Cathy Klein Email and Phone Number

Responsible for both upstream (market and customer research, project definition, product launch) and downstream marketing (promotions, pricing, advertising, sales and customer communications as well as training) for the orthopedic product line• Lead category strategy for cost assessment, estimated production capabilities and economic value of products line for ROI analysis• Collaborate with both internal and external stakeholders to delight customers and address unmet needs to grow $55 million product line• Monitored market trends, competitor performance and analyzed gaps to develop promotional strategies, assess new product opportunities and manage product portfolio• Spearheaded collaborative efforts across business units to ensure support for core business objectives

Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with customers in the financial, medical and manufacturing sectors• Consulted with clients on business issues and developed innovative, high-impact proposals• Directed marketing plans for clients, proactively servicing needs, maintaining satisfaction and consistently achieving profit goals.• Developed content and media distribution strategy to build followers and engagement

Responsible for the strategy and management of the infection control product line across three health care segments (medical, dental & animal health) in North America and EMEA representing over $60 million in revenue• Led market research, development and commercialization of new products, including end of life plan for existing line• Created and managed marketing, pricing and promotion plans to internal teammates, sales force, and dealer network leading to 5 consecutive years of product line growth• Lead strategic marketing and commercial opportunity assessment (“Make vs. Buy”) analysis for new categories• Initiated solution-based messaging that changed the way customers learn and engage with products

Product development and management of both print directories and interactive media products. Manage strategic partnerships with digital product and service companies. Develop sales and product training, collateral, and promotional programs.

Responsible for product management of online media products. Analyze online media trends and identified product enhancement and pricing strategies. New product P & L forecast. SME for Sales and Training personnel and provided overall product support. Identified product sales collateral and content needs. Develops Internet pricing strategy based on analysis of industry models and value proposition.

Responsible for existing core product line and new product development in Print Yellow Pages. Development of business cases for new expansion markets and new print directories driving over $4.5M in revenue growth. Develop sales and product training, collateral and promotional programs.

Managed field marketing activities including sales canvas planning, results analysis, promotions along with product and pricing initiatives. Drove client based from $13M to over $80 in 5 years.

Account Manager for over 20 national accounts with over $14.5 million in sales. Exceeded sales objectives 3 years in a row, 140%, 245% & 147%. Managed and developed a team of 12 employees.