Cathy Ginn Email & Phone Number

California, United States

United States

• Led cross-functional teams to deliver new item launches across 3 different brands, including both private label & branded items• Identified project risks and develop alternative solutions to drive seamless project outcomes• Maintained commercial accountability across all cross functional team• Drove KPI’S to achieve strategic objectives and goals• Ensured effective communication across key stakeholders• Improved product marketability by identifying and capitalizing on market opportunities, and new product development with the product team• Coordinated logistics with internal teams to ensure business needs are met and assets are delivered timely• Fostered collaborative relationships with internal partners to stay informed and abreast of new initiatives and business processes• Identified and documented project and technical challenges and provided resolution(s)• Established processes and tools to efficiently analyze overall effectiveness• Facilitated project postmortems and documents findings

• Developed strategies and supervised all aspects of medical & brick & mortar trade-show programs including: registrations, booth design, promotional items, material handling, shipping, installation, dismantle and electrical services• Managed a $1MM trade-show budget• Led a team of 6 trades-show ambassadors with the responsibility of scheduling and executing over 90 trade-shows annually• Worked with cross functional teams including: sales, marketing, operations, finance and creative to develop, present, implement and evaluate company plans to meet profit goals and company objectives• Approved all press material content including: press releases, media kits, and e-blasts• Set strategy for print and TV campaigns• Worked with media buying agencies to ensure TRPs, frequencies and impressions hit target goals and objectives• Partnered with Digital media agencies to ensure marketing objectives are aligned

Greater New York City Area

• Developed promotional strategies for retail accounts to help grow the business• Developed new product ideas and worked with vendors to execute and bring products to market • Managed budget and P&L for the Exceon business • Negotiated supply contracts for products and promotional items • Managed retail accounts which included developing growth strategies by account • Identified new channels and opportunities for sales growth • Managed the creation of all assets, including web banners, trade show collateral, and buying guides• Worked closely with warehouse operations to execute programs and ensure item availability • Managed inventory and forecast sales estimates by sku • Managed and developed marketing and sales coordinator • Obtained market research and customer feedback that helped develop new products and improvements to the current product line

Wayne, Nj

• Managed global assortment plans for 2 seasons• Conducted product Execution from start to finish of a product’s lifecycle on the largest brand (Imaginarium - $124M Global) and largest brand team (Learning World, along with Totally Me and Animal Planet Brands)• Collaborated with Design and packaging teams to deliver assortment plan goals established by Merchandising and Brand Management• Managed the commercialization of all new products from start to end• Partnered with Merchandising with final product recommendations and costing requirements to fulfill assortment plans• Assisted in developing a range of potential and marketable products to support Merchant and Brand • Partnered with Planning & Allocation teams to maintain on order tracking and followed up on PO reports• Managed objectives from a global perspective; countries include: US, Canada, UK, France, Spain, Central Europe, Japan, and Australia and across all formats (stores, online, franchises and other) • Thorough knowledge of consumer demand to ensure customer satisfaction goals are met while achieving company strategy, sales, and profitability goals are attained

Wayne, Nj

• Led the process improvement project• Project Managed supporting a team focused on supporting Global “R” Us Brands• Owner of the Product Lifecycle Management tool, which included on-going maintenance and enhancement of the system along with end-user training to ensure excellence • Led the operational oversight of the NJ and Hong Kong Line Reviews• Supported the China sourcing office during the first year PLM startup process by facilitating training classes and extensive trouble shooting to help ensure understanding of Toys “R” Us policies and process • Increased PLM utilization that helped all Toys & Seasonal Brands presence within the PLM tool with over 3,000 items on record for the last two seasons• Managed several projects through completion to enhance the PLM tool to include new QA workflows and an improved end-user experience• Conducted over 50 training sessions during the first year to ensure the Global “R” Us Brands team and partners were completely familiar with the PLM system, Global Vendor Setup, New Hire Training, and miscellaneous sessions to meet the needs of the business• Enhanced the communication processes for Global Vendor Setup and PLM by creating custom SharePoint pages allowing teams to receive and share up-to-date information and funnel questions to the correct parties

Pleasanton, Ca

• Managed a variety of product lines with a focus on developing a deep understanding of consumer behavior that helped drive brand strategy and marketing execution (Milk, Cream and Creamer – largest category producing $900M annually)• Managed consumer segmentation, analysis / research, strategic planning and media strategy• Produced selling reports and analyzed to identify best and slow sellers (Sku Rationalization)• Focused and delivered consumer-centric brand strategies that resonated with consumers and further differentiate Safeway from its competitors• Applied the 4 P’s (product, price, promotion and placement) to ensure full growth potential of line or products• Identified key items within category to meet and exceed sales and margin plans• Partnered with Planning & Allocation to maintain on order tracking and followed up on PO tracking• Managed schematic resets to ensure tangible plan-o-grams are in-line with optimal sales• Negotiated with vendor(s) on product availability, distribution timeline, and costs

Pleasanton, Ca

• Partnered with Category Management team to drive sales with increased display activities• Duties included project management, analysis of historical consumption, distribution solutions and minimization of inventory levels • Developed item sales plans to achieve sales, margin and inventory plans• Managed and maintained internal relationships with cross-function partners and external relationships with vendors