Cathy Ma Email & Phone Number

New York, Ny, Us

Mclean, Va, Us

North Bethesda, Md, Us

New York, Us

- Through research, partnerships, and advocacy, our goal is to power up North American manufacturing to foster innovation and career opportunities for all.- To further cement Thomasnet.com® as the industry's leading resources for industrial buyers and suppliers.- To drive revenue growth so we can invest in the right talents and initiatives.

New York, Us

- Doubled Thomasnet.com® actively engaged users, established our platform as the leading resource for procurement professionals, engineers, and MROs.- Developed research powered by Thomas Industrial Data to democratize real-time supply chain intelligence for business leaders, non-profits, and policy-makers to adapt to a fast-changing landscape.- Co-founded the Thomas COVID-19 Response System, designed to mobilize North American manufacturers to speed up the production and distribution of PPE and critical supplies. The system was used by 2 million industry professionals and facilitated over 7,000 PPE sourcing requests during the pandemic.

Worldwide, Oo

Founded in response to the COVID-19 pandemic, Helpful Engineering is an international community of 20k volunteers who build open-source technologies to help solve global social impact problems (from global health crises, supplier-chain distruptions to other critical challenges such as climate change and housing crisis).

Hamburg, De

Our team is a passionate and data-driven unit that focuses on the identification, engagement and retention of target audiences. We are a strategic business function that unites product, content, marketing, data, and revenue goals. We pride ourselves on creating continuous cycles of measurable learning within brands, as well as disseminating best practices across the wider Bauer organisation in a speedy and efficient manner.

Hamburg, De

• Managed a team of 40+ editorial and audience staff to drive continuous audience and profit growth for business, as a result, significantly improved profitability of our business• Developed new taxonomies, content strategies and workflows that delivered significant audience growth (over an average of 100%+ YoY monthly sessions per brand) and improved profitability across a portfolio of over 40 websites, e.g. empireonline.com, graziadaily.co.uk and motherandbaby.co.uk.• Awarded Audience Development Team of the Year by the Association of Online Publishers

London, Gb

Delivered audience development strategies and best practices that integrate social, search, product development, analytics and marketing over fashion, cars, movies and many other lifestyle products.- Doubled food & drink channel's traffic in 3 months- Redesigned content and taxonomical strategies for core lifestyles brands (e.g. Fashion, Film, Culture, Gardening & Interior)

New York, Us

• Introduced the use of digital metrics in assessing global brand values• Interfaced directly with clients to develop and implement digital pitches and projects• Strategized with the Chief Marketing Officer and his team in the effective use of digital marketing

New York, Ny, Us

• Analyzed behaviorial data for use by Moody’s Global Marketing team to improve customer retention with Moody’s Product Lines

Gb

Helping out startups in Europe with a really good group of people.

London, Gb

- Delivered social strategies to enhance IPC's brand presence - over 1,370% increase in social followers (from 300k to 4 million) that yielded measurable impacts on our online reach, app downloads and magazine subscription conversion.- Delivered engaging user experience (e.g. the 'MyRecipe' App on www.goodtoknow.co.uk that integrated with Facebook Open Graph and SalesForce's CRM to provide business with unique insights to customers' social and behavioural patterns).- Managed and led our Analytics division to provide business with actionable social insights by developing our in-house social optimisation system that allowed social stories to be tracked and integrated into our analytics platforms. This system provided IPC with realtime insights in optimising content on the fly for creative campaigns and audience development.- Developed partnership and commercial opportunities, established direct working relationships with Social Media partners such as Facebook, Twitter and Google to enable IPC to release new features and co-create with the industry leaders.- Promoted best practices and policies via internal social media forum and a social media mailing list that featured over 200 internal staff that yield actionable advice and measurable business frameworks for social.

London, Gb

Identified opportunities to better engage with IPC's consumers by creating synergy among marketing, advertising and editorial teams with a strong emphasis on social media technologies.IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.

London, Gb

• Developed and executed influencer engagement programmes to increase brand awareness • Assessed and selected a social listening tool for influencer marketing

Sunnyvale, Ca, Us

• Implemented key social features for Yahoo! media products (i.e. user commenting plugin and live sports match cast) that resulted in Average Page Views per session doubling from 4 to 8 • Delivered extensive technical and usability research on community and reputation management

Sunnyvale, Ca, Us

- Developed engagement strategies for Europe's media products, highlighted Eurosport as the key product to drive revenue and user base- Worked with stakeholders to identify product features that improved engagement for Eurosport (e.g. commenting feature that yield over 1million comments in less than a year's time and doubled user engagement) - Advised Yahoo! Answers (8 millions monthly users worldwide) in creating a self-sustained community portal to increase open user support and minimise customer care cost - Supported Social Policy team on cascading and documenting best practices and training programme to minimise legal and social risks - Cascaded key social media industrial updates to EU marketing team- Created and led 100-members Groups advisory panel to gather live users insights

Hong Kong, Pokfulam, Hk

Analyzed the economic and social implications of Wikipedia and online collaborative production; was awarded Wikipedia Scholarship and presented findings at Harvard University. It was 108 fahrenheit that week but got to present the same day as Lawrence Lessig and Yochai Benkler, definitely one of the best days in my life.

New York, Ny, Us

Worked with various journalists at Wall Street Journal Asia to cover tech and culture news in Hong Kong and Greater China. Gathered insights, identified news leads, and provided spontaneous translation (Mandarin/Cantonese/English) during interviews.

Compiled and retrieved information concerning the substance abuse status in Hong Kong. Laid the background work for the establishment of a universal screening protocol to enable collaboration among non-profit rehabilitation facilities in Hong Kong.

Ma, Cultural And Creative Industries

Mphil, Sociology And New Media

Ba, Social Sciences (Psychology And Sociology)