“High energy. A burst of sunshine. Highly professional, with a big personality. Brimming with optimism and 100% authentic. People-driven with a penchant for ‘real’ and deep interactions. Values-driven, curious and motivated by a sense of purpose. Wickedly talented with a big heart.”This is how others have described me – and this is the personal brand, character and identity I own, every day.As a personal branding expert, human resource executive, learning and development specialist, and relationship manager, I’ve had years of experience working with people and for global trusted brands. Over this time, I’ve honed my diverse skill set and found my passion in talent management, career development and transition, and personal reinvention. But as much as I loved my corporate career, my intense yearning to positively impact even more lives and organisations with powerful personal branding strategies, couldn’t be extinguished. And so, my true purpose was revealed.Co-founding the Personal Brand Project in 2022 was a dream come true. It has enabled me to do what I do best – help executives to transform their career trajectories, and organisations to unlock limitless potential and high-performance.Whether you’re an executive, small business or large corporate, I encourage you to explore the extraordinary impact that personal and corporate branding services can make to lives, careers, cultures, business outcomes and bottom-lines. To learn more visit https://personalbrandproject.com.au or drop me a line at cathy@personalbrandproject.com.au