Cathy Mccullough Email & Phone Number

Scottsdale, Arizona, United States

Phoenix, Arizona Area

North Star Trending is an independent marketing and consulting company; specializing in strategic business development, converging industry trends, and actionable customer engagement strategies to drive market share, loyalty and profit.

Phoenix, Arizona Area

Report directly to the President with accountability for all regional marketing and strategic sales initiatives to achieve short and long term business and revenue objectives. Including a brand rationalization project of a $25M regional brand. Strong aptitude for providing creative, innovative, enthusiastic and forward-thinking leadership in a team.

Greater Chicago Area

Leadership responsibility for the sales and profit growth of a $48M product and service division of the National Restaurant Association. Led team to deliver a 14% CAGR by acquiring new accounts, revenue diversification & managing sustainable sales/margin. Including development of a marketing campaign that delivered over $10M in new business growth.

Phoenix, Arizona Area

Led marketing communications including branding, public relations, advertising, development of white papers, trade shows, seminars and events collateral materials. Managed website design and developed content either directly or on an outsourced basis. Initiated ongoing discussions with senior management team to review qualitative and quantitative data to.

Toledo, Ohio Area

Leadership responsibility for the sales and profit growth of a $70M Division of Owens Corning. Team generated a 22% average sales growth by managing sales channel conflicts, utilizing value selling to gain new accounts and ensuring our customers grow and prosper. Successfully managed 11 direct reports by promoting teamwork, providing necessary training and.

Greater Chicago Area

Managed the sales volume and profit growth of a $235M Division of Sara Lee. Directed an organization of 200 employees including 8 direct reports. Responsible for management and coordination of all functional departments including; Sales, Marketing, Finance, Human Resources, Equipment Service and Warehouse/Distribution. Improved ROI by 10% as a result of.