Xuanzi Cao Email and Phone Number

Design the interactive website for TEDx LasVegas 2025 events, including the homepage, partners, speakers, event details, social media etc. Conduct and optimize the user journey map and user flow for the upcoming events, delivering high-fidelity prototypes.
Include event design, planning and brainstorming, conceptualization, implementation, attendee experience, testing, and iteration.Collaborate with web developers to ensure both visual appeal and effective functionality, aiming to attract live audience of 400+ people and 200,000+ Youtube viewers.

Conducted user and spatial research to analyze user behavior and gather product insights, identifying key pain points and user needs to guide design direction. Collaborated with cross-functional teams to brainstorm design concepts, developing mood boards, atmosphere renderings, scene and space designs, visual styles, and establishing detailed user and scene flow layouts.Created high-fidelity prototypes and wireframes, integrating 2D and 3D digital media technologies into modeled venues to bring concepts to life. Designed interactive elements, ensuring seamless user navigation and engagement within digital environments.Led usability testing sessions, gathering user feedback through interviews, surveys, and observational studies. Analyzed test data to refine interface elements, optimize navigation flow, and improve product functionality. Iteratively implemented changes to enhance overall user experience, prioritizing ease of use, accessibility, and intuitive design.

Modified mobile and web pages of Taobao for Double 11 (China’s Black Friday) themed shopping and promotion events.Collaborated closely with senior designers to develop innovative, interactive features aimed at elevating the user experience and fostering community engagement.Created interactive experiences centered around clearing shopping carts, introducing concepts of virtual currency and dynamic coupons, which incentivized users to complete purchases and participate in promotional activities.Enhanced the overall shopping experience by implementing features that encouraged social interaction within the platform. Key updates included shared shopping cart functionality and the ability for users to view, like, and comment on friends' shopping carts. This feature facilitated a social shopping environment, enabling users to explore each other’s purchases, discover trending products, and engage in real-time feedback.Integrated usability testing and user feedback loops to refine these interactive features, resulting in increased user session times and a more cohesive user flow. These updates contributed to China’s 2022 Double 11 shopping festival achieving a transaction volume of approximately USD 156 billion, reflecting a 13.7% increase from the previous year.Modified a learning app, which included quiz, contest, and ranking interfaces. Added user-friendly navigation and interactive elements like progress tracking, visual feedback, and gamification features to motivate user learning and participation.

Contributed to an animation project in collaboration with the Busan Film Festival and Dongseo University.