Cathy Dominguez Email and Phone Number
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CHIEF EXPERIENCE OFFICER | EXECUTIVE LEADER | DIGITAL TRANSFORMATION EXECUTIVECathy Dominguez, Nuvision’s Chief Experience Officer, brings 20+ years of leadership in financial services, specializing in customer experience, product strategy, and revenue growth. She oversees member-focused initiatives, manages omni-channel experiences, and leads the development of innovative products that drive Nuvision's growth. Cathy came to Nuvision in 2016 as Chief Risk Officer, with expertise built at Union Bank, Kinecta Federal Credit Union, and ResMAE Mortgage Corporation. She has played a key role in doubling the value of the credit union's asset base and has cultivated an organization-wide collaborative, member-centric culture.𝗖𝗮𝗿𝗲𝗲𝗿 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗮𝘁 𝗡𝘂𝘃𝗶𝘀𝗶𝗼𝗻:➜ REVENUE & MEMBER GROWTH: Supported scaling up of Nuvision’s asset base from $1.5B to $3B+ by driving member-focused initiatives and launching innovative products.➜ DIGITAL TRANSFORMATION: Spearheaded advancements in digital banking platforms, allowing members to manage finances across channels. Led Nuvision to rank in Instagram’s Top 11 list of credit unions.➜ TEAM LEADERSHIP & DEVELOPMENT: Managed and mentored a high-performing team of Senior VPs and VPs, fostering a collaborative culture that drives exceptional performance and member satisfaction.➜ MEMBER-CENTRIC STRATEGY: Guided the implementation of advanced analytics, marketing, product development, and member feedback systems, significantly enhancing service delivery and personalized banking experiences.𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝗶𝗲𝘀:➜ Member/Customer Experience ➜ Revenue & Member Growth ➜ Digital Transformation➜ Product Development ➜ Sales & Marketing Strategy ➜ Team Leadership & Development Cathy's career has been defined by her passion for helping others, whether it's members of Nuvision or the teams she leads. With a hands-on, curious approach, she is committed to Nuvision's mission of delivering personalized, member-first solutions and continuously improving the member experience. Connect with Cathy on LinkedIn or ✉ cathy.dominguez[at]nuvisioncu[dot]com
Nuvision Federal Credit Union
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Chief Experience Officer | C-Suite LeadershipNuvision Federal Credit Union Sep 2021 - PresentHuntington Beach, Ca, UsI steer all member-related products, services, and experiences at Nuvision Credit Union, driving revenue growth and operational excellence. My leadership spans multiple divisions, including investment services, small business solutions, marketing, and product development, with direct oversight of a nationwide team of 300+ professionals.STRATEGIC EXPERIENCE & REVENUE GROWTH HIGHLIGHTS➜ Led a diverse team across 30+ branches and five key U.S. markets (Arizona, Wyoming, Alaska, California, Washington), ensuring seamless member experiences across all touchpoints.➜ Oversaw critical online and mobile banking platforms, call centers, and live teller services, ensuring a unified member experience across digital and physical channels.➜ Supported Nuvision to rank as 11th top-rated credit union on Instagram. Increased member engagement through targeted social media and community partnerships that strengthened digital presence.➜ Grew asset base from $1.5B to $3B+ through member-centric initiatives, positioning the credit union for continued success.➜ Directed the development and execution of a member analytics program, using data-driven insights to enhance product offerings and drive personalized member solutions.➜ Spearheaded product innovation and revisions, including new product launches and fee schedule updates, optimizing revenue-generating channels for continued growth.➜ Led and developed a high-performing team of SVPs and VPs, fostering collaboration and delivering exceptional results in revenue generation and customer satisfaction.
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Chief Risk Officer | Executive Leadership | Operational Excellence | Regulatory ComplianceNuvision Federal Credit Union Sep 2016 - Jun 2021Huntington Beach, Ca, UsIn my first role at Nuvision, I directed risk management, payment, deposit services, and IT operations, ensuring robust internal controls that align with business objectives and strategic goals. I oversaw risk mitigation efforts across Southern California and Arizona while expanding Nuvision’s footprint into Alaska and Washington.KEY RISK MANAGEMENT & OPERATIONAL HIGHLIGHTS➜ Supervised the Denali merger with third-party support, expanding into Alaska and Washington, DC. Established a formal Enterprise PMO to streamline M&A.➜ Achieved a 69% YoY improvement in fraud loss mitigation through enhanced controls and advanced protocols. Refined the vendor management framework in collaboration with third-party partners, reducing operational risks significantly.➜ Bolstered organizational risk resilience by completing Business Impact Analysis (BIA) and Business Continuity Plans for all key business units, reinforcing operational stability. Enhanced transparency in branch audit processes by implementing a scorecard approach.➜ Developed a comprehensive data management analytics infrastructure for predictive modeling, supporting data-driven decision-making and proactive risk management.
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Managing Director, Client Experience ExecutiveUnion Bank Aug 2013 - Aug 2016San Francisco, Ca, UsResponsible for developing and executing enterprise-wide client and employee experience programs to increase engagement levels across the Retail Banking organization: • Established and deployed an omni-channel Client Experience Program across eight distinct touch-points: Branch Banking, Call Center, ATM, Online, Mobile, Private Banking, Investments and Mortgage.• Improved client engagement across consumer, small business and private banking customer segments within first year of program• First year results demonstrated client engagement drives key business performance metrics: increased D&I, share of wallet, cross-sell and customer retention • Executed a comprehensive employee experience program measuring engagement down to local level, identifying gaps and executing action plans that significantly increased employee engagement in first six months -
Svp, Member Service & MarketingKinecta Federal Credit Union Oct 2007 - Aug 2013Manhattan Beach, Ca, UsResponsibilities throughout tenure included oversight of the Marketing & Communications Division encompassing eCommerce Strategy, Digital Marketing, Social Media, Corporate Communications, Product Management, Research, Public Relations, Community Relations, Government Relations as well as oversight of Member Services Division including Retail Services (24 branch network), Member Contact Center, Retail and Risk Operations. • Directed the Member Service (Retail) Division , including scorecards to reward performance for member acquisition and retention, member satisfaction, retail loan volume, qualified investments and insurance referrals • Executed a capital restoration plan, resulting in a significant increase in capital ratio while achieving high levels of member satisfaction as well as transitioning deposits into it's investment subsidiary• Development of a comprehensive digital channel roadmap including online, mobile, and bill pay ; Oversaw successful conversion of online banking platform creating improved user interface and increased functionality • Successfully launched deposit products including odd-term and bump-up share certificates to manage interest expense – decreased funding cost of total deposit portfolio • Reduced marketing budget by restructuring marketing functions into research, client services and creative services teams and creating efficiencies throughout the organization (online queue system, automated, editable PDFs allowing frontline to personalize marketing materials)• Launched segmented marketing strategies to grow mass affluent, millennial, and underserved markets increasing the profitability of each segment• Served as Chair of Deposit Pricing Committee, and as a member of Loan Pricing Committee, ALCO, 401K Committee, Strategy Committee and Compliance Committee -
Svp, MarketingResmae Mortgage Corporation 2002 - 2007UsResponsible for marketing functions including competitive research, product development, pricing and product matrix, sales support, advertising, public relations, website content, trade shows, incentive programs, marketing collateral, and corporate communications.• Launched product/pricing matrix and sales support collateral within first two weeks of company’s existence resulting in immediate loan submissions by sales force• Led creative team in developing and launching the ResMAE brand and supporting print materials, corporate website and media strategy – from conception to execution – in 3 months• Initiated competitive product/pricing analysis in key markets to keep abreast of dynamic changes in industry• Chaired Product/Pricing Committee & Sales Advisory Committee to drive strategic initiatives• Managed product development team from concept/specs/implementation/testing/roll-out resulting in launching various ARMs, I/Os, 50/30, Alt A and other competitive product/guideline enhancements• Oversight of trade show /hospitality events generating over 10,000 broker leads, annually• Manage e-commerce functions for the company. Created portals providing brokers and internal Account Executives access to their pipeline
Cathy Dominguez Skills
Cathy Dominguez Education Details
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Pepperdine UniversityMba
Frequently Asked Questions about Cathy Dominguez
What company does Cathy Dominguez work for?
Cathy Dominguez works for Nuvision Federal Credit Union
What is Cathy Dominguez's role at the current company?
Cathy Dominguez's current role is Chief Experience Officer at Nuvision Credit Union | Digital & Omni-Channel Innovation Leader ➜ Delivering Member-Centric Solutions to Support Nuvision's Growth.
What is Cathy Dominguez's email address?
Cathy Dominguez's email address is cd****@****cta.org
What is Cathy Dominguez's direct phone number?
Cathy Dominguez's direct phone number is +131053*****
What schools did Cathy Dominguez attend?
Cathy Dominguez attended Pepperdine University.
What are some of Cathy Dominguez's interests?
Cathy Dominguez has interest in Diving And Skiing, Education, Non Profit Volunteering.
What skills is Cathy Dominguez known for?
Cathy Dominguez has skills like Marketing Strategy, Team Building, Mortgage Banking, Credit Unions, Corporate Communications, Strategic Planning, Public Relations, New Business Development, Banking, Social Media Marketing, Marketing, Risk Management.
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