Cathy Vaessen Email & Phone Number

Brussels, Be

Brussels, Brussels Region, Belgium

The Mont-de-Piété is a public, socially responsible and ethical institution: an alternative to bank loans and consumer credit (micro-credit / pawnbroking). It is also an auction house and an art centre that is accessible to all free of charge.Key achievements: Digital Communication: • Revampted the website and increased website traffic from 900 visitors per month in 2021 to an average of 5,000 visitors per month• Expanded the newsletter database from 600 to nearly 6,000… Show more The Mont-de-Piété is a public, socially responsible and ethical institution: an alternative to bank loans and consumer credit (micro-credit / pawnbroking). It is also an auction house and an art centre that is accessible to all free of charge.Key achievements: Digital Communication: • Revampted the website and increased website traffic from 900 visitors per month in 2021 to an average of 5,000 visitors per month• Expanded the newsletter database from 600 to nearly 6,000 subscribers, with open rates of 65%, far exceeding the industry average (20-25%)• Created the template to generate online catalogs for each auction, automated the creation of the printed version in an more user-friendly format that reduced the production time by a third and leading to a significant increase in downloads and engagement (up to 833 downloads of the PDF/auction and up to 613 click on the flipbook version)Social media (SMO strategy): • Launched the Instagram page, growing the follower base to 2,400• Increased Facebook page subscribers by 2,800• Achieved a reach of 765,000 on Facebook and 245,000 on InstagramArt centre (200m2):• Most artists sell at least 2-3 works during the exhibitions• Artists are always satisfied with their experience• Some artists receive offers to exhibit in art galleries after showcasing with us• We occasionally receive press coverage I achieved these results with a very small budget (-€20 k/y), optimizing resources for maximum impact.RESULTS: As of 31/12/2020, the outstanding loans had dropped to €21.8 million, the numbers were in constant decline. Since I joined Mont-de-Piété in April 2021, I have helped reverse this trend. Outstanding loans have been steadily increasing, reaching a record level of over €29.3 million by 31/12/2023 (€3.1 million rise in 2022 and €3.4 million rise in 2023). The number of new clients "loan" grew by 29% in 2022 and 12% in 2023. The number of clients "auctions" grew by 16% in 2022 and 11,5% in 2023. Show less

Woluwe-Saint-Pierre

With the aim of helping to bring positive change to Woluwe-Saint-Pierre and committed to ensuring that the concerns of all residents are conveyed to the municipal authorities, I have actively advanced numerous initiatives as a local councillor. Acting independently for the past five years, I have supported fellow citizens through:• Over 35 interpellations,• Over 15 written questions (in 2024, I was the only one to submit one),• Over 25 other prepared interventions.→ For more… Show more With the aim of helping to bring positive change to Woluwe-Saint-Pierre and committed to ensuring that the concerns of all residents are conveyed to the municipal authorities, I have actively advanced numerous initiatives as a local councillor. Acting independently for the past five years, I have supported fellow citizens through:• Over 35 interpellations,• Over 15 written questions (in 2024, I was the only one to submit one),• Over 25 other prepared interventions.→ For more information about the tangible and positive results: https://cathyvaessen.be/Inspired by this experience, I decided to create with other people a citizen-initiative list for the 2024 communal elections: 'Citoyens+PS-Vooruit.' I developed:• The graphic identity and campaign tools (website, posters, business cards, flyers, co-created the printed program, produced videos and publications for social media, gif images for WhatsApp, etc.),• An innovative strategy to engage citizens at markets and public events using buzzers, enabling direct interaction through Q&A related to our program and citizen concerns.Our program was co-written with citizens and members of our movement, reflecting the collective voice of our community.→ For more information: https://citoyens1150ps-vooruit.be/RESULTS: we obtained 9.8% and therefore 3 seats. In 2018, the PS alone had obtained 5.4% and thus 1 seat. Show less

Brussels Area, Belgium

The International Society of Nephrology (ISN) is a NGO dedicated to advancing worldwide kidney health.

Ottignies, Belgium

C.P. Bourg has a leading position in designing and manufacturing print finishing equipments for both the traditional graphic arts market and the digital printing environment.Main responsabilities:• Develop and implement the brand and communication strategy, along the on- and offline touchpoints in the customer journey• Product launches and update of the product portfolio: develop marketing and advertising campaigns, lead the implementation, and create all marketing materials… Show more C.P. Bourg has a leading position in designing and manufacturing print finishing equipments for both the traditional graphic arts market and the digital printing environment.Main responsabilities:• Develop and implement the brand and communication strategy, along the on- and offline touchpoints in the customer journey• Product launches and update of the product portfolio: develop marketing and advertising campaigns, lead the implementation, and create all marketing materials (design all brochures, create product videos, write customer case studies, update website content, etc.)• Lead PR activities and media opportunities (press releases, social media)• Organise events from A to Z (trade shows, open house events and support distributors and partners with all the marketing material to promote their presence at trade shows when they display our print finishing solutions)Key achievements:• Organised our presence at largest fair in the sector called "Drupa" (i.e., the booth, press releases & advertising campaign: in social media and in magazines -web and on site-, side events with partners & distributors, activities to generate leads on the booth, etc.) . While the number of visitors to the fair decreased by 17%, the number of qualified leads to our booth increased by 9% & sales through our distribution channel by 14,7% compared to the 2012 edition. • Launched a new product called the "BPM" Bourg Sheet Preparation Module at Drupa 2016 (i.e., translation of the technical advantages in benefits for the customers & develpment of all marketing communication tools: sales guide, webinar to inform the distributors, brochure, videos, press releases, etc.). Generating, during the fair, several pre-orders over >500k for this new machine. Show less

Ottignies, Belgium

Main achievements:• Repositioned all C.P. Bourg products based on a competitive analysis & customer needs.• Revamped C.P. Bourg brand image & created new sales guides and marketing tools (website, mobile version of the website, videos, brochures, etc.) in English, French, German and Chinese. Average number of visitors to the website were, for example, multiplied by 2,5 (i.e., from 1,800 to 4,600 visitors/month).• Wrote newsletters, press releases in English & press articles in… Show more Main achievements:• Repositioned all C.P. Bourg products based on a competitive analysis & customer needs.• Revamped C.P. Bourg brand image & created new sales guides and marketing tools (website, mobile version of the website, videos, brochures, etc.) in English, French, German and Chinese. Average number of visitors to the website were, for example, multiplied by 2,5 (i.e., from 1,800 to 4,600 visitors/month).• Wrote newsletters, press releases in English & press articles in French magazines such as for France Graphics, S.I.N., and Reproduire & Impression.- Organised successful events with Febelgra, Konica Minolta, HP Indigo, our distributors, etc. to increase brand visibility and sales.• Developed all marketing communication tools for some events such as Graphitec 2015 to increase brand visibility and sales. Show less

Brussels Area, Belgium

WindEurope advocates wind energy policies for Europe on behalf of more than 400 member companies, and organises leading wind industry events.Main achievements:• Implemented effective media plan strategies for the promotion of all EWEA events: created win-win barter deals with the key media in the industry and obtained the best positions for our advertising campaigns in both printed & online media channels. • Coordinated various marketing projects (e.g., leaflets, ads, online… Show more WindEurope advocates wind energy policies for Europe on behalf of more than 400 member companies, and organises leading wind industry events.Main achievements:• Implemented effective media plan strategies for the promotion of all EWEA events: created win-win barter deals with the key media in the industry and obtained the best positions for our advertising campaigns in both printed & online media channels. • Coordinated various marketing projects (e.g., leaflets, ads, online game, sponsorship brochure, online banners, etc.) & tracked performances to ensure each campaign reach its target audience and achieve business objectives. Show less

Kent, Uk

Developed an Internet based marketing and advertising campaign, design and redesign of websites.

Braine L'Alleud, Belgium

Approached potential customers (i.e., people from different social groups and with various needs) and signed contracts with them.

Brussels Area, Belgium

Created advertising campaigns for real-life customers, i.e. Burberry and Archimède.

Msc, Marketing

Activities and Societies: Student reps & Active member of UNICEF on campus. Key modules included Marketing Management, Marketing Research.

Pre-Masters, Business Management

Activities and Societies: Student reps. Intensive programme that focused on the key marketing concepts and skills necessary.

Ba, Advertising

Activities and Societies: Student Union - culture committee. Key modules included Advertising, Copywriting, Marketing Communication.