Cathy Mcgovern Email & Phone Number

• Lead marketing & fundraising campaigns to raise awareness and funding for the Foundation.
• Responsible for the messaging, concept design, and copywriting of communication materials: direct mail, email, newsletters, collateral and press releases. Photograph events and programs for marketing materials. Created.
• Developed social media plan. Design, implement and analyze effectiveness of content.
• Identify and write applications for grant funding.
• Build and maintain relationships with media contacts.
• Regularly engage with the Board of Directors and present results at quarterly meetings.

• Developed marketing strategies, messaging & look/feel for Broadband & Video creative
• Partnered with research team to test consumer-facing messaging & mass media creative
• Produced integrated mass media campaigns inclusive of awareness television, directresponse television (DRTV), online awareness, digital, social, radio & print creative
• Spearheaded mass media campaign development from briefing stage through production.Responsibilities included concept selection, script review & approvals, music & talentselection, shoot supervision, review & approvals.
• Drove ~300K calls & ~60K clicks yearly from champion DRTV creative
• Successfully launched AT&T GigaPower (Fiber) Advertising in 14 markets. Support includedawareness TV ads, DJ chatter, digital/social, print, van wraps, & local support

• Developed multifaceted marketing campaigns to increase brand awareness & generate leads. Campaigns delivered $1.8MM+ in new revenue & a campaign R:E of up to $222:$1
• Increased customer renewals with targeted direct mail & email campaigns. Drove an R:E of $8.61:$1 in renewed revenue in 2009
• Recommended & managed participation in industry conferences & trade shows to foster relationships with prospects in target verticals
• Established company-wide Google PPC campaign, increasing results by 243% year over year
• Researched & implemented emerging online tools & best practices such as social media, web automation & landing page optimization
• Managed outside vendors including graphic designers, trade show exhibit manufacturer & direct mail houses

• Established overall contact strategy for Small Business DSL promotions including quarterly direct mail campaigns, monthly email deployments & supporting sales materials. Direct mail program reached 123% of objective.
• Set strategic direction for the overall Small Business Online Mass Media program. Program achieved a CTR of 0.26%, which was 311% of objective & a 225% increase year over year
• Launched business-class DSL & DSL applications advertising
• Led all reporting for Small Business Division which included a weekly analysis of response rates, R:E & units sold from advertising initiatives
• Managed Small Business Advertising budget to 1% of $25MM allocation
• Supervised team of four Advertising Manager contractors

• Spearheaded comprehensive advertising campaigns for product introductions & brand awareness for financial service processing (PFPC) & insurance Clients (Coventry First)
• Coordinated with Clients & creative team to produce high-quality print ads, collateral, Web sites, email, sales support materials, press releases, newsletters, & magazine articles

• Co-managed advertising vehicles for three departments: Kitchens & Baths, Flooring & Credit Marketing

• Supervised the fulfillment vendor for the office’s largest Client (USMC), initiated the development & trained end-users on multi-dimensional on-line reports, & was responsible for the creation & quality control of all.

• Managed direct marketing projects which included leading an internal team to ensure that each direct marketing piece met the Client’s (BellSouth) expectation & was delivered on time

• Responsible for list acquisition, data hygiene, printing, mail production, telemarketing, & response analysis for the Client’s (Home Depot) direct mail projects

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