Cathy Mcgovern Email & Phone Number

• Lead marketing & fundraising campaigns to raise awareness and funding for the Foundation. • Responsible for the messaging, concept design, and copywriting of communication materials: direct mail, email, newsletters, collateral and press releases. Photograph events and programs for marketing materials. Created organization’s style guide.• Developed social media plan. Design, implement and analyze effectiveness of content.• Identify and write applications for grant funding.• Build and maintain relationships with media contacts.• Regularly engage with the Board of Directors and present results at quarterly meetings.

• Developed marketing strategies, messaging & look/feel for Broadband & Video creative• Partnered with research team to test consumer-facing messaging & mass media creative• Produced integrated mass media campaigns inclusive of awareness television, directresponse television (DRTV), online awareness, digital, social, radio & print creative• Spearheaded mass media campaign development from briefing stage through production.Responsibilities included concept selection, script review & approvals, music & talentselection, shoot supervision, review & approvals of creative cuts, & performance analysis• Drove ~300K calls & ~60K clicks yearly from champion DRTV creative• Successfully launched AT&T GigaPower (Fiber) Advertising in 14 markets. Support includedawareness TV ads, DJ chatter, digital/social, print, van wraps, & local support• Led the creation of a unique look/feel for AT&T GigaPower (Fiber) Advertising to include twoillustrative text fonts; supporting art embellishments, photography & a style guide• Managed financial commitments & actuals against $3MM annual budget

• Developed multifaceted marketing campaigns to increase brand awareness & generate leads. Campaigns delivered $1.8MM+ in new revenue & a campaign R:E of up to $222:$1• Increased customer renewals with targeted direct mail & email campaigns. Drove an R:E of $8.61:$1 in renewed revenue in 2009• Recommended & managed participation in industry conferences & trade shows to foster relationships with prospects in target verticals• Established company-wide Google PPC campaign, increasing results by 243% year over year• Researched & implemented emerging online tools & best practices such as social media, web automation & landing page optimization• Managed outside vendors including graphic designers, trade show exhibit manufacturer & direct mail houses• Utilized Salesforce.com, Hoovers.com, Google analytics for research & campaign analysis

• Established overall contact strategy for Small Business DSL promotions including quarterly direct mail campaigns, monthly email deployments & supporting sales materials. Direct mail program reached 123% of objective, which was a 77% increase year over year• Set strategic direction for the overall Small Business Online Mass Media program. Program achieved a CTR of 0.26%, which was 311% of objective & a 225% increase year over year• Launched business-class DSL & DSL applications advertising• Led all reporting for Small Business Division which included a weekly analysis of response rates, R:E & units sold from advertising initiatives• Managed Small Business Advertising budget to 1% of $25MM allocation• Supervised team of four Advertising Manager contractors• Partnered with Advertising, Direct Marketing, Interactive, & Media agencies in the creation, distribution/placement & analysis of direct marketing materials• Board member of the BellSouth Marketing Association• Honored with the Pinnacle award, the company's highest award for achievement & excellence

• Spearheaded comprehensive advertising campaigns for product introductions & brand awareness for financial service processing (PFPC) & insurance Clients (Coventry First)• Coordinated with Clients & creative team to produce high-quality print ads, collateral, Web sites, email, sales support materials, press releases, newsletters, & magazine articles

• Co-managed advertising vehicles for three departments: Kitchens & Baths, Flooring & Credit Marketing

• Supervised the fulfillment vendor for the office’s largest Client (USMC), initiated the development & trained end-users on multi-dimensional on-line reports, & was responsible for the creation & quality control of all fulfillment packages

• Managed direct marketing projects which included leading an internal team to ensure that each direct marketing piece met the Client’s (BellSouth) expectation & was delivered on time

• Responsible for list acquisition, data hygiene, printing, mail production, telemarketing, & response analysis for the Client’s (Home Depot) direct mail projects

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