I am Associate Director of Strategic Planning at Imperial College London where my remit covers Research, Funding and Strategy at the university with a focus on implementation of the recently launched institutional strategy and improved use of data and reporting. Previously, I was Head of Market Insight & Portfolio Marketing at Heriot Watt University, which was an exciting role focused on transforming the university's degree portfolio and marketing and recruitment activities, to be more strategic and market led across the Heriot-Watt campuses in Scotland, Dubai and Malaysia. I have over 10 years' experience in data analysis and professional services in higher education in government and university roles. I am a New America/Jacob's Foundation Fellow of the Learning Science Exchange, which is a prestigious fellowship launched to spark new ideas and breakthrough approaches for communicating the insights of early learning. I recently completed the MBA Essentials programme with LSE, demonstrating my commitment and passion in lifelong learning and professional development. I am learning Spanish and have a keen interest in playing, coaching and watching sport.