Cathy Fell Email & Phone Number

Greater New York City Area

Infinite Reality (iR) is the gateway to the Metaverse and creator economy where creators and consumers engage live with digital content through interactive first-person social experiences. Infinite Reality’s mission is to support the creators, artists, innovators, and companies who will help build the Metaverse with the tools they need to do so and empower anyone with a phone or computer to create their own unique piece of the Metaverse.

Greater New York City Area

• Ability to provide immediate executive strategy, planning, and execution.• Past position titles include: Chief of Staff, HR Director, Chief Marketing Officer, VP Global Programs & Business Development.• Companies include: Traction Technology Partners, Kitchen Brains, LIFARS Cybersecurity, & HMG Strategy.• Duties spanned from developing strategy direction, roadmaps, dashboards, executive & company communications, creation of multi-channel marketing, inside sales, all aspects of human resources, development of strategic partnerships, IT research, and competitive positioning.

Greater Chicago Area

Design, plan, and execute best-in-class events. This includes all aspects of event planning from overall project management, reporting executive scorecards, contract negotiations with partners, event design, logistics, budget management, etc. Creativity is applied to create an experience, not just an event, housed within a year round ecosystem of engagement and education. Cultivating relationships across multiple partners is key to success. Numerous events are planned each year, including ASUG’s Annual Conference in conjunction with SAP’s SAPPHIRE NOW, which was attended by over 17,000 people in 2015.Drive overall programming, structure, and value for ASUG’s Executive Exchange, which is a C-level program geared to maximize SAP investments. Membership provides access and influence to key SAP executives. Knowledge sharing and real-world lessons learned are gained through peer interactions and with industry luminaries.

Greater Chicago Area

Americas’ SAP Users’ Group (ASUG) is a growing association of more than 140,000 individuals at over 3,700 companies. ASUG provides a networking forum for members to communicate mutual concerns to SAP, influence software development, exchange ideas and best practices, and establish future priorities. The Executive Exchange Program provides this opportunity specifically for C-level executives.

Greater New York City Area

• Thought leader strategist analyzing the IT landscape to define themes & topics relevant to the challenges facing IT executives today and tomorrow.• New business development by opening new markets, expanding the network, and creating new product offerings.• Top inside sales leader securing sponsor partners for events.• Salesforce CRM administration for prospecting and pipeline reporting.• Customer Relationship Manager in the IT executive network as well as with external partners.• Creative marketing specialist developing marketing and sales brochures to articulate HMG Strategy value proposition, differentiation, and point of view across different audiences for multi-channel marketing.• Revamped website focusing on usability, branding, messaging, and search engine optimization.• Technical and professional writer producing content from press releases to technical meeting summaries.• Negotiated and wrote contracts.• Defined business processes to improve quality, efficiency, customer satisfaction and results.

- Reengineered the Human Resources Global Website for usability, flexibility (to be able to handle constraints uniqueness for individual segments & sites), maintainability (owners control the content in their documents; over 500 loaded)- Conducted Global Team Member Surveys (2,100 employees in 7 different languages)- Developed a HR Competency Model, Career Guide, and Development/Certification Program- Planned and Executed Multi-Day Global HR Conferences- Communications Specialist

- Managed the Employee Benefits IT Portfolio, which included PeopleSoft Benefits Renewal, Analytics & Reporting Data Warehouse, Hourly and Salary Retiree Contributions applications, Essbase Financial Forecasting System, & HighRoads eRFQ application.- Gathered business requirements, wrote Statements of Work, secured funding, liaised between the business and IT, issue & risk management, and developed portfolio roadmap.

- Provided portfolio management and governance across 9 different brands with a $154.9 million IT budget- Lead cycle planning workshops (short-term goals and long-term strategy)- Planned extensive webcasts and workshops for emerging technology- Developed executive communications- Mentored employees and lead team building chats

- Managed staff of 22 providing infrastructure and support to 50,000 clients and 6,000 PDAs- End-to-end application development: select technology, develop funding model, package, test, deploy software, and provide training and reference material- Developed common support practices, and chaired collaborative forum to resolve problems across the enterprise

- Customized and packaged Microsoft Outlook, Internet Explorer, and Netscape browser for global implementation- Implementation team member at Ford for one of the first global instances of Microsoft Exchange.- Develop UNIX solution for Microsoft Exchange.- Managed software & issue log with Microsoft.- Launched one of the first global Public Key Infrastructure strategies, allowing users to encrypt and sign documents.