Cathy Hyde Email & Phone Number

Hi I’m Cathy, Head of Agency for We Optimise (formerly White Label RM), a specialist recruitment marketing agency. We help leading brands reach out and recruit the best people. This is achieved by talent attraction, employer brand awareness and by creating media strategies connecting brands to the right audiences. We work across Retail, Online retail, Care Sector, Logistics, Manufacturing, Law, Hospitality, FinanceTechnology, Recruitment Consultancy Agencies, Professional Services, Travel & Tourism, Engineering and Banking.We’re known for helping brands like Amazon, Liberty Global, RPC, and Audley Travel. Examples of our work with Amazon:Having spent the last 7 years working with Amazon to support their phenomenal growth in the home delivery driver sector.Amazon Flex -1.8m applications generated-474,000 delivery partners hired-58.1% of all applications resulted in a successful hireAmazon.SG-193,000 applications generated over 2 years-100% of sedan delivery driver target achieved-29% reduction in the cost per application year on yearDuring 2024, our expertise has seen three award entries with one finalist positions in The FIRM Awards, and two short-listed entries for the Recruiter Awards and In-house Recruitment Awards with the results being announced later in the year.Why brands use us:- Prove the value of talent attraction strategies - ROI- Use recruitment marketing budgets more effectively- Create the right campaign to recruit talent groups- Raise awareness of organisations as employers; clients use us when they’re not very well known in their sector- Help clients keeping up with volume hiring or talent pooling- We have success in generating applications in hard to recruit locationsWe’re always happy to speak with HR and recruitment professionals, if you’d like to find out more about how we work please drop me a message.

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  Nottingham Trent University

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