 Responsible for maximizing room revenue and ensuring above fair share results are met, for a portfolio of 9 hotels in Canada. Review all rates for up to 550 days into the future to ensure they reflect accordingly based on demand. Analyse all potential revenue opportunities from the Sales and Catering teams in order to ensure maximum revenue is achieved and that the incremental revenue carries to the bottom line. Work in conjunction with Sales and Field Marketing to develop and implement new marketing strategies for a variety of external sources in order to produce incremental revenue for the properties. Responsible for monitoring all business opportunities through external sources, including all travel websites and ensuring hotel information is accurate and up to date, and that rate opportunities are available in order to increase revenue.  Provide hotels with Daily and Weekly Strategy reports identifying the upcoming 365 days rooms sold, groups, competitive set rates, and potential strategy changes. Conduct Weekly Strategy calls with the hotels via Skype (GM, Sales and Front Office Manager in attendance), with a review of the past weekly results, as well as all future pace, and new potential marketing strategies Provide monthly analysis reports to all 9 hotels outlining pick up by Market and Channel, with a comparison to last year and hotels budget.

 Responsible for the initial training and pre go-live Conversion of over 650 Starwood properties to a new Revenue Management System. Conducted live Webinars and Support Calls with properties preparing for Conversion. Reviewed property set up in system to ensure guidelines and values were correct in order to meet maximum revenue potential Assisted in the creation of Manuals and Checklists for properties to follow, in addition to Internal Checklists. Provided support and feedback to properties in regards to possible changes or adjustments to be made to better enhance each hotels’ set up. Provided recap notes to trainers regarding each property to assist during the Training Sessions. Conducted presentations to team members regarding issues tracked during the Conversion process and possible Process Improvements

 Responsible for maximizing room revenue for individual properties as well as overseeing 7 properties in a Combined Market. Analysed all potential revenue opportunities from the Sales and Catering teams in order to ensure maximum revenue is achieved and that the incremental revenue carries to the bottom line. Worked in conjunction with Sales and Marketing and Field Marketing to develop and implement new marketing strategies for a variety of external sources in order to produce incremental revenue for the property. Responsible for monitoring all business opportunities through E-commerce sources, including all travel websites and ensuring hotel information is accurate and up to date, and that rate opportunities are available in order to increase revenue.  Accountable for producing an accurate weekly, monthly, and yearly Rooms Revenue Forecast and Budget. Provide insight and support to the entire Front Office, and Reservations departments in the areas of revenue maximization, competitive analysis, and budget goals. Attend various weekly meetings including Sales and Marketing and Executive Committee meetings, in which ideas are shared, discussed, and initiated based on a full analysis of the outcome. Conduct productive weekly Strategy Meetings with detailed reports for analysis and suggestions. Produce monthly and 3 month reports revolving around forecasts, market segment statistics, outside source bookings, and lost business, that is then communicated to the General Manager and hotel team.  Provide insight and ideas throughout all areas of the hotel, in order to create a successful work environment for all.

*Note - Tasks and responsibilities are exactly the same as above positions, but in addition: Project Manager for the design and development of the hotels new independent website, www.ictc.ca  Assisted Front Office with improving Guest Service skills through various Training Programs, and creating an in-house Frequent Guest program. Dedicated committee member for a variety of successful projects such as the Environmental Committee, Women’s Business Travellers' Program and Marketing/Advertising Strategies.

 Provided leadership, guidance and support to over 25 properties in the fundamentals of Revenue Management and maximizing room revenue. These hotel brands included Holiday Inn, Crowne Plaza, Radisson, Ramada, and Marriott. Designed and implemented training programs which focused on Room & Rate Inventory Management, Reservation Selling Skills, Market Segmentation, effective Budgeting, Brand policies and procedures, Marketing Programs, and Improving Guest Service Skills. Assisted in the recruiting, interviewing and hiring of all Guest Service Managers, and Reservation Managers.  Designed and completed bi-annual Hotel Revenue Reviews with the General Manager, and their teams to ensure that proper action plans were in place in order to meet and surpass the budgeted targets. Provided insight and expertise to the properties and management company in the area of GDS, and Third Party Internet sites in order to ensure the properties were effectively positioning and marketing themselves. Attended hotel brand marketing meetings in order to provide assistance in the decision making process of which programs would provide the higher ROI per property. Produced monthly analytical studies and reports to assist all hotels in understanding changes in the business mix, overall revenue gains, source booking trends, lost business, and potential marketing ideas. Worked and travelled in tandem with the Regional Director of Sales and Marketing to ensure all aspects of Sales, Group Booking potential, and Marketing were supported equally