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Cathy Johnson is a senior marketing and communications leader with over 25 years of experience in marketing, events, public relations, and broadcasting. She has spent the last 20 years establishing and growing marketing and communication departments for firms in the risk management, security, and investigations space. Prior to this, Cathy was in radio, first as a creative services director and then as a news director and on-air personality.
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Vice ChairWomen In SecurityWashington, Dc, Us -
Vp, Business DevelopmentYes& BeaconWashington, Dc, Us -
Chief Growth OfficerBeacon Digital Marketing Oct 2023 - PresentBeacon, New York, UsBeacon Digital is a marketing agency building the future of business. Growth-mode companies in fintech, cyber security, regtech, healthtech, edtech, and B2B SaaS trust Beacon to deliver measurable results through integrated digital campaigns, website design and development, multimedia content production, marketing technology, and creative branding. We operate as an extension of your team from our home-offices across the U.S., and on occasion, our HQ in the scenic Hudson Valley. Inbound | ABM | Content | Paid Search + Social | SEO | Analytics | Video | Podcasts | Web Design & Dev | HubSpot Pros -
Chief Marketing OfficerTdi May 2022 - Sep 2023Washington, D.C., Us -
Managing Director, MarketingTdi Mar 2018 - May 2022Washington, D.C., UsHead of marketing, responsible for creating and implementing a strategic marketing and communication program across TDI's businesses.TDI is a strategic advisory and risk intelligence firm that helps multinational organizations more effectively manage commercial, regulatory, and reputational risk. We deliver a decisive information advantage to our clients through advisory services, due diligence and investigations, and a best-in-class analytics suite that dramatically increases efficiency and provides critical insights. Founded in 1999, TDI’s unique blend of commercial, intelligence, and technology experience allows us to understand and evaluate people, assets, and transactions within their broader political and commercial context. -
Senior Director, MarketingStroz Friedberg, An Aon Company Aug 2015 - Oct 2017New York, Ny, UsStroz Friedberg, an Aon company, is a specialized risk management firm built to help clients solve the complex challenges prevalent in today’s digital, connected, and regulated business world. A global leader in the fields of cybersecurity, with leading experts in digital forensics, incident response, and security science; investigation; eDiscovery; and due diligence, Stroz Friedberg works to maximize the health of an organization, ensuring its longevity, protection, and resilience.Global marketing lead for two business units: eDiscovery and Due Diligence from 2015-2017. Digital Marketing Leader for the firm as of January 2017, working with all practices including Cyber Resilience. Responsible for budgeting, planning, and execution in a matrix environment. Activities include content marketing, digital advertising, email marketing, and event management. Introduced the following new channels to the company: webinars via GoToWebinar, LinkedIn Sponsored Updates, marketing automation via HubSpot (implementation team member), and campaign management and metrics via Salesforce. -
Director, Global Marketing & CommunicationsKroll Dec 2013 - Aug 2015New York, Ny, UsWorked with business unit leadership and regional marketing teams to develop strategy and drive program execution for the Compliance practice at Kroll. Responsible for brand development and awareness, thought leadership program development, public relations, lead generation, event identification and management as well as content development for collateral, websites and direct marketing campaigns. -
Emea Marketing DirectorControl Risks Feb 2010 - Oct 2012London, GbOverall responsibility for the marketing and communications program in the Europe, Middle East and Africa regions; led the creation and implementation of a focused, proactive marketing strategy aligned with global and regional priorities; supported senior management with marketing and communications plans and initiatives designed to promote the objectives of each department and practice area; worked with heads of business development to ensure alignment of lead generating activities with sales strategy; developed, positioned and protected the Control Risks brand through targeted marketing and public relations initiatives; managed the coordination of activities with our joint venture and strategic alliance partner; concentrated on high-level events, memberships, webcasting, marketing collateral, market research, strategy, budgeting, planning, department metrics and internal/external communications; led a team of marketing managers in London, Berlin and Dubai -
Director, Marketing North AmericaControl Risks Apr 2002 - Feb 2010London, GbPromoted through to progressively senior positions within the marketing function ending with three years as North America Marketing Director; responsible for running events, media and public relations and managing a team of marketers; developed the regional marketing plan for Control Risks and contributed to the rapid growth of the region through strategic marketing initiatives; raised the company’s brand profile through targeted press and media campaigns; worked on the initial launch phases of marketing with our joint venture and strategic alliance partner; managed the marketing and coordination of paid training courses including the flagship “Kidnap and Extortion Incident Management Workshops.” -
News DirectorCox Radio Tampa Bay, 107.3 The Bay Oct 1999 - Sep 2001Atlanta, Georgia, UsProvided news, weather and traffic updates for the morning show; co-hosted entertainment and music segments; produced and hosted a weekly public affairs program; reported traffic on two additional stations for the group during morning drive; held a solo weekend air shift during peak hours; introduced live musical acts at local concert venues; represented the station at public appearances. -
Creative Services DirectorSmooth Jazz 103.1 Wloq Jun 1995 - Oct 1999Last position held: Creative Services Director. Was responsible for ensuring the delivery of all station advertising to air; wrote, voiced and produced local commercials and station imaging; delegated production responsibilities to air staff; assisted with sales efforts by creating commercials on speculation (spec spots); hosted regular Saturday morning and Sunday afternoon programs; produced and hosted a weekly public affairs program.
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Program/Promotions AssistantPress Broadcasting, Wb18 Wkcf Tv Feb 1996 - Sep 1997Last position held: Program/Promotions Assistant. Assisted the program director and the promotions director with station events, imaging and the promotional traffic log.
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Production InternNationwide Communications, Mix 105.1, Womx Radio Jan 1995 - May 1995Tasked by the production director to assist with writing, digital editing, tagging national commercials and dubbing from tape; assisted with radio station promotional events.
Cathy Johnson Skills
Cathy Johnson Education Details
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Harvard Business School Executive EducationLeading Professional Services Firms -
Georgetown University School Of Continuing StudiesMaster Of Professional Studies In Integrated Marketing Communications -
Georgetown University School Of Continuing StudiesDigital Marketing -
University Of Central FloridaRadio/Television Communications
Frequently Asked Questions about Cathy Johnson
What company does Cathy Johnson work for?
Cathy Johnson works for Women In Security
What is Cathy Johnson's role at the current company?
Cathy Johnson's current role is Vice Chair.
What is Cathy Johnson's email address?
Cathy Johnson's email address is ca****@****aol.com
What is Cathy Johnson's direct phone number?
Cathy Johnson's direct phone number is +170378*****
What schools did Cathy Johnson attend?
Cathy Johnson attended Harvard Business School Executive Education, Georgetown University School Of Continuing Studies, Georgetown University School Of Continuing Studies, University Of Central Florida.
What skills is Cathy Johnson known for?
Cathy Johnson has skills like Public Relations, Marketing Strategy, Strategy, Management, Marketing, Leadership, Marketing Communications, Event Management, Strategic Planning, Digital Marketing, Social Media, Marketing Management.
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