Cathy Ginn Email & Phone Number

California, United States

United States

• Led cross-functional teams to deliver new item launches across 3 different brands, including both private label & branded items
• Identified project risks and develop alternative solutions to drive seamless project outcomes
• Maintained commercial accountability across all cross functional team
• Drove KPI’S to achieve strategic objectives and goals
• Ensured effective communication across key stakeholders
• Improved product marketability by identifying and capitalizing on market opportunities, and new product development with the product team

• Developed strategies and supervised all aspects of medical & brick & mortar trade-show programs including: registrations, booth design, promotional items, material handling, shipping, installation, dismantle and.
• Managed a $1MM trade-show budget
• Led a team of 6 trades-show ambassadors with the responsibility of scheduling and executing over 90 trade-shows annually
• Worked with cross functional teams including: sales, marketing, operations, finance and creative to develop, present, implement and evaluate company plans to meet profit goals and company objectives
• Approved all press material content including: press releases, media kits, and e-blasts
• Set strategy for print and TV campaigns

Greater New York City Area

• Developed promotional strategies for retail accounts to help grow the business
• Developed new product ideas and worked with vendors to execute and bring products to market
• Managed budget and P&L for the Exceon business
• Negotiated supply contracts for products and promotional items
• Managed retail accounts which included developing growth strategies by account
• Identified new channels and opportunities for sales growth

Wayne, NJ

• Managed global assortment plans for 2 seasons
• Conducted product Execution from start to finish of a product’s lifecycle on the largest brand (Imaginarium - $124M Global) and largest brand team (Learning World, along with Totally Me and Animal Planet Brands)
• Collaborated with Design and packaging teams to deliver assortment plan goals established by Merchandising and Brand Management
• Managed the commercialization of all new products from start to end
• Partnered with Merchandising with final product recommendations and costing requirements to fulfill assortment plans
• Assisted in developing a range of potential and marketable products to support Merchant and Brand

Wayne, NJ

• Led the process improvement project
• Project Managed supporting a team focused on supporting Global “R” Us Brands
• Owner of the Product Lifecycle Management tool, which included on-going maintenance and enhancement of the system along with end-user training to ensure excellence
• Led the operational oversight of the NJ and Hong Kong Line Reviews
• Supported the China sourcing office during the first year PLM startup process by facilitating training classes and extensive trouble shooting to help ensure understanding of Toys “R” Us policies and process
• Increased PLM utilization that helped all Toys & Seasonal Brands presence within the PLM tool with over 3,000 items on record for the last two seasons

Pleasanton, CA

• Managed a variety of product lines with a focus on developing a deep understanding of consumer behavior that helped drive brand strategy and marketing execution (Milk, Cream and Creamer – largest category producing.
• Managed consumer segmentation, analysis / research, strategic planning and media strategy
• Produced selling reports and analyzed to identify best and slow sellers (Sku Rationalization)
• Focused and delivered consumer-centric brand strategies that resonated with consumers and further differentiate Safeway from its competitors
• Applied the 4 P’s (product, price, promotion and placement) to ensure full growth potential of line or products
• Identified key items within category to meet and exceed sales and margin plans

Pleasanton, CA

• Partnered with Category Management team to drive sales with increased display activities
• Duties included project management, analysis of historical consumption, distribution solutions and minimization of inventory levels
• Developed item sales plans to achieve sales, margin and inventory plans
• Managed and maintained internal relationships with cross-function partners and external relationships with vendors