Cathy Leonard Email & Phone Number

State College, Pa, Us

University Park, Pa, Us

University Park, Pa, Us

Developed and executed marketing and communications strategy for the largest dues-paying alumni association of its kind, with 173,000 members and more than 692,000 alumni worldwide. This included: - Providing direction and support for membership recruitment and retention activities;- Developing creative and strategic campaigns to increase interest and effectiveness;- Writing copy for new member acquisition; - Providing membership marketing consultation to colleagues and volunteers; - Providing audience segmentation;- Performing email testing to optimize results;- Managing a team of project/production specialists.

State College, Pa, Us

Managed Minitab's global email marketing program. This included the development of communication strategies, the design and implementation of multi touch campaigns, and content creation. Projects included new product releases, product slipstreams, lead generation and nurturing, customer engagement, and transactional communications to support the sales process.Developed strategies for Minitab.com landing pages and product web pages to support customer and prospect communications. Performed audience segmentation including segmented CRM data by both demographic and behavioral data to find key audiences for targeted opportunities.Performed email testing and web testing to drive ongoing improvements to optimize success and marketing spend. Proven track record in using data to inform strategic and tactical plans.Key team member on numerous software implementations including Microsoft Dynamics, Marketo, Cleverbridge and Click Dimensions.Stay up to date on email trends and best practices. Key team member on implementation of CANSPAM and CASL operational rules within the company.Responsible for training global marketing staff on email platforms and tools used by Minitab, as well as on generating CRM lists and adhering to global email opt in laws.Reviewed and approved marketing activities from Minitab International Partners to ensure they are strategically aligned with Minitab objectives.

State College, Pa, Us

Worked closely with marketing teams to implement key projects, including web development and optimization, content marketing, advertising, public relations, tradeshow and events, print collateral and email marketing. Develop relationships with external vendors and managed Minitab's relationship with email marketing vendors, design agencies, advertisers and print production vendors.Responsible for communicating plans to marketing personnel at Minitab global locations and Minitab partners located across the world.Managed Minitab's email communication strategy for Training services in the U.S. And Latin America and provided segmentation strategies for emails to support new product launches.

State College, Pa, Us

Acted as main marketing project manager for large complex projects including multiple product launches and marketing initiatives. This included gathering requirements, managing scope, managing and scheduling resources, communicating with stakeholders and external vendors and managing risk throughout the project.

State College, Pa, Us

Worked as a team member to implement marketing projects including web projects, advertising, print collateral and lead generation communications. Worked with product management and customers to obtain approval for customer testimonials.Drove operational processes to document the use of testimonials in marketing collateral and on Minitab's website.Managed inventory for marketing collateral.Led the planning and execution of a Minitab conference for Minitab global partners and consultants (2003).

Brussels, Be

Master Of Strategic Management And Executive Leadership

Graduate Certificate, Negotiation And Influence

Graduate Certificate, Diversity And Inclusion As Strategy

Bachelor In Engineering With Honors, Manufacturing Systems Management

Study Abroad - Business, Business, Management, Marketing, Small Business Development