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- Proven Senior Strategy and Growth/Innovation-focusedMarketer...'hands-on' line marketing executive at Johnson & Johnson, Citicorp, Avon...'visionary' consultant for blue-chip FMCG clients (including Pepperidge Farm, Playtex, Gillette, Kraft, Campbell Soup, Land O' Lakes, Merck Consumer Care, others); strong track record of delivering revenue/profit results- Exceptional development mentality and skills...a 'can get the right stuff done' attitude and capabilities (goal and priority setting); an 'Asset Creator'- Exceptional writer/presenter/facilitator- Strong people skills/chemistry/insight...comfortable with C-suite and dynamic, enthusiastic leader of multi-functional teams...can manage up/down/across- Perspective...built over many years on client and service side - Tenacious about delivering best outcome, a 'passion for excellence'- International experience (including Western Europe, Asia, Latin America, Canada, HQ's global marketing teams).My goal is provide new perspectives, new ideas and out-of-the box thinking and approaches; to teach and enable internal teams to adopt new planning processes; to stretch thinking about what growth and opportunity mean; to frame strategic options and facilitate planning/program development that meets objectives...this role can be very valuable to a number of constituencies: client companies as well as other consultancies, market research firms and other service providers, and/or as a board member for a small-to-medium size company. I look forward to hearing your ideas on how I might be able to help you.Specialties: Growth "Visioning" & Strategy PlanningInnovation & New Business/Product DevelopmentBrand Equity ExtensionCapability & Asset LeveragingStrategic Licensing/Partnership DevelopmentBest Practice Modeling & Implementation Positioning and Brand Value PropositionMarketing Due Diligence for Acquisitions
C. G. Thomas Associates Inc.
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PresidentC. G. Thomas Associates Inc. 1989 - PresentDevelop and deliver projects for blue chip clients such as Playtex, Pepperidge Farm, Kraft, Gillette, Land O' Lakes, IBM, and MasterCard as well as smaller entrepreneurial firms. Develop project proposals/work plan, hire/manage free-lance multi-functional consulting team, and supervise execution of project plan. Create new insights based on a unique synthesis of facts, perspicacity, and experienced judgments to deliver growth and innovation for clients. Subcontract services to other consulting firms: PK Associates LLC, The Cambridge Group, CSC/Weston Group, Marketing Corporation of America, New England Consulting, PricewaterhouseCoopers among others
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ConsultantKraft Foods Apr 2005 - Oct 2005Greater Chicago Area, Il, UsAssignment while at Thomas Associates. Worked with Cool Whip Brand Team to develop 3-5 year Strategic Growth Plan including new vision, positioning, and key initiatives. Recommended how best to address Private Label challenges. Managed and fielded two rounds of focus groups with OutsideIn Strategies, an independent moderator. -
Member, Board Of AdvisorsExperegy 2003 - 2005Provided counsel for this e-communications consulting firm's proprietary BrandArbiter analytical model -- a strategic and industry benchmarking assessment tool that helps clients better leverage their website and Internet marketing efforts.
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PrincipalBusiness Development Resources 2001 - 2005Partnered with innovation/marketing firm to help clients capitalize on new technologies and "toys in the attic" in conjunction with branded equities: identified new business solutions and product platforms, accessed and assessed proprietary technology solutions, and developed/recommended best option(s) for commercialization. Also, provided new thinking and strategic perspectives to augment potential of existing client opportunities. Worked with inventors to develop their ideas/product/patents via partnership development and licensing.
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Free LanceThe Cambridge Group 1992 - 2000Managed and delivered consulting projects, supervised consulting teams.
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Vp, Retail MarketingCiticorp Pos Information Services 1987 - 1989Expanded scope of technology-driven retail marketing program.
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Category Manager, DressingsGaines Foods, Inc. (Ex-General Foods Division) 1985 - 1987Managed $100MM Seven Seas Dressings business plus new product development for category. Managed 6 professionals. Company was a spin-off from General Foods (later Kraft).
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Senior Product ManagerAirwick Industries (Bought By Reckitt & Colman, Later Reckitt Benckiser) 1983 - 1985Managed the leading air freshener, Stick-Ups and earlier, Binaca Sprays & Drops, the leading portable breath freshener.
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Product ManagerJohnson & Johnson 1978 - 1983New Brunswick, Nj, UsBrand assignments included: New Products, Johnson's Baby Cornstarch, and Johnson's Baby Shampoo/Power/Oil -
Category CounselorAvon Products Inc. 1976 - 1978Worked in skincare and bath/fragrance categories
Cathy Thomas Skills
Cathy Thomas Education Details
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Columbia Business SchoolMarketing -
Colgate UniversityHistory
Frequently Asked Questions about Cathy Thomas
What company does Cathy Thomas work for?
Cathy Thomas works for C. G. Thomas Associates Inc.
What is Cathy Thomas's role at the current company?
Cathy Thomas's current role is Senior Strategy Growth & Innovation-focused Marketer.
What is Cathy Thomas's email address?
Cathy Thomas's email address is bg****@****aol.com
What is Cathy Thomas's direct phone number?
Cathy Thomas's direct phone number is +191453*****
What schools did Cathy Thomas attend?
Cathy Thomas attended Columbia Business School, Colgate University.
What skills is Cathy Thomas known for?
Cathy Thomas has skills like Leadership, Customer Insight, Consumer Products, Brand Management, Marketing Research, Integrated Marketing, Fmcg, Shopper Marketing, Positioning, Segmentation, Competitive Analysis, Marketing Management.
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