Cathy Andreasson
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Cathy Andreasson Email & Phone Number

People Experience | Employer Branding | Communications | HR at H&M Group
Location: Stockholm, Stockholm County, Sweden 12 work roles 4 schools
1 work email found @essity.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Work email c****@essity.com
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Current company
Role
People Experience | Employer Branding | Communications | HR
Location
Stockholm, Stockholm County, Sweden
Company size

Who is Cathy Andreasson? Overview

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Quick answer

Cathy Andreasson is listed as People Experience | Employer Branding | Communications | HR at H&M Group, a company with 64269 employees, based in Stockholm, Stockholm County, Sweden. AeroLeads shows a work email signal at essity.com and a matched LinkedIn profile for Cathy Andreasson.

Cathy Andreasson previously worked as Global Employer Branding Partner at H&M Group and Business Lead: Colleague Experience (temporary assignment) at H&M Group. Cathy Andreasson holds Masters Of Science In Administration, International Administration Administration from Central Michigan University.

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{first}.{last}@essity.com
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Profile bio

About Cathy Andreasson

As a driven, creative, and results-oriented employer branding and HR professional, I leverage extensive experience in Employer Branding, Talent Acquisition, Employee Experience, and Brand Communications to craft compelling, data-driven strategies that enhance people’s experiences and build trusted, engaging workplaces. I believe that in our connected, tech-enabled world, the quality of our interaction shapes satisfaction, loyalty, and ultimately, business success. I’m passionate about transforming employee experiences with a blend of strategic thinking, design, and cutting-edge technology.My Superpowers:Strategic Vision – I see the big picture and turn it into actionable plans, aligning brand and people strategies with business goals to create a cohesive experience across every touchpoint.People-Centric Culture – Building strong, engaged, and healthy workplace cultures is core to my approach, creating environments that attract and retain top talent.Impactful Communication – I understand the power of storytelling and technology to foster dialogue and drive connection, crafting messages that resonate and motivate.Relentless Drive – I thrive on creating, solving, and achieving, always pushing to innovate and improve people and brand experiences.Values & Passions: Honesty, transparency, creativity, and forward-thinking, along with a love for nature, traveling, and contributing to my community.Self-descriptor: Geeky ex-pat, wife, mom, gamer, theater lover, life-long learner, and adventurer extraordinaire with a little flair—no particular order.

Listed skills include Social Media, Team Leadership, Event Planning, Event Management, and 22 others.

Current workplace

Cathy Andreasson's current company

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H&M Group
H&M Group
People Experience | Employer Branding | Communications | HR
stockholm, stockholm, sweden
Website
Employees
64269
AeroLeads page
12 roles

Cathy Andreasson work experience

A career timeline built from the work history available for this profile.

Global Employer Branding Partner

Current

Stockholm, Stockholm County, Sweden

Lead strategic and operational initiatives to position H&M Group as a top global employer, focusing on a persona-based approach that spans the entire talent lifecycle, from attraction to retention. Collaborate with Talent Acquisition, HR, and Communications to craft compelling storytelling and relevant messaging that resonates with diverse talent pools.

Jul 2023 - Present

Business Lead: Colleague Experience (Temporary Assignment)

Stockholm, Stockholm County, Sweden

Led the first phase in transformation of H&M Group's internal communications and engagement as part of overall digital colleague experience, guiding the shift from a fragmented and disjointed digital landscape to a unified, interactive platform. Worked closely with senior stakeholders and subject matter experts to launch The Circle (intranet), enhancing.

Jun 2023 - Sep 2024

Employer Branding & Talent Acquisition Project Manager

Stockholm, Stockholm County, Sweden

As part of the newly established Talent Community of Expertise, led cross-functional projects to position H&M Group as a top employer globally within the fashion and lifestyle sector. Focused on managing talent acquisition and employer branding initiatives across the Group, helping drive the formation of the CoE and establishing new ways of working. Key.

May 2022 - Aug 2023

Sr. Employer Branding Specialist

Stockholm, Stockholm County, Sweden

Worked strategically and operationally with Talent Acquisition, Communications, and key stakeholders to position H&M Group as a leading employer in the tech industry globally. Led the update of the Tech EVP and improved click-to-apply metrics. Chaired a global tech conference, piloted a Candidate Relationship Management (CRM) system, and initiated employee.

Feb 2021 - Aug 2022

Co-Founder & Customer Success Manager

Remote

Co-founded and led customer success for TechFrontier, a start-up specializing in Metaverse solutions for global clients in both the public and private sectors. Drove customer engagement and satisfaction by guiding clients to achieve their goals and fully leverage our services. Developed and executed strategies for virtual offices, remote events, and.

Sep 2021 - Oct 2023

Senior Marketing Manager - Global Strategic Accounts

Stockholm, Sweden

Led B2B marketing, communications, and acted as an advisor for top global clients, focusing on employer branding, DEI, and thought leadership to elevate Universum’s brand presence and client engagement. Developed and implemented an Account-Based Marketing strategy that strengthened client relationships and satisfaction. This work included launching.

Oct 2019 - Apr 2020

Global Employee Experience Manager

Stockholm, Sweden

Oversaw global employer branding and experience, enhancing Essity’s appeal in key talent markets internally and externally. Developed and implemented the global employer brand, aligning messaging across diverse stakeholders and markets. Managed a team of EB professionals and a network of 30+ colleagues. Key achievements include launching the talent brand.

Jan 2018 - Oct 2019

Global Hr Specialist: Employee Experience And Talent Acquisition

Stockholm, Sweden

Specialized in global employer branding with a focus on social media, digital channels, and university engagement. Led employer branding aspects of the SCA to Essity rebrand, overseeing the overhaul of career sites, HR communication channels, and content. Developed and executed a new HR social media strategy, enhanced university relations to boost graduate.

Jan 2017 - Jan 2018

Global Hr Specialist: University And Employer Brand

Stockholm, Sweden

Focused on developing Essity’s global employer branding to attract target talent, with a special emphasis on social media and university engagement. Collaborated with Brand Communications and HR on talent communications and the rebranding of SCA to Essity, including updating brand elements, content, and communication channels. Contributed to employee.

Oct 2015 - Jan 2017

Marketing & Communications Consultant

Self Employed

Stockholm Sweden

Consulted in a variety digital marketing needs for small to mid-sized, multinational businesses. Areas of specialty: personal branding/thought leadership, social media audit and strategy, social media marketing, employee advocacy, guidelines/policy.

Jul 2014 - Nov 2015

Marketing | Communications Specialist

Stockholm, Sweden

Developed and managed marketing and communications for the company, as well as serving as a consultant in digital communications topics. Drove branding and marketing campaigns, including website development and event production, driving brand engagement and awareness.Scope: Nordic

Nov 2014 - Jul 2015

Marketing Specialist/ Social Media Strategist

Stockholm, Sweden

Developed promotional strategies for conferences and events, social media, and content development to increase brand visibility and engagement. Successfully managed partner relationships, including large global tech providers, to align marketing strategies.Scope: Sweden

May 2013 - Jun 2014
Team & coworkers

Colleagues at H&M Group

Other employees you can reach at hmgroup.com. View company contacts for 64269 employees →

4 education records

Cathy Andreasson education

Associate Of Arts (A.A.), Communication And Theater Studies, 3.89

Activities and Societies: Phi Theta Kappa (Chapter Vice President), Phi Theta Kappa (Regional Vice President), Student Congress, Campus.

FAQ

Frequently asked questions about Cathy Andreasson

Quick answers generated from the profile data available on this page.

What company does Cathy Andreasson work for?

Cathy Andreasson works for H&M Group.

What is Cathy Andreasson's role at H&M Group?

Cathy Andreasson is listed as People Experience | Employer Branding | Communications | HR at H&M Group.

What is Cathy Andreasson's email address?

AeroLeads has found 1 work email signal at @essity.com for Cathy Andreasson at H&M Group.

Where is Cathy Andreasson based?

Cathy Andreasson is based in Stockholm, Stockholm County, Sweden while working with H&M Group.

What companies has Cathy Andreasson worked for?

Cathy Andreasson has worked for H&M Group, Techfrontier, Universum, Essity, and Sca - Hygiene And Forest Products Company.

Who are Cathy Andreasson's colleagues at H&M Group?

Cathy Andreasson's colleagues at H&M Group include Mamun Hossain, Denisa Koci Marku, Isabelle Löwnertz, Aisyah Rafidah Shafa, and Md.Nafijul Islam Ratul.

How can I contact Cathy Andreasson?

You can use AeroLeads to view verified contact signals for Cathy Andreasson at H&M Group, including work email, phone, and LinkedIn data when available.

What schools did Cathy Andreasson attend?

Cathy Andreasson holds Masters Of Science In Administration, International Administration Administration from Central Michigan University.

What skills is Cathy Andreasson known for?

Cathy Andreasson is listed with skills including Social Media, Team Leadership, Event Planning, Event Management, Stage Management, Volunteer Management, Volunteer Recruiting, and Fundraising.

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