Cathy Mcvay Email & Phone Number

Wooster, Ohio, United States

Assistant Director, Account Marketing – June 2020 – March 2023Brand Manager – June 2016 – June 2020• Led food service broadline distributor marketing efforts, collaborating on sales goals and market priorities.• Developed sales, promotional, and educational resources for distributors.• Provided leadership, marketing knowledge, and guidance to the Account Marketing Manager Team, including hiring, training, and performance reviews.• Planned and executed communication strategies.• Established and managed annual budgets for each of my food service distributor accounts.• Actively participated in the brand's marketing leadership team, implementing marketing initiatives.• Facilitated regular communication and coordinated marketing activities with team members.• Grew brand presence through innovative application of promotional resources and marketing support in an assigned region.• Collaborated with Executive Account Manager to develop comprehensive support and strategy for accounts.• Fostered relationships with food service marketing, sales, and executive team staff to drive Certified Angus Beef ® brand sales.• Educated food service and restaurant partners about the Certified Angus Beef ® brand through training and presentations.• Assisted in the development of food service content for annual conferences and other company events.

North Canton, Oh

Marketing & Communications Manager – September 2013 – June 2016Operations & Communications Supervisor – September 2012 – September 2013Operation & Communications Team Lead - October 2011 - September 2012Communications Coordinator – June 2011 – October 2011• Planned and executed marketing strategies, including social media, advertising, email, direct mail, and document management.• Generated daily, weekly, and monthly reports to assess department productivity and organizational goals.• Presented reports on growth, ROI, and performance to the executive team.• Built and managed a sales support-focused team, ensuring timely and accurate service.• Set department goals and mentored staff to achieve them.• Led training initiatives and implemented new programs.• Maintained comprehensive knowledge of all facets of the business.• Oversaw staffing and provided coaching and development feedback.

Ravenna, Oh

• Managed tradeshow logistics, including scheduling, registration, and preparation of promotional materials.• Prepared submittals and operation manuals for customers and distributors.• Maintained relationships with sales staff and distributors.• Handled corporate travel arrangements for multiple employees.• Conducted sales data analysis and prepared reports.• Provided support in tracking purchase orders and invoices.• Handled various administrative tasks, including answering phones, data entry, and filing.

Canton, Ohio, United States

• Coordinated media placements for multiple locations, researching new advertising mediums.• Managed event planning and logistics for locations.• Prepared mailings and provided supplies for model homes and trade shows.• Assisted in creating advertising concepts.• Maintained correspondence with General Managers and publication/station representatives.• Negotiated contract pricing and maintained budget spreadsheets.• Tracked invoices and compared actual costs to projected costs.• Managed marketing calendar and edited copy for ads and other materials.

Vista, California, United States

• Developed and maintained relationships with brokers and distributors.• Conducted data collection and analysis on purchasing trends and customer preferences.• Prepared artwork for proposals, brochures, and sales presentations.• Managed consumer and professional sampling programs.• Conducted store checks and provided reports.• Assisted in creating advertising concepts through various mediums.• Coordinated new product introductions.• Identified methods for disseminating product information.• Analyzed monthly sales and prepared profit/loss statements.• Attended and worked trade shows.• Managed website updates and collected data.

Fairlawn, Ohio, United States

• Built relationships with businesses and individual consumers.• Secured local advertising mediums and create advertising concepts.• Managed advertising budget.• Created weekly in-store contests and specials.• Conducted business-to-business marketing• Corresponded with customers by callbacks and thank you letters

Associate'S Degree, Marketing/Advertising

Education record