Cathy Hein Email & Phone Number

Harrisburg, Nc, Us

- Lead the overall strategy to drive the comms agenda across the organization to help Reece USA achieve its goals.- Serve as the strategic comms partner and advisor with Division and Support Center leaders for enhanced communications support.- Lead comms planning and strategy for special projects, including those that enhance the internal comms function.- Serve as advisor to the internal comms team.

Harrisburg, Nc

- Coordinate and implement communications, media relations, social media, marketing, and public education efforts to support Town initiatives, events, programs, and services.- Oversee Town brand, including visual identity and other aspects that shape the overall perception of the Town by key stakeholders. - Develops and maintains community partnerships to support Town Council goals.- Represents Town Manager’s office on boards, committees, and at regional and community events.- Manages external vendors including website design, graphics and printing, photography, and more.- Use of MailChimp and Workshop for communications to internal and external audiences.

Dallas, Texas, United States

- Lead the internal communications function and develop comms strategy in conjunction with company leadership.- Partner with Branch Managers, Support Center leaders, Senior Leadership Team and more on comms related initiatives.- Mange communications team, which offers a wide range of communications/content/collateral/video support for Reece USA's brands, including Fortiline Waterworks. - Oversee miscellaneous communications initiatives (graphic design, apparel, etc.)- Use of platforms like Poppulo and Workshop for internal communications

- 2014 President's Circle Award recipient- Public Relations: Maintain website, manage social media, create press releases, execute media relations - Advertising: Create/approve industry-related ads- Internal Communications: Edit quarterly company newsletter, edit monthly Fortiline Flash- Special Events: Manage special events including trade shows, branch training, yearly company Expo/Annual Meeting - Brand Awareness: Oversee promotional item ordering/budgets, create/distribute product literature and other marketing material, manage exterior branding needs

Concord, Nc

Charlotte, North Carolina Area

- Public relations account management for more than 400 McDonald’s locations and 100 owner/operator clients in North Carolina- Proactive media relations support, including press release writing for McDonald’s activities in North Carolina- On-call media relations support with McDonald’s for issues management- Create and oversee implementation of McDonald’s local social media strategy - McDonald’s local special events planning and oversight, including PR support for grand openings, press events, etc.- Community relations activities, including concepting and implementation of programs to share McDonald’s “good neighbor” messages locally- Oversight of internal McDonald’s communications pieces locally, including owner/operator and crew communication - Supervision of junior-level staff and interns

- managed communications and promotions activities for event-heavy motorsports facility; drive ticket sales and general awareness of tracks and dragway- significant media relations responsibilities including national (CNN, USA Today, national magazines) and local (all 5 Charlotte TV stations, WBT and other radio, Charlotte Observer, etc.) media pitching with significant placement success - social media strategy/updating for speedway; increased likes (Facebook) and followers (Twitter) by more than 110% over one year- press event planning and execution; involved in more than 40 press conferences over two years- hands-on web editing including original online content creation and oversight using a CMS- copywriting for ad editorial in speedway’s Charlotte Observer print ads- editor of biannual race souvenir program; solicit articles, edit and place in program- point person for press release writing in communications department with an average of 1-2 press releases written per week- collateral material creation including brochures, souvenir programs, etc.- Employee of the Month, August 2011

- served as mananger for the SPEED Channel Road Tour – a NASCAR trackside marketing activation - involved in a team launching social media strategy for SPEED Fanatics- supervised five Road Tour crew members during weekly at-track activation- interacted with internal and external audiences to communicate program successes/issues/etc. and recommend enhancements- analyzed marketing strategies for other on-site brands

- contract administrator for the U.S. Navy’s Nationwide Series miuti-million dollar sponsorship of the No. 88 Navy Chevrolet, owned by JR Motorsports- act as the liason between Navy and JR Motorsports to coordinate execution of contract elements including marketing materials (print ads, paint schemes, etc.), merchandising, trackside displays, ticket program- host Naval personnel, including VIP flag officers, at weekly races- coordinate driver appearances/special events with Navy- complete weekly media/status reports to C-E and Navy

- responsible for public/sponsor relations activities for the No. 27 Kleenex and No. 37 Yard-Man/Cub Cadet/USPS NASCAR Busch Series teams- supported MTD/Kimberly-Clark sponsorships through account management activities: hospitality ordering and set-up, garage tours, sponsor guest support, media, ticket distribution, trackside display support- served as PR liaison to team’s primary sponsors (Kimberly-Clark, MTD, USPS) - negotiated hospitality and ticket program for MTD, USPS- supported K-C’s consumer promotion activities via NASCAR sponsorship- worked with national sports and other media (ESPN, CNBC, etc.) to gain attention for sponsor/team/driver- coordinated driver appearance schedule- coordinated with creative teams (photographers, merchandise, decals, etc.)- served as webmaster for www.brewco.com- wrote and designed, as requested, materials for Brewco/K-C (i.e. media kit)

- served as primary communications professional for Arts & Sciences- developed strategic marketing communications plan in consultation with Dean- plan special events with Arts and Sciences event staff; develop related publicity materials and strategies- responsible for all A&S communications: annual report, Web site content, newsletters, event publicity pieces, Dean communications, etc.- collaborate with multiple university central teams to ensure A&S messages were reflected in university-wide communications- work with freelance photographers, designers, printers

- completed daily four-page internal employee newsletter, including writing, photos, layout, and approvals - worked with all levels/areas of the organization (upper management, marketing, racing, engineers, etc.) to collect info/write stories- supervised corporate communications intern- assisted in media relations activities: releases, conferences, media tours- fulfilled special project requests including annual report writing/photo shoots, large-scale media event planning/support, blimp launch communications, etc.

Mba, Marketing

Bs, Public Relations