Cathy Baxter Email & Phone Number

Washington DC-Baltimore Area

Washington DC-Baltimore Area

Greater Minneapolis-St. Paul Area

• Managed and developed streamlined processes of communication between complex Nat/Org & Distributor Region and OU partners to ensure high efficacy in selling against broader strategy both internally and externally.
• Established and maintained strong collaborative relationships across nine PSM desks and 25 NDR Field partners to effectively sell against and protect our distribution/RNS growth
• Developed cross-functional resources to align more closely with the OUs and eliminate churn in the New Item setup process—saved our team nearly 100 hours of work annually
• Analyzed and advised KAM/CALs on monthly, quarterly, and annual AVE through simplified estimation process that I developed and delivered which improved estimate accuracy
• Managed two direct reports, one FSA and one IA, and successfully onboarded a new IA after my first was promoted
• Participated in planning and executing MBC/MGO SDIC Quarterly Events

Greater Grand Rapids, Michigan Area

• Built trusting customer relationships with key market mover customer, Meijer, to drive GMI & Meijer growth through optimized distribution and retail visibility in Meals/Baking and Nat/Org businessesKey Accomplishments:
• Led creation of custom category reviews and sales stories designed to grow distribution and share of shelf by collaborating with cross-functional teams and leveraging multiple data sources
• Defended and grew Helpers distribution (net +0.3 Distribution Points) through strong category insights when faced with a buyer who did not believe in the brand and wanted to significantly cut assortment
• Partnered in the set room with the Mexican buyer to completely redesign the layout of the set, net +5.83 Distribution Points, building on prior BCL’s win of +3.13 Distribution Points
• Worked closely with five different buyers to fight to maintain and/or grow share of shelf, net +20 Distribution Points
• Active field participant in Region events, and field facilitator of “Balance Board” culture activities

Greater Philadelphia Area

• Led Nat/Org merchandising analysis and distribution conversations across customers in the EBCKey Accomplishments:
• Analyzed and developed new business strategy for Ahold, largest N/O Retailer in Eastern Region, resulting in a shift from TPR cycles to 1-Week merch events that grew N/O and optimized RNS
• Consistently sold in displays and gained distribution on each of my six weekly store calls through strong working relationships with all managers in my NRO stores
• Shaped my role as the first BMA on Nat/Org in the Region, in partnership with my Nat/Org Lead; after my role, continued serving as a resource to new BMAs to explain the intricacies of the Region and Nat/Org after the.
• Active participant in Region Culture events and served on the Community Action Council

Dublin

• Sigmar Recruitment, established in 2002, is a leading Irish recruitment services company comprised of 14 specialist divisions covering the entire recruitment process and managed service spectrum. Our specialist.
• Recruitment Process Design
• Competency & Assessment Modelling
• Application Tracking
• Resource Planning
• Dedicated Talent Acquisition

East Grand Rapids, MI

Work during school breaks. Started as a Hostess and Busser and moved to Food runner and then Expediter from there.

Master Of Business Administration - Mba

Activities and Societies: VP of Academics

Bachelor Of Arts (Ba), Political Science

Activities and Societies: Resident Assistant, Club LacrosseMinor in Constitutional Studies.

First Year

Activities and Societies: Varsity Women's Lacrosse DIIIAttended my Freshman year and then transferred to the University of Notre Dame. I.