Cathy Dean

Cathy Dean Email and Phone Number

Co-Founder and Managing Director at Girl Crush Brands (Sunlit) @ Hoocha
Cathy Dean's Location
Los Angeles Metropolitan Area, United States, United States
Cathy Dean's Contact Details
About Cathy Dean

A classically trained CPG Marketer with strength in innovative communication and business management including P&L responsibility. Diverse background of experience ranging from consumables to durables. Excellent people manager with the ability to create and foster a strong team culture. Creative problem solver who thrives in a fast-paced, complex business environment.Specialties: • P&L Management• New Product Launches• Product Development• Traditional and Non-Traditional Retail • Television, Digital, Print, and Billboards• Social Media and Online Advertising• Agency Management• Coaching and Development• Hiring and Termination• Acquisition Integration• Brand Repositioning• Consumables and Durables

Cathy Dean's Current Company Details
Hoocha

Hoocha

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Co-Founder and Managing Director at Girl Crush Brands (Sunlit)
Cathy Dean Work Experience Details
  • Hoocha
    Co-Founder And Managing Director
    Hoocha Jun 2018 - Present
    Petaluma, California, Us
  • Girl Crush Brands (Sunlit)
    Co-Founder And Managing Director
    Girl Crush Brands (Sunlit) Jan 2020 - Present
  • Twin Archers Start-Up Consulting
    Principal
    Twin Archers Start-Up Consulting Feb 2018 - Present
    - TDBBS LLC Strategic Advisor (Best Bully Stick, Barkworthies, and Paw Love)- PLUS Products CBD/THC e-commerce and marketing- Advisory board member at Liovi probiotic drinks- Advisory board member at Veestro prepared meals- Executive consultant at Swihart Studios and Arion Studios 3D digital studios
  • Pepsico
    Chief Marketing Officer Of Premium Nutrition (Naked Juice, Kevita, Izze, And One Coconut Water)
    Pepsico Apr 2017 - Aug 2018
    Purchase, New York, Us
  • Little Tikes
    Global Vice President Of Marketing
    Little Tikes Jan 2014 - Mar 2017
    Hudson, Oh, Us
    Responsible for all aspects of global toy business including new product development, general management, consumer communication, and brand strategy.
  • Ergobaby Inc.
    Global Brand Director
    Ergobaby Inc. Sep 2011 - Jan 2014
    Torrance, California, Us
    • Increased unaided brand awareness from 15 to 33% over two years.• Led the Global brand repositioning and brand re-launch including creation of a strategic brand framework, new advertising, visual asset guidelines, and other key equity elements that helped drive significant international sales.• Led the product development and category expansion for Ergobaby globally.
  • Nestle Usa
    Marketing Manager
    Nestle Usa Sep 2001 - Aug 2011
    Vevey, Ch
    Marketing Manager of Juice Innovation: Responsible for creating whitespace juice innovation and managing recently launched Juicy Juice Sparkling product line. (Feb. 2011 - Aug. 2011)Marketing Manager of Nesquik and Ovaltine: Business leader and manager of all aspects of $400+ million Nesquik business including P&L responsibility, brand strategy, consumer communication, innovation, and media decisions. Led all brand communication initiatives including television, radio, print, billboards, social media (Twitter and Facebook), advocacy group, product placement, and licensing. Extensive agency management experience. Trade and sales management across a variety of channels including Grocery, Mass, Drug, Convenience Stores, Club, and Food Service. Responsible for hiring, coaching and development of five direct reports. (March 2006 - February 2011)Customer Development Manager for Wal-Mart and Sam's Club (Sales Rotation): Representative for all beverage brands (Juicy Juice, Coffee-mate, Nesquik, Nestle Cocoa, Nestea, Nescafe Taster’s Choice, and Nescafe Clasico) to Wal-Mart and Sam’s Club account teams. Worked with brands to develop new products, merchandising solutions, and promotions for Wal-Mart and Sam’s Club. (Feb. 2005 - March 2006)Marketing Associate on Coffee-mate: Managed various aspects of Coffee-mate business including promotions, product innovation, structural packaging, packaging design, budget management, and forecasting. (Sept. 2001 - Feb. 2005)
  • Procter & Gamble
    Assistant Brand Manager
    Procter & Gamble Feb 1999 - Aug 2001
    Cincinnati, Ohio, Us
    Assistant Brand Manager PUR Water Filters:Individually selected as the only P&G associate to help integrate the newly acquired $80 million business. Managed budget, promotions planning, business analysis, product innovation, and forecasting.Assistant Brand Manager Women's Health and Vitality:Led a CEO sponsored shopper marketing initiative. Worked to bundle P&G brands in partnership with retailers to accomplish each company’s objectives. Developed materials to support the retail program ranging from consumer beauty care guides to pharmacist continuing education programs on various health and beauty topics.

Cathy Dean Skills

Cross Functional Team Leadership Strategy Consumer Products Brand Management Marketing Strategy Product Development Shopper Marketing P&l Management Customer Insight Marketing Brand Development Forecasting Brand Architecture Advertising Strategic Planning Competitive Analysis Marketing Management Retail Market Research New Business Development Coaching Marketing Communications Team Building Digital Marketing Social Media Marketing Pricing Strategy Trade Marketing Digital Strategy Pricing Team Leadership Team Management Business Strategy Promotions Television Acquisition Integration Radio Creative Development Consumer Insights International Marketing Marketing Research Product Launches Food Segmentation B2b Product Management Product Marketing Strategic Thinking Budget Management Product Launch

Cathy Dean Education Details

  • Thunderbird School Of Global Management
    Thunderbird School Of Global Management
    Marketing
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    And German Literature

Frequently Asked Questions about Cathy Dean

What company does Cathy Dean work for?

Cathy Dean works for Hoocha

What is Cathy Dean's role at the current company?

Cathy Dean's current role is Co-Founder and Managing Director at Girl Crush Brands (Sunlit).

What is Cathy Dean's email address?

Cathy Dean's email address is ca****@****ird.edu

What is Cathy Dean's direct phone number?

Cathy Dean's direct phone number is (800) 222*****

What schools did Cathy Dean attend?

Cathy Dean attended Thunderbird School Of Global Management, University Of Wisconsin-Madison.

What skills is Cathy Dean known for?

Cathy Dean has skills like Cross Functional Team Leadership, Strategy, Consumer Products, Brand Management, Marketing Strategy, Product Development, Shopper Marketing, P&l Management, Customer Insight, Marketing, Brand Development, Forecasting.

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