I'm an intuitive leader with solid career history in developing unique partnerships, cultivating individual, corporate relationships to achieve strategic business goals/objectives.Throughout my career, I have developed solid leadership skills and achieved win-win results:• Skilled in building long-lasting relationships with residents, family members, professional referral sources, and regulatory officials. • Adept at creating innovative solutions and teams that produce maximum results with minimal capital. Demonstrated expertise in formulating innovative and effective plans to foster growth, boost sales, and achieve consistent growth. • Recognized for leading, coaching, and mentoring staff members to establish a performance-driven work culture.• Stellar record of leading, mentoring, and motivating cross-functional teams to achieve challenging business goals. • Articulate communicator and a creative problem-solver keenly focused on values, corporate objectives, and strategic planning to directly influence success, growth, and profit of business.Connect with me today, or email me at cathy.leonard@hotmail.com to find out how I’ll implement best practices to achieve your organization’s strategic missions!
Brookdale Senior Living
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Executive DirectorBrookdale Senior LivingScottsdale, Az, Us
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Executive DirectorBrookdale Chandler Regional May 2023 - Present
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Executive DirectorBrookdale Senior Living Nov 2021 - Present
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Executive DirectorMbk Senior Living Feb 2018 - Sep 2021In this current role, I steer significant efforts in overseeing all aspects related to business operations ensuring operational and service excellence. I am mainly involved in establishing a culture of respect and care for 85 residents, their families, and 34 team members. Furthermore, I am responsible for generating new revenue streams and administer cost management by defining go-to-market operating models and service delivery procedures.My key achievements for this role have been:* Developed organizational strategy resulting in attaining 3 consecutive months of net occupancy growth (12/20-2/21).* Accelerated overall operational efficiency by maintaining 43% operating margin during COVID.* Formulated and implemented best strategies that increased NOI by 2% YOY in 2020.* Delivered visionary leadership to create robust plans that surpassed budgeted NOI by 5.3% (2018) and 4.9% (2019).* Reduced turnover by 45% in 2019 through delivered guidance and coaching to subordinate managers for building an effective team of leaders.* Designed and implemented cost effective strategies resulting in exceeding revenue of 5% above budget and expenses 3.6% below budget in 2018.
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Director Of Sales And MarketingMbk Senior Living Aug 2014 - Feb 2018During this tenure, I have developed and executed sales/marketing strategies in accordance with company sales and marketing budget's parameters. I built and nurtured strategic business relationships with industry professionals resulting in positive awareness of community. Moreover, I have utilized in-depth field knowledge and expertise to obtain community online reviews for a higher SEO placement and drive new business.The benefits I brought during this role were* Utilized high level of procedural knowledge and expertise to build up waitlist for 18 future residents.* Achieved 100% occupancy in 2015, 2016, 2017, and 2018 by managing inquiries and tours of the community.* Delivered substantial efforts in upselling apartments and managing a tight move-in timeframe to attain revenue growth.
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Sales AssistantMbk Senior Living May 2014 - Aug 2014In this role, I have provided high-quality support to Director of Sales for reaching and exceeding sales goals. I have managed all daily responsibilities while meeting strict deadlines and compliance requirements. I was responsible for analyzing issues and implementing corrective action plans to resolve pertaining concerns.
Cathy Leonard Skills
Cathy Leonard Education Details
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University Of Wisconsin-WhitewaterInternational Business
Frequently Asked Questions about Cathy Leonard
What company does Cathy Leonard work for?
Cathy Leonard works for Brookdale Senior Living
What is Cathy Leonard's role at the current company?
Cathy Leonard's current role is Executive Director.
What schools did Cathy Leonard attend?
Cathy Leonard attended University Of Wisconsin-Whitewater.
What skills is Cathy Leonard known for?
Cathy Leonard has skills like Customer Service, Microsoft Office, Leadership, Marketing, Sales.
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