• Responsible for engaging and establishing business partnerships with industry leading travel and hospitality service providers• Acts as a lead liaison for ICON’s key clients in the travel industry• Develops long term portfolio category strategies directly linked to ICON’s functional objectives for air, hotel, cruise, events, and merchandising• Provides high-level guidance to ICON’s certified full-service travel agency, company store, and hotel and event management practice to measure and assess their performance vs. negotiated KPIs and industry benchmarks• Responsible for the delivery of revenue and profit across ICON’s travel and hospitality partnerships and investments• Creates a shared vision by embedding and integrating the role of strategic sourcing into various part of ICON’s travel and hospitality business

• Responsible for introducing a new cruise brand to the North American travel trade and establish new travel agency sales and consortia relationships • Develop and execute sales and marketing strategies in conjunction with travel agencies across 26 US states and 5 Canadian provinces• Maintain a high level of product knowledge and understanding of the cruise and travel industry, as well as competitors’ strengths and weaknesses• Regularly leverage and manage technology and social media platforms to provide robust training and present the brand to the largest audience possible• Participate in and evaluate ROI of trade shows and consumer events to maximize exposure within budgetary parameters• Coordinate and oversee marketing initiatives executed by travel partners• Effectively manage a territory sales and cooperative marketing budget

• Responsible for planning, organizing and directing sales programs for 14 Business Development Managers (BDMs) and Inside Sales Representatives (ISRs) to attain sales and revenue goals• Develop, analyze and implement sales strategy and appropriate actions to increase sales penetration into potential markets • Directly accountable for revenue production from over 22,000 Eastern Division accounts across all Holland America Line and Seabourn product groups• Grew sales to over $500M in revenue in 25 states and 7 provinces in 2019• Lead the division efforts to formulate and execute both strategic and tactical sales initiatives in collaboration with Revenue Management, Marketing Communications, Trade Engagement and other departments• Collaborate with National Accounts to develop and implement account-specific programs that foster the company’s preferred status and revenue goals• Provide brand visibility at high-profile industry events, including detailed sales and brand presentations

• Responsible for planning, organizing and directing sales programs for 14 Business Development Managers (BDMs) and Inside Sales Representatives (ISRs) to attain sales and revenue goals• Develop, analyze and implement sales strategy and appropriate actions to increase sales penetration into potential markets • Directly accountable for revenue production from over 22,000 Eastern Division accounts across all Holland America Line and Seabourn product groups• Grew sales to over $500M in revenue in 25 states and 7 provinces in 2019• Lead the division efforts to formulate and execute both strategic and tactical sales initiatives in collaboration with Revenue Management, Marketing Communications, Trade Engagement and other departments• Collaborate with National Accounts to develop and implement account-specific programs that foster the company’s preferred status and revenue goals• Provide brand visibility at high-profile industry events, including detailed sales and brand presentations

• Created, developed and implemented new travel agent educational programs and generated new and ongoing revenue streams via vendor partnership plans• Developed and implemented partnership plans containing both training and marketing elements for travel, destination and ancillary partners; performed sales functions to generate new and increase existing revenue streams via partnership plans• Sold sponsorships and partner participation (speaking engagements, training sessions, networking opportunities, trade shows, etc.) at all events to drive additional incremental revenue to the company• Met and exceeded sales/revenue goals on an annual basis, and continuously sought new opportunities to generate ongoing incremental revenue for the company• Created, developed and maintained relationships with new and existing travel suppliers, destination and ancillary partners on an ongoing basis• Oversaw and managed the Events Department, as well as all aspects of new franchise training orientation operations, preparation, set-up and break-down; including coordination with hotels, conventions centers, buses/transportation, meals, ship inspections/cruise lines, confirm travel partner participation, A/V companies, internet requirements, ordering supplies, coordination of presentations and content, workbooks/manuals and materials• Conducted presentations and trained new franchisees and existing agents on a range of different travel and Cruise Planners-related topics• Oversaw the organization and implementation of all regional and international events, “boot camps,” meetings, forums, FAM trips, trade shows, elite summits, symposiums, conferences and conventions for up to 800 attendees, which included site inspections, location/venue selection, event contract negotiation, scheduling and coordinating of events, securing sponsorships and developing and maintaining a budget per event

• Responsible for increasing overall revenue for shore side merchants• Oversaw and provided direction and support to Account Managers, Graphic Designers, Creative Project Manager, Shipboard Port Lecturers, and Assistant Account Manager within the Port Revenue Programs Department• Worked directly with merchant and international brand partners to ensure revenue targets and promotional needs were met on a consistent basis• Provided support to all cruise lines who participated in PPI's shopping program• Involved in maintaining all aspects of shipboard personnel, schedules, policy and procedure for the Recommended Shore Side Shopping Program• Recruited, managed and trained over 60 Port Lecturers across 14 different cruise lines• Directed and trained shipboard Port Lecturers, including planning/coordinating and participating in training conferences, briefing staff on shipboard protocol, and explaining the employee manual• Maintained, updated, and implemented the Onboard PPI Representative Employee Manual and Employment Contracts

• Trained and supervised shore excursions staff members• Maintained operation of the Shore Excursions Office and upkeep of office equipment, as well as organized staff schedules• Oversaw all shore excursion sales to passengers onboard• Achieved revenue objectives as per established goals and targets• Handled and responded to customer complaints and suggestions• Achieved passenger quality standards and ratings consistent with company goals, and recommended methods to improve the quality of the program• Conducted site inspections to ensure quality control from local tour operators• Conducted live Shore Excursion Presentations to be televised throughout each voyage outlining various tour opportunities for the passengers in respective ports of the ship's itinerary• Maintained close relationships with local tour operators and arranged tour times and meeting places for large groups of participants• Oversaw the dispatch of tours from ship to pier• Created detailed Planning Forms describing all tours available for that itinerary and extensive Voyage Reports indicating sales and revenue figures, as well as specific outlines of each day's events pertaining to sales and services• Provided an accurate account of passenger participation for each tour, including the authorization of payment to local tour operators

• Extensive customer relations and guest services• Coordinated various entertainment and informative activities• Assisted professional entertainment cast with nightly stage shows• Performed a supplemental job of teaching English as a second language to Indonesian crew members• Performed as a relief Club HAL (teenage/children's program) Counselor• Trained and substituted as a Social Hostess and Assistant Cruise Director