Cathy Heslin Email & Phone Number

Portland, Oregon Metropolitan Area

Portland, Oregon Area

Web design, graphic design, content management and copywriting.

Portland, Oregon Area

As Program Director, I lead the process of creating great work that's custom tailored for the client's needs. I get to wear many hats and continually evolve my skills and experience creating content, writing, design, and establishing strategy, timelines and processes. I see my role as having one foot in the client's world and the other with the creative.

Portland, Oregon Area

Writing includes three essays published in anthologies, two magazine articles, and completed draft of a memoir. In addition, I author a blog with over 20,000 views and am a columnist for another blog. I have presented my writing at conferences and participated in panels. Please see below in Publications section for additional links.

Portland, Oregon

• Responsible for overall operations, budget, and marketing for the Hatfield School of Government, including website content, social media and communications.
• Managed a five million dollar budget, supervised staff and directed the operations within the university's complex infrastructure.
• Managed team of 4-6 people who handled overall operations for the School including recruitment, admissions, student inquiries, faculty and school operations and budget.
• Created and implemented the School's first marketing plan resulting in increased exposure and awareness for the School's programs. I initiated social media, targeting specific audience groups through diversified.
• Recruited by the Dean of the College for my marketing efforts at the school, I designed and wrote content for college-wide promotional materials including banners, program flyers and folders.

Portland, Oregon

Created department branding, logo and marketing materials. Designed student spaces. Tripled website traffic by managing & designing complete website overhaul. Initiated social media, garnering thousands of facebook followers and building a LinkedIn profile for alumni & community engagement. Instituted online application system, later adopted.

Portland, Oregon

As an independent freelancer I’ve set up websites, done illustrations and created design boards for various contracts. Some samples are shown below.

Nike World Headquarters - Beaverton, OR

Managed workflow of 15 design teams, including designers in Oregon, Europe & Asia, numerous freelancers and contractors, overseeing approximately 1,000 graphics a quarter, 25 projects a week. Created content sharing & process tools to work with global counterparts that were then adopted throughout Nike apparel.Chosen to lead this group due to proven.

First person at Nike to be hired for this new position overseeing entire global design operations in apparel. Directed staff of 3 Production Art Managers and team of 20 production artists across Global Brand Apparel organization. Managed design operations for apparel, graphics and illustration. Implemented new global design process across all regions which.

Managed production art team. Managed the creations of all visual tools throught the design process. Supervision of up to 8 production artists in addition to freelance. Responsible for hiring, reviews, evaluations and corrective action.Relocated to Oregon by Nike to manage Men's Production Art team. I was one of the First Production Art Managers and the.

Relocated to NYC by Nike as Senior Production Artist for Men's SDS team. Designed all internal presentation tools throughout design process. Designed textile prints. Illustrated SDS line for catalog. Created schematics for prints and apparel. Wrote all copy for internal presentation materials including consumer marketing information, design inspiration and.

Sent to Europe for Global Men's Tennis Design meetings and worked in EMEA for 6 weeks to prepare for design review with new European designer. Created all presentation materials including inspiration boards, line-art & merchandising pages. Illustrated men's global tennis line. Regular travel to Europe to work with the Nike Designers.Designed textile prints.

Created all presentation materials for Men's Tennis design season including inspiration boards, line art, and merchandising assortments. Scanned and digitized designer sketches.

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Master’S Degree, Professional & Technical Writing

Activities and Societies: Society for Technical Communication

Master Of Business Administration (M.B.A.), Marketing & Communications

Activities and Societies: Beta Gamma Sigma Honor Society

Ba, English Major

Activities and Societies: 56 Place - Peer Counseling ServicesDean's List, Semester Abroad, Philosophy & Psychology Minors.

Master Of Science - Ms, Professional, Technical, Business, And Scientific Writing

Master Of Science - Ms, Professional, Technical, Business, And Scientific Writing

Master Of Business Administration - Mba, Marketing/Marketing Management, General