Cathy Somers Email & Phone Number

Phoenix, AZ, US

Chandler, Arizona, United States

• Oversee both the Marketing and Inside Sales departments, inspiring both teams with excellent leadership and communication skills. Manage the day-to-day activities of inside sales ensuring sales and bid targets are met.
• Leadership: Facilitate the hiring, training and mentoring of team members. Manage and motivate the teams to achieve department goals, meet deadlines and exceed expectations.
• Project Conception & Management: Accomplish marketing and sales objectives through successful creation and execution of marketing plans that align with company goals. Collaborate with leadership to ensure marketing.
• Implement Marketing Strategies: Organize and supervise the various marketing tactics, including print, digital, email campaigns, lead generation, social media, website and others.
• Professional Development: Stay up to date with industry trends, best practices, and emerging technologies, and use this knowledge to inform marketing strategies. This includes participating in educational.

Fort Atkinson, Wisconsin, United States

• Responsible for developing brand messaging and marketing campaigns for advertising clients, while also leading overall strategy, planning, show operations and execution of conferences and tradeshows to drive engagement.
• Brand Marketing Management: Develop and execute innovative multi-platform marketing plans for internal brands and clients to create brand awareness, drive leads and convey thought leadership.
• Event & Conference Management: Handle all aspects of event planning, including venue selection, vendor negotiation, budgeting and logistics coordination. This includes industry parties, as well conferences that are in.
• Event Promotion: Drive promotional campaign through various marketing channels, including email deployments, social media, partnerships and other means.
• Exhibit Management: Oversee all logistics involved in exhibiting at industry trade shows, including booth design and acquisition, coordination of all necessary materials, staffing, and fulfilling any paid sponsorships.

Fort Atkinson, WI

• Was responsible for two publication brands, ensuring continued profitability year over year by selling print and digital advertising directly, and in support of sales staff, while participating in the development of.
• Team Leadership: Prioritize, schedule and delegate staff work assignments.
• Editorial Management: Deliver editorial guidance and direction, develop short and long-term business plans, represent the company in professional associations, societies and groups, and develop an industry presence.
• Finance: Develop and control budgets, and report on results, informing/analyzing sales and marketing activities, and comparing actual performance to operating plans/standards. Exceeded sales targets in year one, as.
• Process Improvements: Ensure the continuous, ongoing improvement of the products and methods/processes of achieving end products, including exploring and recommending opportunities for developing new products in the.

Chandler, AZ

• Delivered expertise in all aspects of inside sales and sales administrative tasks to oversee both areas.
• Leadership: Managed the performance and tasks of four team members, promoted transparency, and onboarded one team member.
• Customer Service: Coordinated with customer service to address customer needs through communication and planning.
• Project Oversight: Devised a plan to assign projects, ensuring task completion, monitoring work processes, and organizing the area while following up on tasks and promoting teamwork in addition to stressing the.
• Team Development: Created an entire onboarding process and training tool in the absence of a prior onboarding structure.
• Bids Management: Increased the tracking and posting of bids results by 20% over prior year, reviewing all bids prior to forwarding for VP signature.

Chandler, AZ

• Served as a strategic sales partner with oversight for the central and western U.S. regions. Provided support to outside sales, ensuring effective distributor relationships.
• Leadership: Maintained and built new relationships with factory-direct contractors and resellers within assigned territory; managed contractors ensuring their full preparation to find and place bids on jobs and.
• Technical Expertise: Relied on advanced knowledge of SAP to track the customer through the entire order to cash cycle; such knowledge provided an advantage and ability to offer customers a higher level of service than.
• Demonstrated Knowledge: Possessed extensive knowledge of material’s technical properties and sealant specifications; worked with customers, outside sales and lab personnel to identify appropriate materials for bids and.

Chandler, AZ

• Responsible for managing multiple internal and external meetings (60-200 people), events, trade shows and conventions across the country and internationally.
• Event Planning: Tasked with site selection, contract negotiation, planning teambuilding activities, setting up logistics, meals, and hotel room blocks.
• Trade Shows: Planned and managed all facets and logistics of participation in regional (50 per year) and national (five per year) trade shows including space selection, managing booth staff, logistics, setting up and.
• Lead Generation: Initiated mandatory booth trainings pre-show and trained booth staff to effectively sell at each event, ensuring ample interactions with prospects and captured maximum leads with a 91% increase in.
• Communications: Recognized as the official communications manager for the company, creating all email messaging originating directly from company to internal- and external-customer base.
• Technical Expertise: Further recognized as a subject matter expert (SME) for implementation of SAP upgrade, being only one of two people with the ability to build reports, update pricing, and liaison with parent.

Chandler, AZ

• Collaborated with the sales department to create marketing materials and sales presentations in this far reaching and complex leadership role.
• Customer Service: Served as the point of contact for all marketing inquiries from customers, as well as all generic questions and requests derived from company websites; further implemented knowledge obtained from.
• Content Creation: Wrote article content for industry publications, used Photoshop to include photos in articles and updated the company website.
• Pricing: Updated the customer price book and general pricing in the company-wide system.
• Marketing Content: Continuously ensured that all documentation such as specifications, data sheets, SDS, installation instructions, literature, and website content remained current.
• Financial: Track sales numbers and budgets, contributing to sales forecasting throughout year for all departments.

Chandler, AZ