Cathy Mann Email & Phone Number

Houston, Tx, Us

Monterrey, Nuevo León, Mx

▶️ LEADERSHIP:Strategically manage the company’s reputation with existing stakeholders while designing and implementing targeted outreach to new stakeholders. Outline the company’s outreach goals and set high-level objectives to enable achievement. Integrate global approach to regional efforts that reinforces the company’s values and thought leadership. Lead global team to advance the company’s advocacy efforts.

Cranberry Township, Pa, Us

▶️ LEADERSHIP:Identified to advance the company’s perception among customers, investors, media, and other influencers. Drive all aspects of media relations, issues/crisis planning and management, brand strategy, digital communications, and corporate giving. Lead global team to advance the company’s brand and global presence.

College Station, Tx, Us

Immediate Past Chair (2021) | Chair & Chair-Elect (2020 to 2019) | Fundraising Committee Chair (2014 to 2018) | Finance, Affiliation, Compensation & Governance Committees (2014 to 2018) ▶️ LEADERSHIP:Appointed as the 4th woman in the organization’s 140-year history to serve as Chair of the Board of a high-profile, 17-member board, meeting quarterly and representing nearly 600K former students globally.▶️ PROFESSIONAL HIGHLIGHTS: ► Directed and oversaw raising of the largest annual fund in the organization’s history, $10.4M, during the COVID-19 pandemic and significant economic downturn.► Navigated the organization through culturally divisive and societal issues that prompted large demonstrations and gatherings across campus in 2020.► Empowered the organization to pivot in-person events to virtual environments quickly during the COVID-19 pandemic; continue—and increase—engagement of a global former student network.

Spring, Texas, Us

▶️ LEADERSHIP: Appointed as primary spokesperson and leader of global marketing and communications strategies. Function as CMO and lead international team with 30 members in Houston, London, Dubai, Shanghai, Singapore, and Tokyo. Developed the Global Crisis Communication and Incident Management Plan. Relaunched corporate branding and set global standards. Drove YOY improvement through implementing and measuring ROI metrics for all media relations, internal communications, corporate affairs, digital marketing, creative and graphics, events, and advertising teams’ functions. Reported directly to the chairman, president, and CEO.▶️ PROFESSIONAL HIGHLIGHTS: ► Launched new communications channels during COVID-19 pandemic and achieved 82% favorability score in global employee communications engagement and connection survey in mid-2020.► Enabled speed to market by 30% by leading design and application of improved product commercialization, client experience, and retention life cycle process.► Obtained $35M+ in traditional media coverage, including thought leadership and executive visibility placements in key industry and business publications.► Generated 40M+ industry content impressions with launch of social media channels.► Increased client engagement by 60% with external website redesign and relaunch and employee engagement by 80% with redesign and relaunch of internal intranet.► Enabled $10M+ cost savings by developing initiatives driving efficiency across the organization.► Elevated brand awareness and strategic messaging by creating CEO speeches and thought leadership content for placement in all industry and business publications.

Houston, Texas, Us

▶️ LEADERSHIP: Led global marketing strategy development and execution and served as global spokesperson. Oversaw all management teams comprised of 30+ global employees charged with executing corporate events, branding, advertising, digital marketing, and industry communications to ensure aligned and consistent branding and messaging. Approved all final product marketing, including commercialization management, sales training, presentations, sales tools, and competitive analysis. ▶️ PROFESSIONAL HIGHLIGHTS: ► Improved cycle times for completed sales by ~30% through enhanced marketing initiatives.► Aligned customer experience through newly created marketing channels for company’s three strategic business functions.

Houston, Texas, Us

▶️ LEADERSHIP: Directed largest, most competitive drilling products and services global marketing strategy. Developed and managed relationships with key global accounts.▶️ PROFESSIONAL HIGHLIGHTS: ► Achieved #1 position in North American market through aggressively targeting competitors’ key customers, updated value propositions for products and services, and improved standardized proposal development and follow-up.► Launched 3 drilling products globally and improved commercialization to increase speed-to-market by 25%.► Increased market share by 6% by attracting key accounts.

Houston, Texas, Us

▶️ LEADERSHIP: Served as global spokesperson leading public relations, internal communications, community relations, and philanthropic activities supporting health and education charities worldwide. Directed investor relations communications and biannual Analyst Day events. Built partnership with leading global university for executive training and leadership development programs.▶️ PROFESSIONAL HIGHLIGHTS: ► Led divestitures (IPO of KBR) and monthly merger and acquisitions activities related to media relations and employee change communication strategies.► Selected by the company’s chairman, president, and CEO for the President’s Leadership Excellence Program as one of 24 employees out of a 5K pool.

Houston, Texas, Us

▶️ LEADERSHIP: Led proactive public relations programs and strategies for the company’s products and services during the most tumultuous media era in the organization’s 100-year history. Overcame negative public perception by organizing and preparing executive leadership and subject matter experts for high profile media interviews and managing extensive global media inquiries.▶️ PROFESSIONAL HIGHLIGHTS: ► Revitalized the corporate philanthropy strategy and revived community relations to focus on education and health services outreach aligned with business strategy.

Bachelor Of Science (B.S.), Journalism

Master Of Business Administration - Mba, Business Administration