Cathy Herring, Cae Email & Phone Number

Phoenix, Az, Us

Chandler, Az, Us

Responsibilities include not only managing and executing multiple national and international events at one time (virtual, hybrid and in-person), but also managing employees, professional and nonprofit associations, Board of Directors and member relations. As an experienced event planner, accountabilities include all event logistics such as registration, site selection, contract negotiation, budget management of up to $500,000 per event, food and beverage and A/V coordination, preparation of marketing material, and coordination of speakers, sponsors and exhibitors. Due to a strong background in marketing, responsibilities also include managing social media accounts for clients, hosting quarterly webinar series and the creation of marketing collateral. Currently serving as the Executive Director of four non-profit associations. Additional responsibilities include management of quarterly National Board meetings, annual association budgets of [up to] over $1 million and all financials, general liability and D&O insurance, and recording meeting minutes.

Experienced in providing full and/or day-of service, coordination of vendors, contract negotiation, selecting and ordering decor and special materials, negotiating rates, coordinating the sequence of events and producing full-scale events.

Tempe, Arizona, Us

Skills utilized on a daily basis include researching, writing and distributing press releases to targeted media, branding research, event planning, e-communications, market analysis, market presentation, and web content. Managed social media accounts for clients such as Facebook, Twitter, ShortForm, Foursquare, Flickr, YouTube and created/designed monthly email newsletters. Knowledgeable in collating and analyzing media coverage, liaising with and answering inquiries from media, individuals and other organizations via telephone and email.

New York, Ny, Us

Writing press releases, fact sheets, and creative pitches, daily monitoring of media and reporting, placing stories through media pitching and researching, media list building via Cision and assisting with program and presentation development for existing clients.

Los Angeles, Us

Established a large local media outlets database and gained additional experience in creating press materials such as pitch letters, making pitch calls, advertising campaigns and distributing press releases. Networked at local industry event and helped with the coordination on the event including media and VIP guest list checkin, red carpet runner, runway side seating and guest control/ booths. Gained the ability to work independently to build a local media database and reach out to multiple outlets. Completed all tasks and projects on time, as well as participated in weekly conference calls.

Developed the ability to work independently to meet deadlines and complete projects. Established and maintained a centralized archive of presentations, marketing materials and coordinated various outreach events throughout Manhattan. Assisted in editing and researching for Magnificent Mommies 2nd book to be published and television show pitched to different networks. Gained experience in working under pressure, multi-tasking, staying organized, and meeting tight deadlines. Specialized in blogging, twitter, and Facebook networking.

Us

Friendly and Knowledgable ambassadors to represent the business on Mill Avenue. Became certified as a Tourism Ambassador and marketed businesses at special events. Certified Tourism Ambassador, Customer and Public Relations. Promoting and advertising different products and special events on Mill Avenue in downtown Tempe.