Cathy Andreasson Email & Phone Number

Stockholm, Stockholm County, Sweden

Lead strategic and operational initiatives to position H&M Group as a top global employer, focusing on a persona-based approach that spans the entire talent lifecycle, from attraction to retention. Collaborate with Talent Acquisition, HR, and Communications to craft compelling storytelling and relevant messaging that resonates with diverse talent pools, enhancing engagement and brand loyalty. Drive the development of content that communicates H&M Group’s culture and values, ensuring alignment with business objectives and positioning the company as an employer of choice in key markets.

Stockholm, Stockholm County, Sweden

Led the first phase in transformation of H&M Group's internal communications and engagement as part of overall digital colleague experience, guiding the shift from a fragmented and disjointed digital landscape to a unified, interactive platform. Worked closely with senior stakeholders and subject matter experts to launch The Circle (intranet), enhancing collaboration and communication across the organization. Oversaw interdependent projects, managed resources, and ensured alignment with strategic goals and budget, focusing on improving efficiency, productivity, and modernizing ways of working.

Stockholm, Stockholm County, Sweden

As part of the newly established Talent Community of Expertise, led cross-functional projects to position H&M Group as a top employer globally within the fashion and lifestyle sector. Focused on managing talent acquisition and employer branding initiatives across the Group, helping drive the formation of the CoE and establishing new ways of working. Key achievements include launching the H&M EVP & TVPs, career site development, Talent Acquisition principles, and conducting an analysis to optimize store recruitment processes, as well as lead EB approach to tech competence shifts.Scope: Global/Group-wide

Stockholm, Stockholm County, Sweden

Worked strategically and operationally with Talent Acquisition, Communications, and key stakeholders to position H&M Group as a leading employer in the tech industry globally. Led the update of the Tech EVP and improved click-to-apply metrics. Chaired a global tech conference, piloted a Candidate Relationship Management (CRM) system, and initiated employee advocacy efforts. Additionally, drove a Metaverse pilot to enhance collaboration and events within the tech space.Scope: Global

Remote

Co-founded and led customer success for TechFrontier, a start-up specializing in Metaverse solutions for global clients in both the public and private sectors. Drove customer engagement and satisfaction by guiding clients to achieve their goals and fully leverage our services. Developed and executed strategies for virtual offices, remote events, and immersive experiences on the Gather platform, bringing a virtual layer to the physical world for seamless work, collaboration, and social interaction.

Stockholm, Sweden

Led B2B marketing, communications, and acted as an advisor for top global clients, focusing on employer branding, DEI, and thought leadership to elevate Universum’s brand presence and client engagement. Developed and implemented an Account-Based Marketing strategy that strengthened client relationships and satisfaction. This work included launching initiatives like the Diversity & Inclusion Index and marketing World’s Most Attractive Employers ranking, boosting brand visibility among leading global employers. In this role Imanaged content, think tanks, events, and media relations, leveraging Universum’s insights and my expertise to position the company as a leader in employer branding, insights, DEI, and advisory services.Scope: This role works closely with both sales and marketing globally.

Stockholm, Sweden

Oversaw global employer branding and experience, enhancing Essity’s appeal in key talent markets internally and externally. Developed and implemented the global employer brand, aligning messaging across diverse stakeholders and markets. Managed a team of EB professionals and a network of 30+ colleagues. Key achievements include launching the talent brand for a new Group brand, updating and implementing the EVP globally, creating an employer branding framework, and launching the HR social media strategy. Also, established global reporting systems and KPI dashboards to drive engagement and visibility.Scope: global. 48,000 employees, operations in more than 60 countries.

Stockholm, Sweden

Specialized in global employer branding with a focus on social media, digital channels, and university engagement. Led employer branding aspects of the SCA to Essity rebrand, overseeing the overhaul of career sites, HR communication channels, and content. Developed and executed a new HR social media strategy, enhanced university relations to boost graduate program participation, and launched Employee Resource Groups (ERGs). Created global employer branding guidelines and contributed to the establishment of a global editorial board to ensure consistent messaging across markets.Projects: Company re-brand, new website development, HR SoMe Strategy, employer brand strategy, employee engagement projects, KPI dashboards, global materials update and roll-out, employee resource groups, university competition, network education.Scope: Global. 48,000 employees, operations in more than 60 countries.

Stockholm, Sweden

Focused on developing Essity’s global employer branding to attract target talent, with a special emphasis on social media and university engagement. Collaborated with Brand Communications and HR on talent communications and the rebranding of SCA to Essity, including updating brand elements, content, and communication channels. Contributed to employee engagement initiatives and the creation of new employer brand materials.This role involved education and alignment across geographies that grew from 5 to 12 focused geographies.Projects: global materials roll-out, university competition, social media guidelines, employer branding network education Scope: Global. 48,000 employees, operations in more than 60 countries.

Stockholm Sweden

Consulted in a variety digital marketing needs for small to mid-sized, multinational businesses. Areas of specialty: personal branding/thought leadership, social media audit and strategy, social media marketing, employee advocacy, guidelines/policy.

Stockholm, Sweden

Developed and managed marketing and communications for the company, as well as serving as a consultant in digital communications topics. Drove branding and marketing campaigns, including website development and event production, driving brand engagement and awareness.Scope: Nordic

Stockholm, Sweden

Developed promotional strategies for conferences and events, social media, and content development to increase brand visibility and engagement. Successfully managed partner relationships, including large global tech providers, to align marketing strategies.Scope: Sweden

Masters Of Science In Administration, International Administration Administration

Bachelor Of Science (B.S.), Integrated Leadership Studies, 3.98

Undergraduate Certificate, Journalism, Social Media, 4.0

Associate Of Arts (A.A.), Communication And Theater Studies, 3.89

Activities and Societies: Phi Theta Kappa (Chapter Vice President), Phi Theta Kappa (Regional Vice President), Student Congress, Campus.