Cathy Norton Email & Phone Number

San Jose, Ca, Us

Product manage software licensing.

San Jose, California, Us

Product Manager for Software Subscription Program and Product Structure. Managed NetApp’s Software Subscription plans including market analysis, financial reporting and business development. Collaborated with Global Support to improve offerings to achieve market synergy, clarity and simplicity. Ultimately worked with Product Operations and Global Support to transition this role to Global Support. Managed NetApp’s product release readiness process for all software, hardware and support products. Ownership of this process included working with Product Managers and internal business operations managers to ensure the process and new products and packaging met corporate goals relative to simplicity and sales velocity for quote, book, ship and invoice. Managed the approval process for all products going through this release process. Periodically revised the release process to maintain relevancy with new business models. Product Manager for software bundles. Managed and created new software bundles as the market and business goals dictated.

Palo Alto, Ca, Us

Successfully managed three independent service offerings including identification of market requirements, new product introduction process and lifecycle management. o Defined, developed and launched a new line of Data Erasure and Data Retention security services which significantly reduced Sun's data loss liability exposure.o Worked with legal, support, executive management and third party vendor to negotiate and drive approval of third party software licensing agreement.o Responsibility for developing and implementing service strategies covering educational, installation, maintenance and consulting services for storage array products for new product releases.o Collaborated with Finance to create initial product/program financial ROI analysis for executive management.o Responsibility for marketing promotion including content development for datasheets, web pages, press releases, podcasts, webinars and trade shows.o Developed content and delivered sales training to field sales and partners.o Responsibility for development, approval and implementation of pricing strategy.o Led global cross-functional teams to ensure operational, sales and support launch readinesso Developed and presented quarterly lifecycle service profitability reviews with executive management.

Xizhi District, New Taipei City, Tw

Managed a department of 6 people responsible for Customer Services Marketing, Third Party Maintenance and Extended Warranty Sales departments. o Managed all marketing aspects of the development of extended warranty purchase options and pricing for new products. o Management and negotiation of third party maintainer vendor contracts to deliver on-site support to server extended warranty contract base.o Managed customer escalations and special pricing concessions.o Managed customer service relationships with major accounts and OEM accounts including service contract negotiations and ensuring compliance with contract terms by all Customer Service divisions. Managed AcerCare extended warranty sales department consisting of 3 contract sales specialists responsible for approximately $2M revenue annually.

Developed worldwide service strategies for new product introductions. o Created service strategy, pricing, financial analysis and business plan for all new large storage products (tape, disc, printers). o Participated in and led cross functional business teams responsible for ensuring full program readiness at product release. o Managed the Services business team to ensure support readiness at product release. Support readiness consisted of support strategy, pricing, logistics, training, documentation and product maintainability responsibilities. o Analyzed service performance over the life of a product through formal end of life.

Psychology And Sociology

Cobol Programming

Extension, Software Licensing