• Digital Marketing: Developed constructive insights and suggestions which were adopted by Chief Marketing Officer by deep-diving cross EC platform performance via tools such as Google Analytics.• Data Analyzing: Optimized media performance by identifying the relevance between a wide variety of media mix investments and the revenue traffic of e-commerce revenue.• Consumer Market Intelligence: Provided market trend reports for the whole company by observing and digesting information from primary brand research to social listening aspects.

• Project Organizing: Improved awareness, brand image, active users, or gross merchandise value for family services’ (e.g., LINE Shopping, Giftshop, Spot) by planning and executing branding campaigns, O2O events, and providing suggestions for family services.• External Collaborating: Ensured project effectiveness by dynamically coordinating and managing the request and output between family services with a variety of agencies.

• Brands: Ford, Mercedes-Benz, Michelin• Event Organizing: Developed key PR messages based on new products features and held above 20 product launches and media events with approximately 200 participants on average. • Information and Data Analyzing: Monitored industry trends, competitors’ action, media exposure, and analyzed data via Excel for crisis management and further decision making.• External Organization Collaborating: Cooperated and communicated with over 60 external organizations, dealers, media, event houses, and integrated marketing agency included.• Reports Producing: Integrated market research and data analysis to produce a variety of reports, such as annual PR strategy plan, quarterly/ monthly/ daily reports, and project closing reports.• Press Release Writing and Localizing: Assisted manager in writing press releases for new products and brand actions and translated foreign media reports into Mandarin.• Social Media Managing: Brainstormed creative posts and managed messages thoughtfully, thus increasing interaction rate and organic reach by 16% and achieving 89% of customer satisfaction.