OPERATIONS:Leadership on Agency Operations team that oversees all process evaluations, updates, and optimizations. - Agency lead on project management software, Airtable, across all offices and departments. - - Responsible for developing, maintaining, and training on original processes. - - Responsible for database management and integrity, including data mapping as employees and clients are on-boarded / off-boarded.Key leader of the Pinnacle / RealWorld /… Show more OPERATIONS:Leadership on Agency Operations team that oversees all process evaluations, updates, and optimizations. - Agency lead on project management software, Airtable, across all offices and departments. - - Responsible for developing, maintaining, and training on original processes. - - Responsible for database management and integrity, including data mapping as employees and clients are on-boarded / off-boarded.Key leader of the Pinnacle / RealWorld / Baker Street merger & acquisition. - Department lead in an agency task force merging three companies together, streamlined cross department communications, built and provided actionable intelligence dashboards for upper management to provide clarity of KPI’s and other performance metrics - Removed non-essential workflows and redundant datastores to provide an agency wide single source of truth across all departments.Integral team member in internal agency committees: Airtable Rangers, Post-Merger Integration Team (Core), Advantage Task Force, Media Process Task Force, UTM Task Force, Culture Committee, Garden Club Leader, Leadership Conference.MANAGEMENT:Team Manager with 8 direct reports (across three offices / remote). - Developed the support team structure (AC/SAC/AAE), ground up, starting with one employee. - Responsible for the growth of the support team by promoting from within, totaling 13 employees. - Personal employee retention rate of 84% over 4 years, using proven methods in extreme ownership. Show less

Managed Acura and Honda dealer association business for 14 markets, totaling over $6MM media investment annually. - Consistently monitored and adjusted monthly, quarterly, and yearly advertising budgets for each market, aligning with the Honda and Acura Zone partners for up-to-date factory information and compliance with factory regulations. - Spearheaded client discussions on strategic planning for both a mass brand and the luxury segment. - Managed a flow of… Show more Managed Acura and Honda dealer association business for 14 markets, totaling over $6MM media investment annually. - Consistently monitored and adjusted monthly, quarterly, and yearly advertising budgets for each market, aligning with the Honda and Acura Zone partners for up-to-date factory information and compliance with factory regulations. - Spearheaded client discussions on strategic planning for both a mass brand and the luxury segment. - Managed a flow of consistent communication between the dealer groups, the regional sales team, and other vendors for both Acura and Honda.Developed strategic media plans involving a 360 push/pull approach focused on achieving the best possible reach, frequency, and targeting - where appropriate for each market. - Worked with digital strategists to analyze campaign results and optimize/adjust parameters as needed, to achieve the highest ROI possible.Developed and executed high-profile experiential marketing opportunities and promotional events. Ex: Ascend Amphitheater (Nashville); Vanderbilt University; ArtPrize (Grand Rapids); Coats for Kids. Show less