Cathy Edwards

Cathy Edwards Email and Phone Number

VP, Marketing Operations Project Manager at Triumph Financial @ Triumph Financial, Inc.
Cathy Edwards's Location
Coppell, Texas, United States, United States
Cathy Edwards's Contact Details

Cathy Edwards personal email

n/a

Cathy Edwards phone numbers

About Cathy Edwards

I am an accomplished, highly strategic and award-winning marketing professional with extensive experience in managing and executing communication campaigns for high-profile financial and telecommunication firms. I have expertise in campaign development, integrated marketing and affiliate marketing, which successfully drives acquisition efforts and promotes cross-functional collaboration. I have a strong background in manufacturing and retail industries, ranging from start-ups to Fortune 500. Exceptional communication, leadership and critical thinking skills. Key competencies:Marketing | Campaign Analysis | Digital Marketing |Lead Generation | Strategic Planning | Acquisition Marketing | Team Leadership | CRM | Social Selling

Cathy Edwards's Current Company Details
Triumph Financial, Inc.

Triumph Financial, Inc.

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VP, Marketing Operations Project Manager at Triumph Financial
Cathy Edwards Work Experience Details
  • Triumph Financial, Inc.
    Vice President, Marketing Operations Project Manager
    Triumph Financial, Inc. May 2023 - Present
    Dallas, Texas, Us
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  • Triumph Financial, Inc.
    Avp, Marketing Operations Manager
    Triumph Financial, Inc. Apr 2020 - Present
    Dallas, Texas, Us
    View
  • Triumph Financial, Inc.
    Marketing Operations Manager
    Triumph Financial, Inc. Oct 2019 - Present
    Dallas, Texas, Us
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  • Jp Morgan Chase
    Marketing Automation Manager
    Jp Morgan Chase Aug 2018 - Sep 2019
    New York, Ny, Us
    Collaborated with key stakeholders in sales, marketing, business development and technology to conceptualize campaign strategy, requirements and design personalized automated programs to drive revenue and enhance the client experience. Power User: Marketo, Salesforce.com • Managed evaluation of execution plans, administration and program building aspects of all automation programs, including list optimization and A/B testing.• Appointed strategic advisor for e-mail and marketing automation programs.• Designed campaigns that met center-of-excellence (COE) requirements for e-mail marketing, demand generation and multi-channel lead nurture programs. • Three-time recipient of JPMorgan Five Keys Awards for outstanding performance.
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  • Jp Morgan Chase
    Campaign Operations Manager
    Jp Morgan Chase Jan 2011 - Aug 2018
    New York, Ny, Us
    Developed strategic data-driven marketing plans aligned to acquisition and deepening objectives to drive sales and marketing effectiveness, improve conversion ratio, increase revenue and enhance customer experience. • Implemented and managed digital automation platforms integrated with CRM technology. Developed and managed demand generation campaigns to drive sales and marketing effectiveness and increase revenue. • Drove Acquisition Marketing efforts for small business, partner and direct sales channels to improve list-to-lead conversion ratio to increase revenue. Executed single-touch, multi-touch nurture campaigns and standalone microsite campaigns using marketing automation tool. • Developed affiliate marketing program to add new channel to marketing mix. • Managed LinkedIn Sales Navigator social selling platform.
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  • Nortel
    Demand Generation Manager For The America'S
    Nortel Mar 2008 - Jan 2011
    Ca
    Developed and executed integrated marketing campaigns combining online marketing, partner alignment and outbound telemarketing for $16 million sales channel
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Cathy Edwards Skills

Marketing Communications Marketing Media Relations Salesforce.com Social Media Trade Shows Video Production Integrated Marketing Marketing Automation Trigger Based Marketing Email Marketing Lead Generation Social Selling Lead Nurturing

Cathy Edwards Education Details

  • Kansas State University
    Kansas State University
    Journalism & Mass Communications

Frequently Asked Questions about Cathy Edwards

What company does Cathy Edwards work for?

Cathy Edwards works for Triumph Financial, Inc.

What is Cathy Edwards's role at the current company?

Cathy Edwards's current role is VP, Marketing Operations Project Manager at Triumph Financial.

What is Cathy Edwards's email address?

Cathy Edwards's email address is ce****@****ank.com

What is Cathy Edwards's direct phone number?

Cathy Edwards's direct phone number is +121476*****

What schools did Cathy Edwards attend?

Cathy Edwards attended Kansas State University.

What skills is Cathy Edwards known for?

Cathy Edwards has skills like Marketing Communications, Marketing, Media Relations, Salesforce.com, Social Media, Trade Shows, Video Production, Integrated Marketing, Marketing Automation, Trigger Based Marketing, Email Marketing, Lead Generation.

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