Cathy P.

Cathy P. Email and Phone Number

Director, Product Management for Mobile Solutions @ Michaels Stores
California, United States
Cathy P.'s Location
San Francisco Bay Area, United States, United States
About Cathy P.

Seasoned Global Product/Program Leader with 15+ years of experience in e-Commerce product life management, global new product development, go-to-market and data analytics. Certified SAFe PO/PM/leader, PMP with MBA education. I have successfully led several large-scaled cross-country, cross-cultural and cross-functional projects for new product development and innovation and one of them achieved $800M+ annual revenue. My Expertise: - Software product lifecycle management and system integration by using Agile methodology- eCommerce product development on user experience/backend SaaS development- 5+ yrs of people management experience, growing/coaching high performance teams (team size: 30+ people)- Global strategy development/execution, leadership in cross-country and cross-functional teams; GTM strategy formulation and execution.- Data driven analytics and advanced online reporting.

Cathy P.'s Current Company Details
Michaels Stores

Michaels Stores

View
Director, Product Management for Mobile Solutions
California, United States
Cathy P. Work Experience Details
  • Michaels Stores
    Director, Product Management For Mobile Solutions
    Michaels Stores
    California, United States
  • Samsung Electronics America
    Director Of Product Management
    Samsung Electronics America Oct 2023 - Present
    Ridgefield Park, Nj, Us
    • Leading product teams to improve Cart, checkout, payment, and mobile carrier experience on Samsung.com and mobile app. • Developed vision and strategy for eCommerce lower funnel products, set up goals and measurements. • Working with cross-functional, cross-country teams to realize optimal user experience and simplify backend work flows, impacting cross-LOB business on site engagement, conversions and performance. • Using data driven approach on new feature prioritization, and follow through implementation with post-mortem measurement.
  • Michaels Stores
    Director, Product Management For Mobile Solutions
    Michaels Stores 2022 - 2023
    Irving, Texas, Us
    • Built a mobile product organization from ground up and managing/growing a team of product managers focusing on developing new mobile apps and owning/improving mobile web experience.• Crafted mobile vision and translated it to mobile strategy and product portfolio, driving prioritization with cross-functional teams and built mobile roadmap. Developed mobile org structure to support the execution and ongoing improvement, shaped the way for agile product development. • In charge of building buyer iOS/Android native apps on new platform by using user-friendly design and user-obsessed approach; Prioritized features to cater phased roll-out and followed through tech executionand UAT.• In charge of country expansion to Canada in terms of buyer iOS/Android apps; Led continuousimprovement and enrichment on Beta seller apps development across iOS and Android platforms.• In charge of building new mobile web experience on phones and tablets across iOS/Android platforms with newly innovated backend services on Google Cloud Platform.
  • Pacific Gas And Electric Company
    Principal Product Manager, Mobile Solutions And System Integration
    Pacific Gas And Electric Company Jan 2020 - Apr 2022
    Oakland, California, Us
    • Managing 4 product teams and growing product teams, coaching product owners.• In charge of Salesforce Field Service implementation and mobile solutions to digitize end to end work process for field maintenance and corrective works. Leading feature development, iPaaS platform integration, data migration and data modeling, and also working closely with stakeholders and end users stressed on UX.• In charge of overall product portfolio (Salesforce, ABB service suite, mobile solutions) in work management in terms of product strategy, requirements, roadmaps, prioritization and implementation to improve efficiency and productivity for back office and field technicians. • Practicing Scaled Agile Framework day in and day out as certified SAFe PM and leader. Developed and managing Agile Release Train with 4 teams. Use Jira Align and Jira Cloud for ART and team level management. •Participated user research to understand users needs and pain points, documented user stories, and helped create consistent work process across organizations which lays out a good foundation for process automation. • Helped evaluate new technologies and participated RFI/ RFP and POCs for enterprise systems to support innovation and continuous improvement to better serve customers.
  • Walmart Ecommerce
    Sr. Lead Product Manager, Saas Development And System Integration
    Walmart Ecommerce Aug 2017 - Dec 2018
    Bentonville, Arkansas, Us
    • Managing and growing a product team, coaching junior product managers.• In charge of Fulfillment Management System (SaaS) in terms of product strategy, Requirements, roadmap, prioritization, and implementation to enable seamless experience for customers at Walmart.com, Jet.com, Hayneedle.com etc. all internal partners and external partners, such as Google Home and VIP outlet.com. Use JIRA/Confluence tools in Agile environment. • In charge of migration and enhancement for an internal web-based tool of order exception management to help balance fulfillment network and increase operational efficiency; the migration to a new platform includes front-end redesign and back-end simplification.• Supporting vertical e-Commerce growth on Walmart.com in terms of post order management, on-time delivery and customer experience improvement; verticals include online grocery, home, Apple Care, etc.• Built bulk e-gift card tool for Customer Care agents, includes understand users needs, document requirement/user stories, prioritize user stories, work with engineers for implementation and perform testing.
  • Sears
    Sr. Manager, Product Management For E-Commerce Fulfillment
    Sears Oct 2015 - Aug 2017
    Chicago, Il, Us
    • Responsible for improving shipping experience and driving ship revenue growth across sears.com, kmart.com, syw.com and mobile platforms by working with cross-functional team on A/B testings and measurement.• Developed ship revenue strategy and translated strategies into projects roadmaps and user stories, and perform prioritization; Develop business definition documents and business cases; write requirements and user stories. • Lead product managers to design new solutions and build new capabilities for checkout and online fulfillment to improve overall web experience and drive incremental revenue/cost savings while provide fast delivery service • Collaborate with cross-functional teams including IT, UX, finance, marketing, etc. for product development and launch, perform measurement.• Deep dive analysis on ship cost saving initiatives and drive operational exellence. • Identify opportunities to optimize the logistics, transportation and supply chain processes to improve service to customers while balancing the cost• Analyze e-Commerce KPIs and drive improvements.
  • Fedex Services
    Sr. Global Product Manager, Global Product Management
    Fedex Services Sep 2004 - Sep 2015
    • Formulate strategy and provided product management for FedEx international parcel portfolio (annual rev. $2.5B) through product planning, analysis, tactics development and implementation• Analyze market segment, identify new US export business opportunities in light of lanes, segment and verticals and put plan together from feature enhancement to go-to-market activities; align with international regions to put campaigns together and execute it with measurement plan.• Identify market needs and opportunities for international premium service, went through business case includes customer needs and behavior research, competitive landscape, market size, pricing positioning scenarios, revenue forecast based on different positioning, and go-to-market strategy. I drove this idea from conception to delivery.• Identify international market opportunities and customer needs for Same Day shipping service to capture e-commerce market and driving product strategy, roadmap and features; Assessing market opportunity through marketing sizing and research; identify needs, opportunities and gaps then invent creative solutions to address opportunities. • Quantitative and qualitative analysis on international parcel and freight portfolio annually to guide general rate increase, the major pricing component of the portfolio.• Getting buy-in from stakeholders and building business in new markets (countries) from scratch• Managing the product life cycle from strategic planning to tactical execution; driving and improving product design and development process cross regions;
  • Fedex Services
    Global Product Manager, Pmp, Intl Market Development
    Fedex Services Sep 2007 - 2011
    • Launched International Priority parcel service global improvement as global lead for cross-regional, cross-functional and cross-cultural team;conducted global business case including market sizing research, competitive analysis, operational feasibility study, P&L analysis; defined value proposition; developed a long-term vision and product roadmap to execute against this vision. collaborated with Asia, Europe, North America, Latin America regions during development and implementation. This improvement brought substantial revenue (5-15% YOY growth depending on destination) and enhanced FedEx value proposition.• Launched new International Economy parcel/freight and distribution service and online shipping function on FedEx.com in Asia as APAC region's PMO; Defined feature requirements based on customer needs; Initiated go-to-market tactics (such as pricing, promotions, automation, internal/external communications). IE has reached $800M annual rev. so far.• Launched International Economy parcel/freight and distribution service global expansion and online shipping as PMO working with US and APAC cross-functional multi-cultural teams to support APAC strategies and priorities. Developed sales communications.• Launched APAC-US DM/EM campaign to support consignee sales as APAC PMO with $2M incremental rev. and 5% response rate.• Finished marketing research on Temperature -controlled packaging and developed solutions• Finished research for freight product personalization for APAC region; provided suggestion in terms of product positioning, new product development roadmap and ideal portfolio. • Finished corporate level projects: competition's earnings FedEx response report, Sales Spectrum program, US/APAC consignee campaign, competition's Air Freight portfolio analysis, IEF round trip pricing program study and corporate growth strategy research
  • Fedex Services
    Sr. Strategic Solutions Analyst
    Fedex Services Sep 2005 - Sep 2007
    • Improved user experience on reporting portal by leading new online production report design and launch as cross-functional lead. Provided data sourcing and validation, queries/DTS packages program design, testing, report training manual and after production documentation. Reports include:• Customer Business Review (CBR) Graph Suite design and launch • Led OneCall/Onset management report and sales report design and launch• Led GAM Local Currency report design and launch• Led inbound shipment data model for supply chain analysis• User Stats by Organizational hierarchy report design, FRO project, claim report, etc.• Provided quantitative data analysis for management by using advanced computer modeling, DTS packages and SQL queries to support strategic management decisions.• Designed data models for Global Service Analysts. Cross trained them to perform analysis which figured out service issues behind data, thus supported sales and customer better. • Mentored other analysts to make complicated reports and pull data from different data source. Acted with senior level authority
  • Fedex Services
    Marketing Analyst At Pricing
    Fedex Services Sep 2004 - Sep 2005
    manage pricing programs, improve pricing process and data analysis
  • Fedex
    Product Manager- Us Domestic Product Management
    Fedex Jun 2012 - Jun 2013
    Memphis, Tn, Us
    • Formulated strategy and provided product management for FedEx Priority Overnight, Standard Overnight and Saturday service with around $8B annual rev. through product planning, analysis, tactics development and implementation of annual and long range business plans• Led in the synthesis and implementation of product strategy including development of all elements of the marketing mix; product improvement, positioning, pricing and go-to-marketing planso Developed and launched new features for existing products in healthcare industry through concept, definition, planning, development and launch phases by working with cross-functional teams, including initiation of business justification and financial business case, business requirement and service definition, testing, and go-to-market plans. This new feature is projected to bring $50M incremental rev.o Led and launched Saturday email and interactive marketing campaign with 2.2% conversion rate.o Analyzed competitive business coverage and made recommendation for PO coverage enhancemento Developed market plans for legal industryo Provided general pricing increase recommendation on products• Actively engaged with Customers, Sales, Operations and Information Technology to identify future service opportunities • Prepared market definition through competitive analysis, performance history and trend data Identified and reported on key metrics in the product life cycle and provide patriotically reports both on product and major enhancement to senior management • Designed customized solution based on customer’s needs and help Sales close the deal.

Cathy P. Skills

Competitive Analysis Cross Functional Team Leadership Strategy Analytics Management Product Management Market Research Leadership Pricing Product Development Marketing Management Customer Analysis Program Management Supply Chain Go To Market Strategy Data Analysis International Marketing New Business Development Marketing Strategy Business Analysis Business Strategy Business Planning Segmentation E Commerce Analysis Database Marketing Product Marketing Strategic Planning Sales Management Competitive Intelligence Product Launch International Business Sales Operations Global Marketing Customer Analytics Pricing Analysis Market Analysis Campaign Management Sales Support Unix Channel Management Pricing Strategy Customer Loyalty Product Strategy Business Analytics Channel Marketing Customer Acquisition Project Management Marketing Sales

Cathy P. Education Details

  • University Of Mississippi
    University Of Mississippi
    Mba Specialized In International Marketing
  • University Of Science And Technology
    University Of Science And Technology
    Industrial Engineering
  • Sequent Learning Pm Class
    Sequent Learning Pm Class
    Product Lifecycle Management
  • Squent Learning Pm Class
    Squent Learning Pm Class
    Strategic Product Roadmapping
  • The University Of Memphis
    The University Of Memphis

Frequently Asked Questions about Cathy P.

What company does Cathy P. work for?

Cathy P. works for Michaels Stores

What is Cathy P.'s role at the current company?

Cathy P.'s current role is Director, Product Management for Mobile Solutions.

What is Cathy P.'s email address?

Cathy P.'s email address is pa****@****ail.com

What schools did Cathy P. attend?

Cathy P. attended University Of Mississippi, University Of Science And Technology, Sequent Learning Pm Class, Squent Learning Pm Class, The University Of Memphis.

What skills is Cathy P. known for?

Cathy P. has skills like Competitive Analysis, Cross Functional Team Leadership, Strategy, Analytics, Management, Product Management, Market Research, Leadership, Pricing, Product Development, Marketing Management, Customer Analysis.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.