Cathy Powers
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Cathy Powers Email & Phone Number

Former Marketing Leader and Brand Strategist at Castle Hayne, NC
Location: New York, United States, United States 10 work roles
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Current company
Castle Hayne, NC
Role
Former Marketing Leader and Brand Strategist
Location
New York, United States, United States

Who is Cathy Powers? Overview

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Cathy Powers is listed as Former Marketing Leader and Brand Strategist at Castle Hayne, NC, based in New York, United States, United States. AeroLeads shows a matched LinkedIn profile for Cathy Powers.

Cathy Powers previously worked as Former Marketing Leader & Brand Strategist at Rochester Ny and Director of Marketing & Client Services at General Code.

Profile bio

About Cathy Powers

I'm a senior level marketing strategist, having created meaningful customer engagement through all facets of advertising and brand communications for many brands, including General Code, Green Mountain Coffee Roasters, Delta Private Jets, Capital One, Kodak, Excellus BCBS, and Chase Manhattan Bank. Areas of expertise include B2B, B2C and B2B2C integrated marketing, creation of strategic marketing plans, brand development, target audience definition, lead generation, database marketing, CRM, SEO, SEM, and digital and social media marketing.

Current workplace

Cathy Powers's current company

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Castle Hayne, NC
Castle Hayne, Nc
Former Marketing Leader and Brand Strategist
Castle Hayne, NC, US
10 roles

Cathy Powers work experience

A career timeline built from the work history available for this profile.

Former Marketing Leader And Brand Strategist

Castle Hayne, Nc

Castle Hayne, NC, US

Former Marketing Leader & Brand Strategist

Current
Rochester Ny
Feb 2024 - Present

Director Of Marketing & Client Services

Rochester, New York

Dec 2018 - Feb 2024

Marketing Manager

Rochester, New York

Brand steward and marketing strategist leveraging competitive trends, voice of the customer input and market dynamics to ensure competitive positioning in the market place. Serve as key interface with the sales organization to ensure sales territory and product strategies are well defined and communicated in the market place. Responsible for leading and.

Jun 2015 - Feb 2024

Account Director

Rochester, NY

Strategic thinker, business expert and team leader for key agency accounts including Delta Private Jets, Delta Vacations, Capital One, Excellus BCBS, WEX, O’Brien & Gere, Green Mountain Coffee Roasters (GRMC) and Kodak. Understanding clients’ businesses, competitors’ businesses, company objectives and customer needs and then developing innovative and.

Oct 2010 - Feb 2015

Director Of Client Services

Tipping Point Media

Rochester, NY

Responsible for all aspects of client relationships. Development of media usage and placement strategies, management of marketing programs, directing outside media and production partners, manage the internal Account Team. Included consumer and business-to-business programs, serving such clients as Faber Homes, Rochester General Hospital, Greater Rochester.

Nov 2007 - Jul 2008

Account Director

Rochester, NY

Primarily responsible for all aspects of client relationships. Development of strategic initiatives to support client’s growth and customer retention goals, drive profitability of the accounts and exceed service level expectations. Manage the Account Team on development of integrated marketing programs; TV, radio, out of home, direct mail, internet and web.

Jul 2000 - Nov 2007

Account Supervisor

Rochester, NY

Managed key customer relationships. Served as the primary client interface for Research, Creative, Production, Database Management, and Predictive Modeling/Analytical Services for database marketing programs. Presented marketing strategies to clients and managed team through execution of all programs.

Jul 1994 - Jul 2000

Product & Sales Manager

The Winross Company

Rochester, NY

Total marketing and P&L responsibility for Individual Collector Segment, the primary line of business with annual income of $20 million.

Jul 1993 - Jul 1994

Assistant Vp/Marketing

Rochester, NY

Developed and managed a broad range of marketing programs for the commercial and retail product areas to support company strategies, business objectives and sales goals.

Sep 1983 - Jul 1993
FAQ

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What company does Cathy Powers work for?

Cathy Powers works for Castle Hayne, NC.

What is Cathy Powers's role at Castle Hayne, NC?

Cathy Powers is listed as Former Marketing Leader and Brand Strategist at Castle Hayne, NC.

Where is Cathy Powers based?

Cathy Powers is based in New York, United States, United States while working with Castle Hayne, NC.

What companies has Cathy Powers worked for?

Cathy Powers has worked for Castle Hayne, Nc, Rochester Ny, General Code, Partners And Napier, and Tipping Point Media.

How can I contact Cathy Powers?

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