Cathy Marshall Email & Phone Number

Brisbane, Queensland, Australia

Lead the marketing function for Five Faces, providing consumer experience solutions for complex providers in health, education, government and more.Solutions include: ✅ Consumer Portals | Digital Front Door✅ Queue Management✅ Visitor Management✅ Smart Forms✅ Digital Signage, including digital directories, wayfinding, kiosks, digital drive-thru menus and moreOur proprietary technology, the DX5 Framework, underpins these solutions and makes them a configurable, cohesive set.

Brisbane, Australia

SERVICES✓ Marketing strategy & execution✓ Copywriting✓ Content marketing ✓ Lead generation✓ Digital marketingHOW I WORKI believe in research, whether that’s surveying your clients, reviewing your competitors, or mining your digital data. I also believe that marketing must tightly integrated with sales and always measurable. That B2B brands shouldn’t be dry and boring – they should look, feel and talk like real people. And that marketing content needs to engage, educate and convert. Buyers are aware, educated and cynical, and marketing needs to adapt.AM I RIGHT FOR YOU? It’s important to choose the person who’s right for your business. I’m right for you if:• You sell to other businesses. For 20 years, I’ve specialised in B2B marketing. If you’ve got a new laundry powder to launch, I’m not the person for you. But if you’ve got a complex product or service with a high price tag and long sales cycle, that’s right up my alley. I do work on some B2C brands – if there’s a fit with one of my other specialities, like industry experience. • You’re looking for specialist experience. You want someone who knows about one of these areas: o Product marketing, including sales and partner enablement.o High tech marketing – especially software and including startups.o Regional and global marketing. I’ve worked extensively throughout the Asia-Pacific region and also held two global marketing roles.o Integrating sales and marketing so they produce results.o Industry experience. Mine includes information technology, engineering and construction, mining, oil & gas, utilities & communications and government.• You want someone who can ‘do’ as well as talk. Or in marketing speak – execute as well as strategise. I’m all about action.• You want someone who’s easy to work with. Reliable. Professional. Honest. Transparent. Someone who won’t lead you up the garden path and will advise you what’s right for you, not them.

Brisbane, Australia

Zap is a B2B software company providing business intelligence software. When I joined, it was a little Aussie business with a lone Singaporean outreach. But the world beckoned, and we embarked on a period of aggressive international expansion, opening offices in North America, the UK, Europe, and South Africa.My job was to establish the marketing function and support this growth. With a team of four, I managed all aspects of marketing including branding, product marketing, demand generation, online marketing (including SEO and SEM), market intelligence, communications, events, investor relations, sales and marketing collateral, and social media.ACHIEVEMENTS• Rebranded the company and launched four websites. Achieved 100%+ web traffic increases each year.• Established programs for: demand generation; through-partner marketing; online marketing; customer relations. Achieved better lead generation results than any Microsoft partner on industry portals.• Established marketing systems and processes including a marketing automation system.• Launched Zap’s flagship product globally in 2010 using key events in North America and Europe.• Achieved multiple successful award submissions, including Microsoft’s global partner innovation award (2009), a national Australian Information Industry Award for export (2010), and Microsoft’s Australian partner of the year (2010).

Sydney, Australia

Intergraph is a global provider of engineering and geospatial software. Headquartered in the US, Intergraph is a B2B solutions provider for industries including government, utilities and communications, military, process, power and marine, transportation, and public safety.I managed marketing for the Asia Pacific region across the Security, Government & Infrastructure division from 2004-5, then my role was expanded to also cover the Process, Power & Marine division from 2005-6. I wasn't home much, with responsibility for Australia, New Zealand, Hong Kong, South East Asia, China, Taiwan, Korea and Japan.Achievements:With a team of three, I: • Rolled out Salesforce.com (CRM system) to all sales units in the region within three months, incorporating Japanese, Chinese (Simplified and Traditional) and Korean. Training staff with no English was a challenge!• Held eight successful user conferences held around the region in 2006 attracting 2000 customers.• Managed a complete content and rebranding overhaul for all Asia Pacific websites.• Developed marketing plans and budgets in conjunction with industry program managers, regional and country managers.• Directed the localisation and translation of industry marketing materials and programs, sales support tools, web presence and other marketing programs.

Sydney, Australia

IntelliWhere was a global startup within Intergraph, headquarted in Australia, with the brief to develop and market cutting-edge mobile resource management software. It was the days when phones looked like bricks and the thought of putting maps on them was revolutionary. But we launched our location-based services products with the passion and energy of a snappy startup within a corporate. The technology was taken up by emergency services and government clients, and was awarded an AIIA innovation award, before the division was absorbed back into the mother ship.

Sydney, Australia

Svedala was a global B2B company that manufactured mining and construction equipment. In Australia it had 350 staff in 11 locations. Svedala was taken over by Metso Minerals in 2001. I moved to Sydney as a young whippersnapper and threw myself into the world of mining and construction, which was a bit of an eye-opener after the Arts. Armed with steel-capped boots and regularly sent to Kalgoorlie and other exotic locations, it was my brief to develop an communication program in line with sales and corporate strategies. Unusually for the time, I worked very closely with the IT department, on initiatives like the corporate intranet. This really set the scene for my next leap into the IT industry itself, and I never looked back.

Brisbane, Australia

My first full-time job out of uni was in the heady world of The Arts. Getting people in the doors was my job, and I relied heavily on media relations to spread the word, backed up by some old-fashioned direct marketing and advertising. Highlights included working on an Asia-Pacific Triennial, and the first public gallery exhibition of Emily Kame Kngwarreye.

Brisbane, Australia

My tools were a fax machine and pager, and my trusty car to hand-deliver "copy on a floppy". I wrote annual reports, newsletters, brochures, and media kits for clients in the utilities, financial services, and training industries.