Directly responsible for New Dealer Development in Central Midwest states. Led all sales growth to dealer network for 6 Brunswick boat brands including Bayliner,Trophy, Harris, Cypress Cay, Lowe and Princecraft. Motivate and coach dealers to better marketing, sales profits and customer satisfaction.• Successfully identified and implemented a new distribution structure for a large boat brand that was underperforming in the territory. New structure resulted in an immediate top line increase of $2 million.• Successfully increased sales by in overall territory 9% in a market down 10%.• Organized and participated in several training seminars on successful selling to buyers of discretionary products.

Directly responsible for all sales activities to industry-leading OEM’s including forecasting, production planning and managing pipeline inventory. • Evaluated, established and developed wholesale and retail incentives for dealer and OEM distribution channels resulting in over $60 million. • Led sales training seminars at all OEM functions and trade shows.• Analyzed distribution opportunities for all OEM customers to provide solutions to “white space” markets.

• Ability to develop solid business relationships with OEM’s.• Directly responsible for generating sales to all OEM boat builders across the northern US including aluminum, fiberglass, outboard and inboard propulsion.• Increased sales from $35M to $60M in 3 years time.