Cathy Mcvay Email & Phone Number

Wooster, Ohio, United States

• Assistant Director, Account Marketing – June 2020 – March 2023Brand Manager – June 2016 – June 2020
• Led food service broadline distributor marketing efforts, collaborating on sales goals and market priorities.
• Developed sales, promotional, and educational resources for distributors.
• Provided leadership, marketing knowledge, and guidance to the Account Marketing Manager Team, including hiring, training, and performance reviews.
• Planned and executed communication strategies.
• Established and managed annual budgets for each of my food service distributor accounts.

North Canton, OH

• Marketing & Communications Manager – September 2013 – June 2016Operations & Communications Supervisor – September 2012 – September 2013Operation & Communications Team Lead - October 2011 - September 2012Communications.
• Planned and executed marketing strategies, including social media, advertising, email, direct mail, and document management.
• Generated daily, weekly, and monthly reports to assess department productivity and organizational goals.
• Presented reports on growth, ROI, and performance to the executive team.
• Built and managed a sales support-focused team, ensuring timely and accurate service.
• Set department goals and mentored staff to achieve them.

Ravenna, OH

• Managed tradeshow logistics, including scheduling, registration, and preparation of promotional materials.
• Prepared submittals and operation manuals for customers and distributors.
• Maintained relationships with sales staff and distributors.
• Handled corporate travel arrangements for multiple employees.
• Conducted sales data analysis and prepared reports.
• Provided support in tracking purchase orders and invoices.

Canton, Ohio, United States

• Coordinated media placements for multiple locations, researching new advertising mediums.
• Managed event planning and logistics for locations.
• Prepared mailings and provided supplies for model homes and trade shows.
• Assisted in creating advertising concepts.
• Maintained correspondence with General Managers and publication/station representatives.
• Negotiated contract pricing and maintained budget spreadsheets.

Vista, California, United States

• Developed and maintained relationships with brokers and distributors.
• Conducted data collection and analysis on purchasing trends and customer preferences.
• Prepared artwork for proposals, brochures, and sales presentations.
• Managed consumer and professional sampling programs.
• Conducted store checks and provided reports.
• Assisted in creating advertising concepts through various mediums.

Fairlawn, Ohio, United States

• Built relationships with businesses and individual consumers.
• Secured local advertising mediums and create advertising concepts.
• Managed advertising budget.
• Created weekly in-store contests and specials.
• Conducted business-to-business marketing
• Corresponded with customers by callbacks and thank you letters

Associate'S Degree, Marketing/Advertising

Education record