Cathy Cao

Cathy Cao Email and Phone Number

Sr. Director, Business Strategy and Transformation @ EY
New York, NY, US
Cathy Cao's Location
New York, New York, United States, United States
Cathy Cao's Contact Details
About Cathy Cao

Strategic Director with 10+ years of professional experience in Consumer and Technology industries. Strong project management, dynamic decision-making and agile execution skills, spanning across growth strategy, go-to-market strategy and market research, digital strategy and transformation, data analysis, product launch, budget development and management, and campaign management. Also highly experienced in client engagement, business development, leading teams, and effectively managing multiple priorities. Wharton MBA | MIT B.S.

Cathy Cao's Current Company Details
EY
Sr. Director, Business Strategy and Transformation
New York, NY, US
Website:
ey.com
Employees:
371494
Cathy Cao Work Experience Details
  • Ey
    Sr. Director, Business Strategy And Transformation
    Ey
    New York, Ny, Us
  • Ey
    Sr. Manager, Business Strategy And Transformation
    Ey Feb 2024 - Present
    London, Gb
  • Armil Capital
    Partner / Co-Founder
    Armil Capital Jan 2018 - Present
    -Source investment opportunities with high potential ROI-Pitch opportunities and gain alignment with investment team-Launch marketing efforts, e.g., webpage, eventsArmil Capital LLC is an independent, specialist real estate fund manager founded at the beginning of 2018 by a results-oriented investment team, with over 30 years of financial management and investing experience. The firm manages a highly diversified portfolio of assets across sectors and major growing metropolitan areas.
  • Ey-Parthenon
    Director
    Ey-Parthenon Aug 2022 - Feb 2024
    Boston, Ma, Us
    Home Consumer Products Company (Revenue >$6B): Built and executing on 10-year digital transformation program across 6 workstreams with the Chief Technology Officer to unlock $900M+ potential benefits, including a connected products strategy across the stakeholder ecosystem, along with investment budget and executive alignment and presentation materialsAwards: -Strategy and Transactions Vice Chair Award for Best-in-Market Growth-Strategy and Transactions Practice-Building Award
  • Ey-Parthenon
    Consultant
    Ey-Parthenon Aug 2020 - Aug 2022
    Boston, Ma, Us
    • Nutrition & Wellness Consumer Products Company (Revenue >$5B): Developed digital strategy and transformation plan, including workshopping with executives, building portfolio strategy, identifying resourcing needs, and advising on key processes• Alcoholic Beverage Company (Revenue >$5B): Supported vision development and strategy re-design for Finance and IT• Home Improvement Retailer (Revenue >$50B): Built supporting financial model to optimize costs for the HR function, i.e., automation, offshoring, outsourcing, and improved processes• Private Equity Firm (AUM >$20B): Conducted comprehensive due diligence assessment on Performance Marketing landscape to advise on acquisition• Lead New York’s Pan-Asian Professional Network, increasing member base by 170% and engagement by 70% (2021-2022)
  • The Wharton School
    Graduate Teaching Assistant (Zell/Lurie Real Estate Center)
    The Wharton School Jun 2020 - Aug 2020
    Philadelphia, Pa, Us
  • Castor Ventures
    Fellow
    Castor Ventures Jul 2019 - Aug 2020
    Boston, Ma, Us
    We are a Venture Capital firm and community of MIT alumni investors, executives, entrepreneurs, and innovation enthusiasts. We raise capital from MIT alumni and invest alumni-led startups. We are private, for profit, and not part of (but friendly with) MIT. Every year, we build a portfolio of 20-30 companies spanning industry, stage and geography. We co-invest alongside top-tier venture capital and private equity lead investors. We are an experienced, diverse community of over 15,000 alumni with different backgrounds and reasons for joining. If you are an MIT alum interested in entrepreneurship or venture capital, let's connect.Reach out at cathy@castorventures.com.
  • Microsoft
    Product Marketing Manager Mba Intern, Windows Pro Commercial Devices
    Microsoft May 2019 - Aug 2019
    Redmond, Washington, Us
    • Led market sizing and share research, competitive analyses, and data syntheses for highly-skilled consumer group with fast processing and large storage needs; identified $100M growth opportunity and recommended $2M additional B2B investments• Collaborated with key internal business functions (Business Planning, Engineering, Finance, Outbound Marketing, and Channel Sales) and external partners to develop actionable go-to-market strategy, timeline, and budget proposal. Convinced GM and CVP level executives to commit to investment and execution plan with projected 10% additional segment growth• Presented growth opportunities to leading multibillion-dollar OEM partner companies in North Carolina and Japan; efforts strengthened partnership by sharing key industry and customer trends and aligning co-marketing implementation strategies
  • Vinci Smart Hearable
    Business Director, Usa
    Vinci Smart Hearable Oct 2016 - May 2018
    Beijing, Cn
    • Lead 5-person team for US business operations driving 60% of total revenue; awarded Top 5% Employee (of 60)• Spearhead 2016 Kickstarter campaign that generated ~$1M in pre-order sales in 37 days, including managing PR, content, social media, digital ads, pricing, and customer support; have raised $400K+ in first 18 days of Winter 2017 campaign and have generated 200K email signups, 60K social media followers, and on track to substantially surpass 2016 Kickstarter• Negotiate business development deals at 76% discount and approve lucrative contracts for high-profile events including Super Bowl LI, NY Fashion Week, and ASAP Ferg’s Pop-up Shop, which have led to 3x Facebook follower growth• Direct influencer affiliate programs (18% of revenue) and events like Consumer Electronics Show (CES) and SXSW Festival• Drive operational enhancements, including implementing customer service and shipping solutions to minimize logistical error to 0.8% and partnering cross-functionally with Software and Hardware teams to improve product and design• Build and manage relationships with retailers (Amazon, Fancy), distributors, and third-party PR, video, and logistics firms
  • Vinci Smart Hearable
    Marketing Manager, Usa
    Vinci Smart Hearable Mar 2016 - Oct 2016
    Beijing, Cn
    • Supervised 2-person team while launching all US business functions including Marketing, Business Development, Legal, and HR, which aided in securing $5.3M USD in Series A Funding• Developed and executed global entry marketing plans; built Facebook and Instagram presences from zero to over 20K followers in 3 months and acquired 65K pre-launch emails• Designed branded competitive entry price strategy which led to $1M Kickstarter and partnerships with 10 re-sellers • Collaborated cross-functionally with China’s Engineering, Marketing, Logistics, and Design teams to align organization’s global framework and improve English product user interface• Secured multiple prestigious design awards including Good Design Australia, IDEA, and China Good Design
  • Amc Networks
    Marketing Strategist And Consultant, Freelance
    Amc Networks Sep 2014 - Feb 2016
    New York, Ny, Us
    • Develop marketing strategies to acquire new users and promote engagement• Analyze website for recommendations to improve design, layout, and content (Google Analytics)
  • Ross Stores, Inc.
    Order Processing Coordinator (Better Branded Ladieswear)
    Ross Stores, Inc. Nov 2014 - Oct 2015
    Dublin, Ca, Us
    • Analyzed KPIs over 1500 SKUs and presented departmental best- and worst-sellers to senior leadership in sales meetings• Prepared reports of up to $60M revenue, oversaw production samples, and presented growth and savings opportunities• Partnered with 8 vendors and distribution centers (Oracle’s Retail Data Warehouse) to ensure timely delivery into stores
  • Geosocial.Io
    Cmo / Co-Founder
    Geosocial.Io Apr 2013 - May 2014
    • Initiated and executed growth-hacking strategies to acquire 1,000 users in the first month and achieved 3x YoY growth• Directed 10-person student ambassador community to support execution of content creation, social media, and PR plans• Partnered with engineering team to manage growth integrated with A/B testing across webpage and email marketing
  • Hakuhodo
    Innovation Lab Intern
    Hakuhodo May 2012 - Aug 2012
    Minato-Ku, Tokyo, Jp
    • Research trends to project future sustainable lifestyles• Propose and present solutions for sustainability and aging population issues• Create clear brand marketing statements for clients
  • High Country Linens, Inc.
    Business, Sourcing, And Manufacturing Intern
    High Country Linens, Inc. Aug 2010 - Aug 2012
    • Develop solutions to increase time and financial efficiency• Overlook and manage coloring and printing technicians
  • Linkfluence
    Market Research Intern
    Linkfluence Jun 2011 - Aug 2011
    Paris, Fr
    • Update and manage database and e-community maps• Research blogs and RSS feeds• Archive, organize, and translate previous presentations
  • James F. Reda And Associates
    Research & Analyst Intern
    James F. Reda And Associates Jan 2011 - Jan 2011
    Rolling Meadows, Illinois, Us
    • Research company reports, files, and stocks using Edgar, Google finance, and Yahoo Finance• Archive clients' compensation files and data (Excel)• Market company to existing and new clients

Cathy Cao Skills

Marketing Strategy Event Planning Social Media Microsoft Excel Market Research Networking Management Business Development Marketing Communications Entrepreneurship Data Analysis Research Product Launch Presentations International Market Entry Influencer Marketing Email Marketing Pricing Strategy Strategic Partnerships Campaign Management Negotiation Consumer Products Crowdfunding Customer Relationship Management Operational Streamlining

Cathy Cao Education Details

  • The Wharton School
    The Wharton School
    Master Of Business Administration - Mba
  • Massachusetts Institute Of Technology
    Massachusetts Institute Of Technology
    Management Science (Marketing Concentration)
  • Fashion Institute Of Technology
    Fashion Institute Of Technology
    Fashion Merchandising
  • Columbia University
    Columbia University
    Intermediate Microeconomics
  • The Wheatley School
    The Wheatley School
    High School Diploma

Frequently Asked Questions about Cathy Cao

What company does Cathy Cao work for?

Cathy Cao works for Ey

What is Cathy Cao's role at the current company?

Cathy Cao's current role is Sr. Director, Business Strategy and Transformation.

What is Cathy Cao's email address?

Cathy Cao's email address is ca****@****ail.com

What is Cathy Cao's direct phone number?

Cathy Cao's direct phone number is +151658*****

What schools did Cathy Cao attend?

Cathy Cao attended The Wharton School, Massachusetts Institute Of Technology, Fashion Institute Of Technology, Columbia University, The Wheatley School.

What are some of Cathy Cao's interests?

Cathy Cao has interest in Event Planning, Children, Fashion, Education, Languages And Cultures, Science And Technology, Music, Animal Welfare, Travel, Health.

What skills is Cathy Cao known for?

Cathy Cao has skills like Marketing Strategy, Event Planning, Social Media, Microsoft Excel, Market Research, Networking, Management, Business Development, Marketing Communications, Entrepreneurship, Data Analysis, Research.

Who are Cathy Cao's colleagues?

Cathy Cao's colleagues are Alissa Cruz, Sai Santosh, Pragati Srivastava, Aviral Jain, Agnieszka Osik, Victoria Melissa Romano Orozco, Kunj Desai.

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