Cathy Powers Email & Phone Number

Wilmington, Nc, Us

Castle Hayne, Nc, Us

Rochester, New York

Rochester, New York

Brand steward and marketing strategist leveraging competitive trends, voice of the customer input and market dynamics to ensure competitive positioning in the market place. Serve as key interface with the sales organization to ensure sales territory and product strategies are well defined and communicated in the market place. Responsible for leading and developing the Marketing team, including internal creative resources, and the Client Services team. Significant initiatives include:+ developed corporate re-brand strategy & managed execution, including development of new brand story, brand guidelines, positioning tagline and all new sales/marketing materials+ led communications strategy & execution for corporate merger announcements to internal & external audiences+ created Marketing & PR plan for expansion into new territories, including brand awareness and lead generation communications+ created and manage the company's first-ever Voice of the Customer process to capture input and use findings to drive marketing and sales activities as well as product development recommendations+ launch of new Land Use & Planning offering, including development of audience Persona, Sales material and marketing plan+ led development of new company website, twice, increasing page views by over 500%+ lead booth experience strategy for +60 trade shows and events per year+ manage client satisfaction to 4.9 out of 5.0 rating+ drive incoming annuity revenue of over $5 million

Rochester, Ny

Strategic thinker, business expert and team leader for key agency accounts including Delta Private Jets, Delta Vacations, Capital One, Excellus BCBS, WEX, O’Brien & Gere, Green Mountain Coffee Roasters (GRMC) and Kodak. Understanding clients’ businesses, competitors’ businesses, company objectives and customer needs and then developing innovative and effective marketing programs that leverage insights from this learning. Significant client programs include:+ creation of brand frame work, positioning and campaign launch for Delta Vacations+ brand awareness and lead generation programs for Delta Private Jets+ in-office B2B promotions for GMCR+ launch of the first ever in-office Fair Trade program for GMCR+ development of marketing strategies for Capital One’s own RFPs for cobranded credit card relationships+ distributor programs for Kodak’s Document Imaging and Graphic Communications Group, providing channel sales strategy and tools to help drive business

Rochester, Ny

Responsible for all aspects of client relationships. Development of media usage and placement strategies, management of marketing programs, directing outside media and production partners, manage the internal Account Team. Included consumer and business-to-business programs, serving such clients as Faber Homes, Rochester General Hospital, Greater Rochester Health Foundation, Nazareth College, Urology Associates of Rochester, Rochester Hearing and Speech, and Mercy High School.

Rochester, Ny

Primarily responsible for all aspects of client relationships. Development of strategic initiatives to support client’s growth and customer retention goals, drive profitability of the accounts and exceed service level expectations. Manage the Account Team on development of integrated marketing programs; TV, radio, out of home, direct mail, internet and web marketing, channel sales tools and collateral. Expert in consumer and business-to-business marketing.

Rochester, Ny

Managed key customer relationships. Served as the primary client interface for Research, Creative, Production, Database Management, and Predictive Modeling/Analytical Services for database marketing programs. Presented marketing strategies to clients and managed team through execution of all programs.

Rochester, Ny

Total marketing and P&L responsibility for Individual Collector Segment, the primary line of business with annual income of $20 million.

Rochester, Ny

Developed and managed a broad range of marketing programs for the commercial and retail product areas to support company strategies, business objectives and sales goals.