Cathy Garrison Email & Phone Number

EDGE Media Partners is a strategic media services company dedicated to commercial operations outsourcing, technology, business and advertising sales consulting and temporary staffing solutions specific to the media industry.EDGE was founded over 20 years ago as a consultancy to exclusively serve the media and entertainment industry. Since then EDGE has provided an array of services to many of the leading media organizations including; ESPN, NBC Universal, Discovery Communications and Paramount. Additionally, Edge offers a strategic consulting services company dedicated to multi-platform advertising sales representation, commercial operations outsourcing and sales administration optimization. * Provide senior sales leadership a full range of advertising sales related consultative services from marketplace representation to infrastructure development to advanced sales intelligence & reporting. Additionally provide ad sales support of content for active representation agreements (FAST Channel, Cable Network, syndicated events).

Team Juggler - Sales Consultant Media SalesTeam Juggler is an APP for team sports management, allowing access to team members and families providing schedules, equipment requirements and purchase locations, insurance requirements, hotel accommodations, required team documents and permission authorizations, participating facility information, and contact information and ongoing communication. This start-up initiative required expertise in advertising along with strong presentation and networking skills with external stakeholders. * Provided consultative services in GTM strategy, presentation and securing marketplace introductions.

NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.• Merged 4 distinct sales teams inclusive of 35 people, and established sales processes across 20+ cable and broadcast networks encompassing all genres. Experienced in People Management retaining, mentoring, and promoting 45% of a 35 member team over 7 years. • Monetized content across 20+ platforms for live and taped environments, delivering best in class content to 200+ advertisers. Solicited and partnered with marketers, consistently over-achieving achieving revenue goals based on brand KPIs across 30 categories by securing cross channel participation. Developed and implemented GTM sales initiatives to prospect and service the media marketplace. Yielding $500+ Million in annual revenue. • Collaborated with internal and external stakeholders to provide full suite of cross-platform assets to high-profile clients through linear sponsorships, digital, Programmatic, OTT, and Peacock Streaming yielding 5-10% revenue growth among key targeted brands.* Managed a team budget of $350,000 for travel, entertainment and marketing needs.

Comcast is one of the nation's leading providers of communications, entertainment, and cable products and services. We employ over 100,000 employees nationwide, whose goal is to deliver the highest level of service and improve the customer experience.* Established regional sales representation (NY, Chicago, LA) among team of 16 to address national client base most efficiently. Represented cable networks that encompassed sports, entertainment, and cultural content. * Implemented revenue growth of 66% over 6 years to +$150M through sales effort that provided ‘one-stop shop’ ease of participation across multi-networks, organizing inventory management, distribution growth, and audience response to marketing efforts, delivering outstanding client service. * Managed a team budget of $150,000 for travel, entertainment and marketing needs.