Cathy Ma Email & Phone Number

New York, NY, US

Mclean, VA, US

North Bethesda, MD, US

New York, US

- Through research, partnerships, and advocacy, our goal is to power up North American manufacturing to foster innovation and career opportunities for all.- To further cement Thomasnet.com® as the industry's leading resources for industrial buyers and suppliers.- To drive revenue growth so we can invest in the right talents and initiatives.

New York, US

- Doubled Thomasnet.com® actively engaged users, established our platform as the leading resource for procurement professionals, engineers, and MROs.- Developed research powered by Thomas Industrial Data to democratize real-time supply chain intelligence for business leaders, non-profits, and policy-makers to adapt to a fast-changing landscape.- Co-founded.

Worldwide, OO

Founded in response to the COVID-19 pandemic, Helpful Engineering is an international community of 20k volunteers who build open-source technologies to help solve global social impact problems (from global health crises, supplier-chain distruptions to other critical challenges such as climate change and housing crisis).

Hamburg, DE

Our team is a passionate and data-driven unit that focuses on the identification, engagement and retention of target audiences. We are a strategic business function that unites product, content, marketing, data, and revenue goals. We pride ourselves on creating continuous cycles of measurable learning within brands, as well as disseminating best practices.

Hamburg, DE

• Managed a team of 40+ editorial and audience staff to drive continuous audience and profit growth for business, as a result, significantly improved profitability of our business
• Developed new taxonomies, content strategies and workflows that delivered significant audience growth (over an average of 100%+ YoY monthly sessions per brand) and improved profitability across a portfolio of over 40.
• Awarded Audience Development Team of the Year by the Association of Online Publishers

London, GB

Delivered audience development strategies and best practices that integrate social, search, product development, analytics and marketing over fashion, cars, movies and many other lifestyle products.- Doubled food & drink channel's traffic in 3 months- Redesigned content and taxonomical strategies for core lifestyles brands (e.g. Fashion, Film, Culture.

New York, US

• Introduced the use of digital metrics in assessing global brand values
• Interfaced directly with clients to develop and implement digital pitches and projects
• Strategized with the Chief Marketing Officer and his team in the effective use of digital marketing

New York, NY, US

• Analyzed behaviorial data for use by Moody’s Global Marketing team to improve customer retention with Moody’s Product Lines

GB

Helping out startups in Europe with a really good group of people.

London, GB

- Delivered social strategies to enhance IPC's brand presence - over 1,370% increase in social followers (from 300k to 4 million) that yielded measurable impacts on our online reach, app downloads and magazine subscription conversion.- Delivered engaging user experience (e.g. the 'MyRecipe' App on www.goodtoknow.co.uk that integrated with Facebook Open.

London, GB

Identified opportunities to better engage with IPC's consumers by creating synergy among marketing, advertising and editorial teams with a strong emphasis on social media technologies.IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our.

London, GB

• Developed and executed influencer engagement programmes to increase brand awareness
• Assessed and selected a social listening tool for influencer marketing

Sunnyvale, CA, US

• Implemented key social features for Yahoo! media products (i.e. user commenting plugin and live sports match cast) that resulted in Average Page Views per session doubling from 4 to 8
• Delivered extensive technical and usability research on community and reputation management

Sunnyvale, CA, US

- Developed engagement strategies for Europe's media products, highlighted Eurosport as the key product to drive revenue and user base- Worked with stakeholders to identify product features that improved engagement for Eurosport (e.g. commenting feature that yield over 1million comments in less than a year's time and doubled user engagement) - Advised.

Hong Kong, Pokfulam, HK

Analyzed the economic and social implications of Wikipedia and online collaborative production; was awarded Wikipedia Scholarship and presented findings at Harvard University. It was 108 fahrenheit that week but got to present the same day as Lawrence Lessig and Yochai Benkler, definitely one of the best days in my life.

New York, NY, US

Worked with various journalists at Wall Street Journal Asia to cover tech and culture news in Hong Kong and Greater China. Gathered insights, identified news leads, and provided spontaneous translation (Mandarin/Cantonese/English) during interviews.

Compiled and retrieved information concerning the substance abuse status in Hong Kong. Laid the background work for the establishment of a universal screening protocol to enable collaboration among non-profit rehabilitation facilities in Hong Kong.

Ma, Cultural And Creative Industries

Mphil, Sociology And New Media

Ba, Social Sciences (Psychology And Sociology)