Drive implementation and review of CEA's digital marketing platforms to improve organisation's outreach efforts to the consumer and industry.

Website Management - Established strong digital presence of EDB by conceptualizing and developing its multi-lingual corporate websites. Spearheaded and led the development of new website content and features to raise the profile of Singapore as an attractive investment location for businesses.Digital Marketing Campaign - Planned and executed outreach efforts on digital channels for Engineering Promotion campaign that included pioneering the development of a job portal in partnership… Show more Website Management - Established strong digital presence of EDB by conceptualizing and developing its multi-lingual corporate websites. Spearheaded and led the development of new website content and features to raise the profile of Singapore as an attractive investment location for businesses.Digital Marketing Campaign - Planned and executed outreach efforts on digital channels for Engineering Promotion campaign that included pioneering the development of a job portal in partnership with Workforce Singapore, and successfully expanded awareness of the portal among target audiences through targeted online and OOH media buys resulting in an average increase of 30% in web traffic month-on-month. Show less

Website Management- Built, launched and managed Contact Singapore’s multi-lingual corporate website in English, Chinese, Traditional Chinese, Japanese and Korean as an important touch point for overseas Singaporeans and foreign talent in considering Singapore as an attractive job destination. Social Media Management- Planned and executed social media campaigns on domestic and overseas markets resulting in increased fan base and acquiring new contacts.Media Buying -… Show more Website Management- Built, launched and managed Contact Singapore’s multi-lingual corporate website in English, Chinese, Traditional Chinese, Japanese and Korean as an important touch point for overseas Singaporeans and foreign talent in considering Singapore as an attractive job destination. Social Media Management- Planned and executed social media campaigns on domestic and overseas markets resulting in increased fan base and acquiring new contacts.Media Buying - Conceptualised and implemented local and international media buying campaign to drive more web traffic and improve effectiveness of social media campaigns. Publications Production and Inventory Management Budget Management & Procurement Show less

Developed and implement integrated marketing strategy for Asia Pacific region to help generate new leads for the sales team. Planned and implemented GTM plans for new products launches in Asia Pacific including collateral production, advertorials on trade publications, organised trade-shows, events and seminars.