Leading the strategic and value creating marketing function. Reporting to the Chief Sales Officer and dotted line to Rittal’s Head of Marketing in Germany. Expert collaboration with the executive team to develop and deliver marketing and communications strategies for the organization, including evaluating the current state of marketing and helping to evolve the function. I oversee a team of high performing marketing professionals responsible for digital marketing, product marketing, tradeshows & event marketing, campaigns, internal/external communications, and a high volume with high quality lead generation team.

Lead global marketing focused on innovation, effectiveness and strategy, rooted in product marketing, sales enablement and training & development.

ABB is a leading supplier of industrial robots and robot software, equipment and complete application solutions. Responsible for developing the local marketing communication strategy and maintaining the positive image of the Company, brand and value proposition in the mind of the customer. Work closely with sales to insure continuity across the world with message and value while maintaining a relevant and sound position in the local market. Lead a team focused on supporting sales and the robotics business in trade shows, events, campaign management, content and media management across global marketing and communications.

ABB Power Grids Grid Automation business unit - lead the collaboration with stakeholders in sales, marketing, and across the business and owned the marketing budget in the region. Worked closely with the NAM Sales leaders for PGGA, the BU Product Marketing Director, Product Marketing and Product Management. Conceives and develops innovative marketing activities, and closed loop marketing programs that drive the demand for our solutions and perceived leadership in our core industries. Lead and develop, execute and measure marketing programs, campaigns and demand generation activities, together with the digital, events and communications team, to bring in new qualified marketing leads as well as accelerate the existing funnel. Entrepreneurial, self-motivated, and ability to work in a highly collaborative and fast-paced environment.

Responsible for developing and executing all marketing strategies, programs, campaigns and lead generation activities within the Business Intelligence division of Informa, EquipmentWatch and Price Digests brands. Areas of emphasis include: Data cleanse and acquisition, customer advocacy and reference program, awards program with in-person event, advertising with 3rd party publications and websites, manage associations and participate in conferences, trade shows and exhibits and all marketing campaigns promoting existing products and new product initiatives. Partner with product marketing, digital marketing and sales to manage brand and messaging. EquipmentWatch helps thousands of professionals make better equipment decisions through best-in-class data, analyst insights and workflow tools. I am an organized Senior Marketing Manager passionate about driving business growth and elevating brand positioning as industry thought leaders, responsible for brand, content, digital and event marketing thriving in a fast-paced and data-driven team relentlessly focused on the customer experience.• Own end-to-end execution of event strategy, including smaller digital and in-person meetups leading to a groundbreaking, industry-first conference bringing together the smartest professionals in asset intelligence.• Support the creation and assure quality of analyst-created intelligence content, including management of editorial content calendar. • Identify and test new channels for intelligence content, including webinars and speaking engagements.• Drive conversions through execution of paid advertising strategy and partnered promotional campaigns.• Creation and coordination of marketing material production including media kits, case studies and other promotional content, with an intense appreciation for EquipmentWatch brand imagery and quality.• Support execution and measurement of customer evangelism initiatives.

Marketing Campaigns● Executed strategic marketing plans and generated pipeline coverage to support North and South America software goals, coordinating with a geographically disperse team with a budget of up to $1M.● Worked closely with senior management in product management, presales, sales and marketing to develop marketing strategies aligned with revenue goals and product releases, new functionality and promotions.● Collaborate with all divisions to establish target lists considering strategic accounts, positions and contacts. ● Created and implemented the Executive Advisory Board, driving over 20 customer members in the first year.● Conceptualized and executed integrated product campaigns and content creation across four verticals, generating over $80M in net new pipeline. Met bi-weekly with sales teams to deliver objectives and expectations of follow through, to ensure accurate and reflective reporting and metrics.Event & Tradeshow Management ● Planned, executed and reported on participation in industry tradeshows to include DistribuTECH 2013, 2014, 2015 & 2016, MinExpo 2012, Perumin 2013 & 2015, and ABB Automation and Power World. ● Project managed customer conference, collaborating across departmental senior leadership team of 8-12 responsible for the strategic agenda, program and engaging activities. Instrumental in layout and design of the solution showcase and product demonstrations. ● Developed and Lead partner sponsorship campaign that generated over $100K in revenue.● Planned, project manager and executed an industry summit targeting our Network Control and Energy Portfolio Management product groups, generating $22M in pipeline.

Market Development ● First point of contact for more than 30+ contacts/weekly handling new inquiries and prospects, listening to needs identify the correct Industry Solution Executive while ensuring that budget, authority, timeframe and needs are appropriate and worthwhile.● Lead generation – working on a Market Development team of two covering all of North America focused on expanding brand awareness and product offering by means of telemarketing, webcasts, tradeshows, events and inbound follow up. Centered on quality leads that are BANT qualified and passed to sales with a higher propensity to win. Generated $3m in pipeline. ● Catalyst in the organization generating high quality, freshly qualified leads, averaging 1000+ monthly from marketing campaigns, webcasts, events, tradeshows and inbound inquiries. ● Outbound initiatives to drive attendance for all events, focused on scheduling solution demonstrations, sales and executive meetings to reach as many as 25000 prospects and customers yearly.● Mastered a generalist focus on a portfolio of software products and offerings that spans over 60 different solutions covering a vast array of business needs and infrastructure support sold to asset intensive industries, targeting 50+ prospects a day.● Top-performing region providing the model for campaigns, events and market development globally.● Streamlined and defined the lead flow process, strengthening the relations with sales and marketing.

Currently leading the collaboration with stakeholders in sales, marketing and across the Power Grids Grid Automation business and owns the marketing budget in the region. Works closely with NAM HUB Sales leaders for PGGA, the BU Product Marketing Director, Product Marketing and Product Management. Responsible in conceiving and developing innovative marketing activities, and closed loop marketing programs that drive the demand for our solutions and perceived leadership in our core industries and competencies, utilities, mining, transportation, nuclear, communications industries, cloud, mobility, analytics and IT/OT. Lead and develop, execute and measure marketing programs, campaigns and demand generation activities, together with the digital, events and communications teams, to bring in new qualified marketing leads as well as accelerate the existing funnel. Entrepreneurial, self-motivated, and a strong ability to work in ABB's highly collaborative and fast-paced environment.