*Manage, analyze data or insights, and monitor market changes to determine industry and consumer trends to remain competitive*Devise long-term development strategies for product categories including exit strategies for unsuccessful products, positioning of a product category to maximize visibility, and forecasts for product demand to ensure sustainability of inventory and maximizing sales *Foster and develop trust relationships with vendors to achieve better pricing and quality of service.*Work effectively with stores, vendors, and internal departments, such as pricing for product authorization, cost and retail maintenance. *Liaise with marketing to determine competitive pricing and promotional activities of a product category.*Use data sources to develop regular and ad hoc reports to include out of stock, opportunity gap, SKU rationalization, plan-o-gram analysis, promotion analysis, item tracking, pricing studies, financial performances, sales and movement.

Proven leadership by developing a passion filled team that excels in execution, driving and improving retail event sales by innovating, educating and inspiring. Excellent talent acquisition and development of management staff handling retail events, ecommerce websites, team sales, and store sales. Driving force for company expansion and business partner satisfaction which has led to a proven track record of exceeding sales goals and expense reduction

Advised franchise store owners in multi-store environment on corporate policies and procedures, including inventory control, payroll expense, customer service, and marketing/advertising investment.Accomplishments:• Team Leader for South Central Region consisting of 15 – 20 stores with sales between $1-$10M:√ Analyzed business performance against marketplace using P&L documents and created action plans to maximize profitability, productivity and business growth; √ Spoke at national convention for store owners on inventory control;√ Authored company-wide competition analysis survey to determine reasons for Top 10% performing stores.• Created a Franchise Business Advisor training program by identifying best practices to ensure consistent execution of store opening standards:√ Opened 14 stores in 2 years from $125K to $350K opening inventory;√ Revised Grand Opening promotional campaign and helped develop a customer rebate program for implementation in 2005.• Managed corporate flagship store with over $325K in inventory and $1M in sales√ Coached staff and led development to achieve store and personal sales goals and margin development

Hired as merchandise director to support company’s high growth from start-up organization. Purchased entire merchandise line for Saltdogs’ Souvenir Shop by creating and designing product line and graphicsKey Contributions:• Tripled sales goal in inaugural season• Developed design and layout of shop• Inventoried and general accounting for merchandise department• Assisted in implementation of new intern program and integral in hiring and training of summer interns