Cathy Garrison

Cathy Garrison Email and Phone Number

Media Sales Executive | Performance Marketing | Business Goals | Team Building & Development @ Edge Media Partners
Cathy Garrison's Location
Huntington, New York, United States, United States
Cathy Garrison's Contact Details

Cathy Garrison personal email

n/a
About Cathy Garrison

Dynamic Sales Executive with 20+ years of cross channel experience within Performance Marketing media and advertising. Specialize in setting sales targets, marketing strategies, and known for exceeding business goals and driving revenue growth, Sales Executive | Media Advertising SalesEmail: cgarrison@edgets.comExpands customer base, developing strong relationships with prospects and customers, selling advertising solutions with credibility and mutual respect. Partners with clients to understand their needs and business goals, effectively communicating the value proposition through compelling presentations. Well versed in selling cross channel media (linear & CTV/OTT) for emerging and mature platforms. Generates revenue by analyzing market, keeping up with emerging trends, developing and fostering deep client relationships and staying focused on deadlines. Collaborates and works closely with senior leadership, managers and cross-functional teams, executing strategies and seeing the big picture to achieve business objectives. Builds, mentors and develops sales teams, managing workflow and high performance. CORE COMPETENCIES: • Sales Operations• Account Management • Business Objectives• Multi-Platform Monetization• Sales Planning & Strategies• Go-To-Market Programs• Analysis & Marketplace Trends• Team Building & Development • Client Relationship Management• Performance Optimization• Collaboration ACCOMPLISHMENTS: ~Proven track record of overperforming revenue target goals by consistently closing deals achieving 130% growth over a 7-year span yielding $500M+ annually.~ Achieved 95% in return of repetitive customer business with +250 brands across 30 categories. ~Identified top talent through ongoing training, targeted sales assignments, and client calls support resulting in 45%+ team members being promoted.

Cathy Garrison's Current Company Details
Edge Media Partners

Edge Media Partners

View
Media Sales Executive | Performance Marketing | Business Goals | Team Building & Development
Cathy Garrison Work Experience Details
  • Edge Media Partners
    Vp Sales Representative
    Edge Media Partners Feb 2022 - Present
    EDGE Media Partners is a strategic media services company dedicated to commercial operations outsourcing, technology, business and advertising sales consulting and temporary staffing solutions specific to the media industry.EDGE was founded over 20 years ago as a consultancy to exclusively serve the media and entertainment industry. Since then EDGE has provided an array of services to many of the leading media organizations including; ESPN, NBC Universal, Discovery Communications and Paramount. Additionally, Edge offers a strategic consulting services company dedicated to multi-platform advertising sales representation, commercial operations outsourcing and sales administration optimization. * Provide senior sales leadership a full range of advertising sales related consultative services from marketplace representation to infrastructure development to advanced sales intelligence & reporting. Additionally provide ad sales support of content for active representation agreements (FAST Channel, Cable Network, syndicated events).
  • Team Juggler
    Consultant
    Team Juggler Sep 2021 - 2024
    Team Juggler - Sales Consultant Media SalesTeam Juggler is an APP for team sports management, allowing access to team members and families providing schedules, equipment requirements and purchase locations, insurance requirements, hotel accommodations, required team documents and permission authorizations, participating facility information, and contact information and ongoing communication. This start-up initiative required expertise in advertising along with strong presentation and networking skills with external stakeholders. * Provided consultative services in GTM strategy, presentation and securing marketplace introductions.
  • Comcast/Nbcuniversal, Inc.
    Svp, Advertising Sales, Direct Response & Paid Programming
    Comcast/Nbcuniversal, Inc. Apr 2013 - Oct 2020
    NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.• Merged 4 distinct sales teams inclusive of 35 people, and established sales processes across 20+ cable and broadcast networks encompassing all genres. Experienced in People Management retaining, mentoring, and promoting 45% of a 35 member team over 7 years. • Monetized content across 20+ platforms for live and taped environments, delivering best in class content to 200+ advertisers. Solicited and partnered with marketers, consistently over-achieving achieving revenue goals based on brand KPIs across 30 categories by securing cross channel participation. Developed and implemented GTM sales initiatives to prospect and service the media marketplace. Yielding $500+ Million in annual revenue. • Collaborated with internal and external stakeholders to provide full suite of cross-platform assets to high-profile clients through linear sponsorships, digital, Programmatic, OTT, and Peacock Streaming yielding 5-10% revenue growth among key targeted brands.* Managed a team budget of $350,000 for travel, entertainment and marketing needs.
  • Comcast Networks Sales
    Vp, Direct Response/Paid Programming Advertising Sales
    Comcast Networks Sales Jan 2004 - Apr 2013
    Comcast is one of the nation's leading providers of communications, entertainment, and cable products and services. We employ over 100,000 employees nationwide, whose goal is to deliver the highest level of service and improve the customer experience.* Established regional sales representation (NY, Chicago, LA) among team of 16 to address national client base most efficiently. Represented cable networks that encompassed sports, entertainment, and cultural content. * Implemented revenue growth of 66% over 6 years to +$150M through sales effort that provided ‘one-stop shop’ ease of participation across multi-networks, organizing inventory management, distribution growth, and audience response to marketing efforts, delivering outstanding client service. * Managed a team budget of $150,000 for travel, entertainment and marketing needs.

Cathy Garrison Skills

Media Buying Advertising Digital Media Media Planning Direct Marketing Advertising Sales Integrated Marketing Digital Strategy Digital Marketing New Media Online Advertising Broadcast Strategic Partnerships Social Media Marketing Media Strategy Start Ups Mobile Marketing Radio Interactive Marketing Sponsorship

Cathy Garrison Education Details

  • New York University
    New York University
    Direct Marketing

Frequently Asked Questions about Cathy Garrison

What company does Cathy Garrison work for?

Cathy Garrison works for Edge Media Partners

What is Cathy Garrison's role at the current company?

Cathy Garrison's current role is Media Sales Executive | Performance Marketing | Business Goals | Team Building & Development.

What is Cathy Garrison's email address?

Cathy Garrison's email address is cg****@****ets.com

What schools did Cathy Garrison attend?

Cathy Garrison attended New York University.

What skills is Cathy Garrison known for?

Cathy Garrison has skills like Media Buying, Advertising, Digital Media, Media Planning, Direct Marketing, Advertising Sales, Integrated Marketing, Digital Strategy, Digital Marketing, New Media, Online Advertising, Broadcast.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.