Cathy S. Alexander Email & Phone Number

Frederick, Md

Led and inspired teams of Retail Banking, Retail Lending, Community Engagement and Sales Strategy, and Marketing, of a 440M asset, true local and community bank. This innovative integration had great impact on success and profitability of the bank, as well as creating collaboration with all business lines. Focused on building the brand and enhancing our presence in the market.Performed as a thought leader and change agent of the brand and culture, designed market penetration strategies, brand recognition strategies, increased visibility and impact, and engaged bank teams within the community. Created and guided a 400k marketing budget, including generating revenue and supporting business growth by developing and increasing sales through successful marketing, using market research, pricing, product marketing, marketing communications, advertising, and public relations. Oversaw social media, marketing campaigns, performance metrics, strategically-thought community engagement and sponsorships, client engagement, community development through sales and prospecting, and R&D as support to prospecting deposit and loan growth, as well as products and services.Successfully led the retail banking and lending teams, including the contact center and business courier service, those client-facing teams that delivered consistent and genuine exceptional client experiences through engagement, establishing solid financial relationships, cross-selling appropriate products and services, and networking and engaging with the community. Responsible for client retention ratio, deposit and loan growth, referrals and utilization of COIs, bank center profitability, fee income generation, operational efficiencies, and regulatory and compliance requirements. Managed the retail lending efforts of portfolio and secondary platforms, as well as government backed products. Improved loan quality and portfolio on the balance sheet through leadership, collaboration and marketing.

Frederick, Md

Led and inspired the retail banking network, including five bank center and one contact center team, for optimization of retail delivery and ensuring excellent client experience and satisfaction. Consistently met and exceeded goals of client service and retention rates, deposit growth, and regulatory satisfaction. Successfully led two simultaneous bank center relocation and transformation projects that were completed under budget and ahead of scheduled opening. Thought and change agent for developing and implementing the open bank center floor plan, and most importantly the transition of bank center staff to universal bankers - a strong alteration in team culture, as we switched from transactional banking to relationship banking. Created a productive and self-motivated team to collaborate and work in tandem with all other business lines, in particular business development and commercial and retail lending.

Frederick, Md

Promoted from initial Retail Administration Officer

Bachelor Of Arts, Psychology

Education record