Cathy Larson Email & Phone Number

Director of Field Sales responsible for leading the sales team to meet or exceed revenue targets, developing strategic sales plans, identifying opportunities for market growth, and enhancing customer relationships. This role involves both strategic planning and hands-on execution, requiring collaboration across various departments to drive the overall business forward. I currently lead and develop sales professionals in the Central and Western US and Canada.

Kansas City, Missouri Area

Lead and support selling professionals in the execution of strategy and business development to meet and exceed sales goals. Personal interaction with top accounts. Attend industry events in the region. Strategic and long range planning, training and coaching, annual budget management.

Manage all aspects of sales for a four-state territory. Initiatives include strategic account relationship development and management; creation, implementation and cooperative support of marketing plans; representing the brand at consumer events and trade shows; providing brand and destination training. Regularly lead, as well as deliver training for, familiarization trips. Manage $95K budget for operations and cooperative marketing with agency partners of all levels.

Kansas City, Missouri Area

Sales management of a four-state territory for this incredible luxury brand. Strategic account relationship development and partnership are a key focus. Present as a brand ambassador at consumer events and trade shows. Developing initiatives for growing luxury sales and awareness include, hosting luxury consumer events, conducting training for finding new luxury clients, assisting in broadening agency identity to appeal to niche and luxury clientele via marketing and website focus. Manage a budget that includes cooperative support of marketing plans.

Bachelor Of Science (B.S.), Marketing

Business Leadership Certificate, Organizational Leadership

This program is part of DDI's global interaction Management system for developing exceptional leaders and individual contributors.