Cathy Shaw Email & Phone Number

Milwaukee, Wisconsin, United States

Greater Milwaukee Area

Greater Milwaukee Area

HDC is a digital design, marketing and software development agency specializing in the active lifestyle and outdoor industry. I was responsible for strategic sales and business development leadership. HDC has helped clients meet and exceed their business objectives for over 30 years.• brand strategy development• integrated digital marketing planning and execution• web traffic building and e-commerce business planning• Social media and Public relations program development

Milwaukee, Wisconsin

Worked on behalf of one of the country's oldest youth and adult soccer clubs. Managed planning, engineering and construction of a $1.2 million stadium building project. Planned and managed capital campaign, identified and secured funds sufficient to execute building project. Successfully managed Oktoberfest Milwaukee, month long annual community festival. Negotiated partnerships, managed volunteers, sold sponsorships and improved grassroots marketing through social media. Grew revenue 34% with over $1.1 million in gross sales over 3 years. Created organizational infrastructure to manage growth of non-profit organization. Developed branding and marketing plan including redevelopment of website, creation of CRM, social media plan and direct mail management program.

Guided athletic department through creation of its first-ever fund-raising program for annual appeal and capital campaign.Implemented athletic ticket point system to incent donors and reward loyalty involving reseating 10,000 season tickets in Bradley Center.Cultivated donor base and managed major gift prospects.Hired and supervised athletic advancement professional, support and student staff.

Responsible for media relations, marketing and event plans for national roll out of Miller Brewing Company's multi-cultural literacy program in major market throughout U.S.

Responsible for men's and women's basketball season and group ticket sales program.Managed intern program for the sale of general public and student ticket sales.Responsible for men's and women's basketball game operations, special events and sponsorship execution.