, Ma, UsWe are a Venture Capital firm and community of MIT alumni investors, executives, entrepreneurs, and innovation enthusiasts. We raise capital from MIT alumni and invest alumni-led startups. We are private, for profit, and not part of (but friendly with) MIT. Every year, we build a portfolio of 20-30 companies spanning industry, stage and geography. We co-invest alongside top-tier venture capital and private equity lead investors. We are an experienced, diverse community of over 15,000 alumni with different backgrounds and reasons for joining. If you are an MIT alum interested in entrepreneurship or venture capital, let's connect.Reach out at cathy@castorventures.com. -
Product Marketing Manager Mba Intern, Windows Pro Commercial DevicesMicrosoft May 2019 - Aug 2019Redmond, Washington, Us• Led market sizing and share research, competitive analyses, and data syntheses for highly-skilled consumer group with fast processing and large storage needs; identified $100M growth opportunity and recommended $2M additional B2B investments• Collaborated with key internal business functions (Business Planning, Engineering, Finance, Outbound Marketing, and Channel Sales) and external partners to develop actionable go-to-market strategy, timeline, and budget proposal. Convinced GM and CVP level executives to commit to investment and execution plan with projected 10% additional segment growth• Presented growth opportunities to leading multibillion-dollar OEM partner companies in North Carolina and Japan; efforts strengthened partnership by sharing key industry and customer trends and aligning co-marketing implementation strategies -
Business Director, UsaVinci Smart Hearable Oct 2016 - May 2018Beijing, Cn• Lead 5-person team for US business operations driving 60% of total revenue; awarded Top 5% Employee (of 60)• Spearhead 2016 Kickstarter campaign that generated ~$1M in pre-order sales in 37 days, including managing PR, content, social media, digital ads, pricing, and customer support; have raised $400K+ in first 18 days of Winter 2017 campaign and have generated 200K email signups, 60K social media followers, and on track to substantially surpass 2016 Kickstarter• Negotiate business development deals at 76% discount and approve lucrative contracts for high-profile events including Super Bowl LI, NY Fashion Week, and ASAP Ferg’s Pop-up Shop, which have led to 3x Facebook follower growth• Direct influencer affiliate programs (18% of revenue) and events like Consumer Electronics Show (CES) and SXSW Festival• Drive operational enhancements, including implementing customer service and shipping solutions to minimize logistical error to 0.8% and partnering cross-functionally with Software and Hardware teams to improve product and design• Build and manage relationships with retailers (Amazon, Fancy), distributors, and third-party PR, video, and logistics firms -
Marketing Manager, UsaVinci Smart Hearable Mar 2016 - Oct 2016Beijing, Cn• Supervised 2-person team while launching all US business functions including Marketing, Business Development, Legal, and HR, which aided in securing $5.3M USD in Series A Funding• Developed and executed global entry marketing plans; built Facebook and Instagram presences from zero to over 20K followers in 3 months and acquired 65K pre-launch emails• Designed branded competitive entry price strategy which led to $1M Kickstarter and partnerships with 10 re-sellers • Collaborated cross-functionally with China’s Engineering, Marketing, Logistics, and Design teams to align organization’s global framework and improve English product user interface• Secured multiple prestigious design awards including Good Design Australia, IDEA, and China Good Design -
Marketing Strategist And Consultant, FreelanceAmc Networks Sep 2014 - Feb 2016New York, Ny, Us• Develop marketing strategies to acquire new users and promote engagement• Analyze website for recommendations to improve design, layout, and content (Google Analytics) -
Order Processing Coordinator (Better Branded Ladieswear)Ross Stores, Inc. Nov 2014 - Oct 2015Dublin, Ca, Us• Analyzed KPIs over 1500 SKUs and presented departmental best- and worst-sellers to senior leadership in sales meetings• Prepared reports of up to $60M revenue, oversaw production samples, and presented growth and savings opportunities• Partnered with 8 vendors and distribution centers (Oracle’s Retail Data Warehouse) to ensure timely delivery into stores -
Cmo / Co-FounderGeosocial.Io Apr 2013 - May 2014• Initiated and executed growth-hacking strategies to acquire 1,000 users in the first month and achieved 3x YoY growth• Directed 10-person student ambassador community to support execution of content creation, social media, and PR plans• Partnered with engineering team to manage growth integrated with A/B testing across webpage and email marketing
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Innovation Lab InternHakuhodo May 2012 - Aug 2012Minato-Ku, Tokyo, Jp• Research trends to project future sustainable lifestyles• Propose and present solutions for sustainability and aging population issues• Create clear brand marketing statements for clients -
Business, Sourcing, And Manufacturing InternHigh Country Linens, Inc. Aug 2010 - Aug 2012• Develop solutions to increase time and financial efficiency• Overlook and manage coloring and printing technicians -
Market Research InternLinkfluence Jun 2011 - Aug 2011Paris, Fr• Update and manage database and e-community maps• Research blogs and RSS feeds• Archive, organize, and translate previous presentations -
Research & Analyst InternJames F. Reda And Associates Jan 2011 - Jan 2011Rolling Meadows, Illinois, Us• Research company reports, files, and stocks using Edgar, Google finance, and Yahoo Finance• Archive clients' compensation files and data (Excel)• Market company to existing and new clients
Cathy Cao Skills
Cathy Cao Education Details
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The Wharton SchoolMaster Of Business Administration - Mba -
Massachusetts Institute Of TechnologyManagement Science (Marketing Concentration) -
Fashion Institute Of TechnologyFashion Merchandising -
Columbia UniversityIntermediate Microeconomics -
The Wheatley SchoolHigh School Diploma
Frequently Asked Questions about Cathy Cao
What company does Cathy Cao work for?
Cathy Cao works for Ey
What is Cathy Cao's role at the current company?
Cathy Cao's current role is Sr. Director, Business Strategy and Transformation.
What is Cathy Cao's email address?
Cathy Cao's email address is ca****@****ail.com
What is Cathy Cao's direct phone number?
Cathy Cao's direct phone number is +151658*****
What schools did Cathy Cao attend?
Cathy Cao attended The Wharton School, Massachusetts Institute Of Technology, Fashion Institute Of Technology, Columbia University, The Wheatley School.
What are some of Cathy Cao's interests?
Cathy Cao has interest in Event Planning, Children, Fashion, Education, Languages And Cultures, Science And Technology, Music, Animal Welfare, Travel, Health.
What skills is Cathy Cao known for?
Cathy Cao has skills like Marketing Strategy, Event Planning, Social Media, Microsoft Excel, Market Research, Networking, Management, Business Development, Marketing Communications, Entrepreneurship, Data Analysis, Research.
Who are Cathy Cao's colleagues?
Cathy Cao's colleagues are Alissa Cruz, Sai Santosh, Pragati Srivastava, Aviral Jain, Agnieszka Osik, Victoria Melissa Romano Orozco, Kunj Desai.
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