Cathy Allison Pariser personal email
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Accomplished marketer with consistent record of shaping and implementing innovative business growth plans for pharmaceutical companies, startups and non profits. Solid experience in multi-channel marketing with use of social media and inbound marketing to engage online communities. Recognized as a connector and activator with a keen ability to identify customer trends and develop solutions that satisfy the interests of diverse stakeholders. Therapeutic expertise in immunology, infectious disease, virology, central nervous system, metabolic disorders, weight loss and antibiotics.
Cp4 Solutions,Llc
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Strategic Business ConsultantCp4 Solutions,Llc 2010 - PresentA comprehensive strategic planning process is essential for enduring business success. That’s why my consulting business focuses on helping my clients keep a pulse on their customers. I employ both traditional qualitative primary research coupled with social media listening to provide a deep understand of customer needs and perceptions. My market landscape reporting provides actionable information that allows clients to evaluate and refine their strategic positioning, segmentation and messaging in an increasingly competitive marketplace. My clients include biopharmaceutical companies, small businesses and nonprofits.
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Business Development / Board MemberThe Mavins Group Dec 2014 - Dec 2015Westfield, New JerseyProvide strategic guidance to The Mavins Group (TMG), a company dedicated to supporting caregiving families by putting the ‘happy’ into home transitions for older adults. Whether it is time to relocate, downsize or age-in-place, TMG has A+ rating credential by the National Association of Senior Move Managers. (NASMM.ORG) -
Marketing Director - Transplant, Immunology & Virology Cellcept, Zenapax And ValcyteRoche Pharmaceuticals 2002 - 2010Nutley,NjLed a highly successful cross-functional team that grew the U.S. portfolio to > $1 billion in sales. Oversaw the full spectrum of US marketing activities. Key interface to Medical Marketing, Regulatory, Market Research, Digital Marketing, Sales Training, Pricing & Contract Management, Managed Care, Account Management, PR, Public Policy. Global Team member responsible for launches, product development (including future indications) and commercial success. -
Brand Director, CellceptRoche Pharmaceuticals 2000 - 2002Led the strategic development and implementation for a new liver transplant indication including promotion, medical education, grant requests, market research, sales training and publication planning.
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Product Director, Cns Tasmar Parkinson'S DiseaseRoche Pharmaceuticals 1996 - 2000Directed pre-launch and launch strategy and tactics for Tasmar, the first compound in a new class for the treatment of Parkinson’s disease. Global team member responsible for lifecyle plan for neurology therapeutic area.
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Sales RepresentativeRoche Pharmaceuticals 1995 - 1996Managed a territory with one teaching and two community hospitals Sold hospital brands: Rocephin, Versed and Romazicon and primary care brands: Ticlid, EC Naprosyn, and Nasarel (Primary Care Physicians and Neurologists).
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New Product Planning & Development ManagerRoche Pharmaceuticals 1992 - 1995Devised strategic plans, quantitative and qualitative market research and business cases for a variety of development compounds in the central nervous system, metabolic, inflammation and autoimmune therapeutic areas.
Cathy Allison Pariser Skills
Cathy Allison Pariser Education Details
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Business
Frequently Asked Questions about Cathy Allison Pariser
What company does Cathy Allison Pariser work for?
Cathy Allison Pariser works for Cp4 Solutions,llc
What is Cathy Allison Pariser's role at the current company?
Cathy Allison Pariser's current role is Strategic Marketing Consultant.
What is Cathy Allison Pariser's email address?
Cathy Allison Pariser's email address is ca****@****ail.com
What schools did Cathy Allison Pariser attend?
Cathy Allison Pariser attended Rutgers University - Newark.
What are some of Cathy Allison Pariser's interests?
Cathy Allison Pariser has interest in Skiing, Economic Empowerment, Hiking, Tennis, Golf, Health.
What skills is Cathy Allison Pariser known for?
Cathy Allison Pariser has skills like Pharmaceutical Industry, Strategic Planning, Global Marketing, Strategic Alliances, Marketing Strategy, Positioning, Branding And Identity, Product Management, Marketing Communications, Social Media Marketing, Advertising, Website Development.
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