International Esthetics, Cosmetics & Spa Conferences (IECSC New York, Chicago, Las Vegas and Florida), SPATEC, SIBEC and American Spa• Marketing for beauty, spa and wellness magazine, website, events, hosted buyer events and tradeshows generating millions in revenue.• Conceptualize new and effective solutions for sponsorship opportunities leading to 10% growth each year.• Coordinate email, social, print, and direct mail from copy writing, strategy, branding, and list management through deployment.• Extensive copy editing of all materials produced through marketing department.• Effectively develop proposals to grow partnerships and advertising to meet sales goals.• Interface with clients to gather materials, provide updates, and reports on advertising campaigns. • On-site event/tradeshow assistance, including: registration, activation, and delegating duties to vendors and staff.• Develop new and update existing websites.• Conduct and present post-show research from sponsors and attendees.• Manage relationships with third-party vendors to increase event attendance and revenue.

Meetings Group (formerly Nielsen Business Media)• Created and implemented integrated marketing tools with stakeholders to drive business.• Developed marketing strategies for new digital products and events.• Event development, management and on-site support for more than nine events a year.• Coordinated with freelancers to create design elements for event marketing efforts.• Assisted in vendor selection, including: A/V, floral, design, food and beverage, and entertainment.• Responded to RFPs and developed unique media campaigns and sponsorships based on needs.• Effectively developed presentations and proposals to grow partnerships and advertising to meet goals.• Initiated client kick-off calls to discuss expectations and needs for sponsorships.• Interfaced with clients to gather materials, provide updates and report on sponsorships.• Generated plans, copy, and analysis for social media, email, digital, print, and direct marketing campaigns.• Negotiated and managed agreements, contracts, and budgets with partners and vendors.• Created and managed marketing budget.• Managed research projects.• Ensured that all marketing efforts are on time, on target, and on budget.

Client/brand marketing manager for Nielsen's Travel and Performance brands. Responsible for developing and executing marketing plans for digital, online, print, contests and face-to-face events. Developing social media presence. Work closely with sales, editorial, production, digital, and operation teams.

AdweekMedia Group• Spearheaded marketing and executing events for the group (conferences, anniversary celebration, relaunch events, etc.)• Utilized social media platforms to build brand awareness.• Created copy and managed design of media kit and supporting sell sheets.• Increased digital presence with website development and redesigns.• Managed projects and timelines across internal business units and barter partners.• Used @Plan, IMS, and SiteCensus to develop reports.• Maintained website updates via CMS tools and worked directly with web developers.

• Responsible for purchasing merchandise. Created in-store and online promotions for new merchandise and events. • Attended seasonal trade shows to negotiate order terms, acquire new accounts, and monitor trends.

• Assessed relevant content and devised efficient layout for revision of street team website.• Conducted online market research for promotional opportunities for artists’ album releases and tours.• Assisted in creating plans for online, national, regional, and local marketing.• Press outreach to book interviews.• Booked travel for artists and managers. • Provided follow-up support for projects, such as licensing agreements, advertisement options, and press coverage.

• Maintained log of new artist submissions with feedback upon review for each A&R executive and team.• Assessed artists’ fit based on label’s portfolio and guidelines.• Knowledgeable of artists’ recording budgets, CD dubbing, and executive expense reports.