Catherine Howell

Catherine Howell Email and Phone Number

Director of Marketing & Communications - Expert in marketing the brand story, connecting with audiences, and developing consumer strategies. @ Tru Art Color Graphics
iowa city, iowa, united states
Catherine Howell's Location
Des Moines, Iowa, United States, United States
About Catherine Howell

In the intricate evolution of my career, the dynamic realm of marketing emerged as my canvas. Grounded in a passion for positive experiences, language, and graphic design, I've developed an expertise in reaching all audiences by shaping connections and crafting distinctive identities. I believe I've been successful in each role I take on because I can understand business/people at an emotional level and inspire engagement. It also helps that I have a strong will, determination, and an unyielding refusal to settle for mediocrity. Each obstacle serves as a platform for perpetual learning, reinforcing my belief that sustained growth is the bedrock of success. Over the years, leadership has evolved into a journey of empowerment. Success is no longer defined by possessing all the answers, but by enabling a team to collaboratively leverage their strengths. A few accomplishments I'm proud of include:• Successfully leveraged strategic collaboration with the sales team as Director of Marketing, resulting in a significant increase in sales revenue.• Transformed marketing department, achieving a 90% retention increase and 80% productivity boost, while curating a diverse team of skilled professionals including content creators, web developers, and more.• Spearheaded modern marketing strategies, resulting in a staggering 97% surge in global brand awareness and enhanced customer loyalty, alongside significant expansion of outreach channels.• Elevated brand competitiveness through targeted, customer-centric content development, leading to a remarkable 40% surge in conversion rates and enhanced brand perception.• Reinvented brand narrative across various platforms, ensuring seamless cohesion and captivating storytelling, motivating audiences, and fostering brand loyalty.• Executed global marketing initiative, maintaining brand consistency across diverse markets, and expanding brand reach by 25% through strategic ambassador programs in EFCO-operated countries.I welcome making new professional acquaintances. Please reach out if you want to talk, give advice, or ask for advice. You can connect by email at catherinelhowell@gmail.com or by phone, at 515-418-8753

Catherine Howell's Current Company Details
Tru Art Color Graphics

Tru Art Color Graphics

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Director of Marketing & Communications - Expert in marketing the brand story, connecting with audiences, and developing consumer strategies.
iowa city, iowa, united states
Website:
truartcolorgraphics.com
Employees:
11
Catherine Howell Work Experience Details
  • Tru Art Color Graphics
    Director Of Marketing Communications
    Tru Art Color Graphics May 2024 - Present
    Iowa City, Iowa, United States
    As the Director of Marketing at Tru Art Color Graphics, I have been privileged to lead the marketing efforts for a leading commercial printer renowned for its commitment to quality and integrity. Since joining the team, I have designed comprehensive marketing strategies tailored to connect with the diverse industries we serve, including agricultural, education, healthcare, and real estate markets. My role involves identifying and segmenting target markets, crafting targeted messages, and ensuring that our marketing initiatives resonate with both current and potential customers.A significant part of my responsibilities includes enhancing our social media presence. I have developed detailed social media guidelines to ensure consistent and engaging communication across multiple platforms. Understanding the power of professional networking, I have also introduced training courses for our team on effectively leveraging LinkedIn to expand our reach and increase brand awareness. These efforts are aimed at not only showcasing our expertise in the commercial printing industry but also at fostering strong relationships with our audience, reinforcing the value of print, and promoting sustainability.
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  • Freelance
    Marketing Director
    Freelance Sep 2023 - May 2024
    As a seasoned Marketing Director, I bring a wealth of expertise in strategy development, including cultivating a deep understanding of the capabilities of AI for business growth. My proficiency in content creation and content marketing allows me to craft compelling narratives that resonate with target audiences, driving engagement and conversions. With a keen eye for data-driven insights, I excel at optimizing marketing efforts for maximum ROI. Let's connect to discuss how I can help elevate your brand's presence and performance in both, the traditional and digital landscapes.
  • Efco Corp.
    Director Of Advertising & Marketing Communications
    Efco Corp. May 2016 - Apr 2023
    Des Moines, Iowa Area
    Accomplished internal and external marketing objectives YoY by setting the vision and strategy for growing brand loyalty, customer acquisition, and employee engagement. Developed and implemented all marketing programs. Managed a team of five and work closely with stakeholders and third parties. Oversaw KPIs and the Marketing Cloud (Salesforce).• Cultivated a strong brand identity across various platforms using a go-to-market strategy suited for diverse audiences while spearheading the development of EFCO's digital landscape.• Improved SEO and other metrics through a strong testing program that captured evolving interests.• Slashed marketing costs 70% by implementing alternative distribution methods for EFCO's construction project magazine and marketing collateral requiring contract negotiation, project management, collaboration, and engagement.• Increased internal engagement by creating an internal communications strategy that significantly enhanced team member engagement and emotional investment in EFCO.• Boosted efficiency in marketing processes by pioneering an internal asset management library, leading to streamlined processes for designers, videographers, and web developers.
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  • Efco Forming & Shoring Solutions
    Advertising Manager
    Efco Forming & Shoring Solutions Jul 2003 - May 2016
    Des Moines, Iowa, United States
    Stewarded a team of five to execute traditional and digital marketing campaigns for external customers and internal employees. Developed and maintained a cohesive marketing strategy to maintain brand cohesiveness. Collaborated with all departments on developing an identity that would be identifiable as an industry leader. Rolled out go-to-market strategies for numerous products/services globally. Authored, scripted, and directed the creation of instructional videos, minimizing costs associated with rework on construction sites.• Innovatively identified advertising methods that kept EFCO's stakeholders engaged in the success of its customers through the 70+ year construction project magazine, FORM MARKS.• Advanced global marketing reach with the operational onboarding of a global effort to maintain brand cohesiveness, creating brand ambassadors in each country where EFCO operates.Additional history: Graphic Designer, EFCO Corp.
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Catherine Howell Education Details

Frequently Asked Questions about Catherine Howell

What company does Catherine Howell work for?

Catherine Howell works for Tru Art Color Graphics

What is Catherine Howell's role at the current company?

Catherine Howell's current role is Director of Marketing & Communications - Expert in marketing the brand story, connecting with audiences, and developing consumer strategies..

What schools did Catherine Howell attend?

Catherine Howell attended William Penn University.

Who are Catherine Howell's colleagues?

Catherine Howell's colleagues are Lorrie Hartwig, Logan Speer, Lori Livingston, John Castagna, Megan Petkewec, Peg Johnson, Bob Kaufman.

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