Cathy Mcbeth Email & Phone Number

Seattle, Washington, Us

I work closely with Pike Street’s investments to implement commercial strategies and infrastructure to accelerate growth within the portfolio. Pike Street invests in middle-market businesses serving the industrial technology, specialty manufacturing, distribution & logistics, and business services sectors. I help our management teams refine their go-to-market strategies, implement scalable commercial processes, and attract the right talent to reach their objectives.

Redmond, Washington, Us

Oversaw the global marketing strategy of Radiant, the leading provider of photometric imaging systems for light and color measurement. Directed internal marketing team and supervised the implementation of marketing programs to deliver qualified sales leads and promote brand awareness. Areas of focus included content development, event marketing, website optimization, PR, and internal communications. As a member of the company’s Leadership Team, I contributed to the overall direction and planning of the organization.

Redmond, Washington, Us

Developed and implemented marketing programs and infrastructure to transform organization into a global leader. Successfully oversaw a company rebrand that incorporated a name change, internal communications strategy, external marketing campaign, and website launch. This was followed closely by the acquisition of the company by Konica Minolta. Other accomplishments include the development of customer-centric marketing campaigns to support corporate objectives and the extension of these programs to the Chinese market. Established a successful quarterly webinar program, automated lead nurture process, and corporate trade show strategy.

Hoffman Estates, Il, Us

Responsible for global marketing communication strategy and execution for manufacturer of barcode and machine vision technologies. Led multinational team to further corporate initiatives through relevant marketing campaigns, lead nurturing programs, and content development. Key activities included the creation, delivery, and localization of customer success stories, articles, web content, videos, and white papers; management and promotion of events including tradeshows, customer seminars and webinars; and the development of processes to ensure positive customer experience and establish ROI on marketing initiatives.

Hoffman Estates, Il, Us

Developed marketing campaigns to influence target buyer personas in the packaging, electronics, and life sciences industries. Established customer success story program and produced content to support worldwide marketing initiatives.

Mukilteo, Washington, Us

Oversaw all MarCom functions for the company, including print and online advertising, website maintenance, production of collateral materials and a bi-weekly online newsletter.

Mukilteo, Washington, Us

Developed corporate positioning strategies and managed marketing communications activities, including print and web advertising, company website, trade shows, collateral materials, bi-weekly e-newsletter and direct marketing campaigns. Wrote press releases and technical articles for industry publications.