Cathy Morse Email and Phone Number
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Consultant for core compliance in the Financial Industry in affiliation to expand policies to reflect regulatory requirements by licensing agencies and bonding companies. Directing legal and ethical corporate integrity to ensure policy is followed, I develop guidelines for ethical pragmatic components to manage risk, maintain a positive reputation, avoid litigation, and maintain compliance with internal systems and external regulations. Deciphering abstract laws and ethics, I establish and integrate best practices so compliance procedures comport with state legislation and internal audits for lending to streamline the process and stay on top of legislation. I began my role with Scratch Financial, Inc. In the pet/veterinary segment to provide payment plans to pet parents and increase the bottom line for veterinary practices.I am a decisive Brand Marketing Specialist who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns, I began my role in Social Media/Marketing with Mars PetCare in 2004. I create virtual marketing for Performance Coach, Sandy Schussel. I am a marketing and sales consultant in the pet product division of Blue Buffalo. Previously as a business owner, brand trainer, product specialist, I impacted increased sales revenues. I managed account investigations, recovering assets for privately held companies. As an innovative team player I have strong interpersonal, leadership and management skills. As a Social Media architect, I manage social media communities, Twitter campaigns, YouTube, Facebook, Instagram, Pinterest, Blogger for consumer brands. My specialities include Social Media SEO, Google Analytics, product campaign innovation/strategies, composing compelling content that resonates with targeted demographics, revenue generation leads, and launch new niche products with proven results. I am proficient in Power Point, Excel, Microsoft/Mac Applications.I also enjoy my consultative role for non-profit organizations. cthmorse@gmail.com
Blue Buffalo Co
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General Mills Pet Retail - Blue Buffalo - District Manager - Brand Education LeadBlue Buffalo Co Aug 2021 - PresentCalifornia, United StatesDeveloped, led and motivated a Central Cal Team of 44 Pet Detectives to acquire and retain Blue Pet Parents in Pet Specialty, Independent pet stores, Walmart, Kroger and grocery stores and at special events. My responsibilities included successfully growing Blue households and achieving growth in overall pet specialty store dollar volume. Exceeded targets in pet specialty performance versus the baseline year over year. Recruited, hired, trained, motivated and maintained team to acquire and retain Blue pet parents. Supported ad hoc projects to further drive the growth of our team. Designed and implemented training strategy plans and shared them out in fundamentals training development and with other departments. Well versed in new product execution and marketing campaigns. Established and furthered relationships with key customers to pinpoint new opportunities. Received recognition from stores, managers, peers and team members. Analyzed data to ensure pet detectives are hired and staffed effectively in the market area. Collaborated cross functionally across the Blue sales organization to align the team education strategy and support sales initiatives. Priorities include continuously innovating by embracing a learning mindset, fostering agility and championing belonging by creating a connected team. I have championed a culture of belonging by modeling inclusion, knowing and appreciating each buff and recognizing the needs of the pet parent customer and set speciality store management. -
Blue Buffalo Pet Food NutritionistBlue Buffalo Co Sep 2016 - Aug 2021Wilton, ConnecticutMy deep understanding of pet nutrition allows me to help pets thrive with nutritional support from Blue for their optimal health and well being. As a passionate pet lover, I Honor the Bond pet parents have with their pets, and enjoy being the face of the brand to new to Blue pet parents who care about the health and well being of their pets. Received the top PD award in 2020. -
Core Compliance Consultant Finance Industry Licensing:Audit:Marketing:Sales:Regulatory ComplianceScratch Financial, Inc. Jul 2016 - PresentCaliforniaScratch Financial, Inc. assists borrowers with solutions for the high cost of medical expenses which can create financial hardship. Creating the Company’s Compliance Program, I ensure the Company monitors, self-assesses and maintains compliance with lending, licensing, registrations, annual reports, examinations, audits, marketing, product, sales and other regulations that affect operations and lending. This includes interfacing with regulators and auditors, to achieve good ratings in all regulatory categories. My responsibilities include developing and maintaining a core compliance management system which includes conducting due diligence and regulatory compliance policies. I obtained and maintain lender and business licensing throughout the US and Canada. Priorities include coordinating examinations, audits, updating regulatory changes as applicable, creating compliance testing on key regulations including AML/Red Flags risk assessment, cyber security policies, employee training on applicable regulations, reviewing compliance risk and complaints trends, and developing business plans for lending. Well-versed in operations, lending, compliance, marketing, sales and support for a robust compliance management system, I have broad and significant experience with lending laws and regulations, experience working in different compliance areas and the ability to support and monitor a company-wide program.
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Social Media Marketing ConsultantSocial Media Marketing Dec 2004 - PresentCalifornia- Grew online social media/marketing presence and strategies for Sandy Schussel LLC, USA Vintage Inspired Clothing Company, Pet Care Services, Non-Profit Organizations- Created and executed campaigns, analyzing, tracking, providing ongoing strategic recommendations, managing branded projects, hosted communities, media channels across various platforms including Twitter, Facebook, Google+, YouTube,Blog, Instagram, Pinterest, Tumblr, LinkedIn- Managed social media communities to generate consumer engagement and conversion- Developed brand strategies, positioned promotions, paid media campaigns, social applications, analytics, insights/reports, solid understanding of key company information, general business strategy, industry issues, products, services offered, key customers and competitors- Created consistent branding messaging across all media channels; teamed with PR agencies to maximize Brand effectiveness Identified demographics, to source and create multiple channels/networks to build diverse customer and fan base, driving social listening and feedback loop- Executed consistent brand messaging across all media channels: managed branded projects, hosted communities, media channels (Twitter, Facebook, Google+, Instagram, Pinterest, Tumblr, LinkedIn) developed content, events, contests, campaigns. Worked with PR agencies to maximize brand effectiveness. Achieved increased engagement by 211% web traffic reach by 97.4%, online sales rose, increased Facebook fans, and site views 200%, received new national and international clients from web driven campaigns.•Participated in Google Academy; ran ad campaigns. Created and implemented process for aggregating existing/external content and brand evangelists, as well as strategies to repurpose leverage for this content. Utilized social media, search engine optimization (SEO), email, affiliates and 3rd party digital platforms, presentations in Excel and Power Point. Utilized HubSpot Software -
Manufacturer RepresentativeBass Pro Shops Jan 2007 - Dec 2021Rancho Cucamonga, CaManufacturers Rep Nikon Optics, Streamlight, Eotech, Warne, etc. for Bass Pro Stores -
Investigations Consultant/Sr. ManagerStrategic Marketing And Consulting Dec 2005 - Feb 2016Greater Los Angeles Area- Brand development strategy and statistics systems.- Strategic Consulting, including business plan & sales strategy development.- Advising business on formation of corporations and business structures, drafting privacy policies and commercial transactions.- Generating new development deals, focusing on projects, including real-estate market analysis.- Meridith Baer Home Account Investigations ManagementSr. Manager of Special Investigations & Accounts Receivable 2014 – 2015 • Reduced outstanding AR by in excess of $1.5 million in less than 12 months• Played key role across key functions including technology, business development and marketing during hyper-growth phase and financial evaluations• Investigations Specialist, research discrepancies, resolve customer issues, prepare monthly billing and process payments. Execute trend analysis, monitoring and competitive benchmarking.• Proficient with Word, Excel, Quickbooks, Payeezy, Power Point, Lexis Nexis
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ParentStanford Graduate School Of Business Aug 2012 - Jun 2014Palo Alto, CaParent of Student in Stanford MBA program -
Social Media Marketing/Hr CoordinatorChuck Latham Associates, Inc. May 2013 - Dec 2013Community Manager/HR CoordinatorCLA delivers sales, marketing, retail services in Pet Specialty, Vet and Farm Ag Industries. Enhanced Brand impage for clients in European and Asian Markets.Strategic Initiatives- Improved effectiveness of branding messages for strategic Global clients across all media channels- Developed new engaging and relevant media content, social campaigns and site creation for several clients’ brands- Created new social recruiting sources on various platforms, effectively supporting the recruiting process in especially hard to hire areas utilizing Twitter, Facebook, Google+, Blogger, LinkedIn among other channels, building a diverse applicant sourcing pool resource for HR for immediate needs and hard to hire areas, resulting in 1000 new hires for priority program, and gaining new business contracts- Influenced the development of a streamlined applicant HR sourcing pool, for 1000 new hires in a priority program, to attain new business contracts- Performed demographics, keyword searches, and general industry analytics analysis to determine where HR should focus efforts to achieve hiring goals- Trained/Mentored executives by developing Power Point and White Paper presentations for online executive meetings- Streamlined engaging and relevant content development and social campaigns for clientsTransferable Skills- Improved and streamlined executive meetings to develop business insights in social media- Achieved 150% increased engagement, 72% increased reach and reviewed the entire social media presence with management to develop trending and new business opportunities- Worked collaboratively to provide actionable recommendations and feedback based on analytics reviews, increasing web traffic reach and engagement- Aggregated status of HR team’s work to concisely report progress in the hiring process -
Marketing/Business Manager/Field Representative/Trainer//National AccountsAdvantage Solutions: Sales, Marketing, Technology Jan 2007 - Dec 2013Southern CaliforniaOdle Sales Account Specialists team up with leading manufacturers to execute supply chain management and consumer promotions at the highest level. Campaign management for: Nikon Sports Optics, Bass Pro, EoTech, Streamlight, Purina, Belkin, Seagate, Amazon Kindle, Linksys, Kodak, pet food, fashion and recreation industries• Provide product knowledge training, merchandising and work in special events. - Increased sales conversions through in-store demonstrations and sales associate training-Training, promotional material, road shows, merchandising, Excel spreadsheets- Promote products, train associates, educate consumers in store/on-line through third party marketing companies for Amazon Kindle program, Seagate, Odle Sales, Nikon Sports Optics Bass Pro Stores, Streamlight, EoTech, Ten Point, Mosaic Kodak Accounts, Belkin, Linkseys, LG, Hoover, Advantage Sales and Marketing, Market Star, Marketing Arm, and national electronics accounts- Generated sales through social media outreach, community management, demonstrations and associate training -
Professional Model, Promotional RepresentativeModel Actor Ambassador Mar 2002 - Dec 2013Professional Model, Actor May 2008 - December 2013 - Partnered with Global Investment firm to portray Mock client, astute and experienced investor, to support portrayal of high worth clients, true to the facts and situations presented in the case studies. - Achieved recognition for time management, flexibility and evaluation feedback with clients, Audits, Merchandising, Capital Investment Consulting- Professional Model for Brand Promotion, Trade Shows, Conventions, Field Management for Visual Image Events- Private Investigator licensed in Nevada, Advanced video certification, MSPA Gold Certification 8v2qxf, Merchandising Certification, Interviewing Certification, Hotel and Business Auditor, Capital Investment consulting.
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Community Manager/Social Media, Senior Ambassador, Certified Trainer, Pet Nutrition SpecialistMars Petcare Aug 2004 - Jun 2013Edelman/Nutro Built Social Media Facebook Site From Inception.MARS PET CARE/NUTRO Global CompanyNutro is a global company leader in natural pet food, focusing on the health and well-being of pets. Developed and created the Nutro Facebook page from inception in the US, Canada and Japan.Enhanced Brand Image in South American, European, Australian, New Zealand, and Japanese Markets.Strategic Initiatives- Achieved creating the development of corporate Facebook site and grew it to over 100,000 fans, with millions of views, broad based demographics- Influenced daily Interface with PR Firm, corporate and others to review status, social issues, product information and online marketing.- Trained/Mentored new hires, national and independent store staff hands, enabling a 35% increase in sales revenue- Managed content creation, analysis, review and execution across other relevant media channels- Created streamlining process of brand leads for sites, channels and brans- Created, built and launched social media program, continuously building the internet audience, while developing a relationship between the content and the consumerTransferable Skills- Managed a dashboard for metrics including traffic, growth, and strategized to deliver new ideas to stakeholders across the company- Created liaison with PR, product, brand ambassadors and communicated regularly to management- Achieved increased awareness, advocacy, and support for marketing lead initiatives- Improved increased brand footprint across a variety of platforms to extend reach to over 1M views and actively engage over 100,000 fans.- Achieved a strong rapport with National accounts and received lifetime CARE recognition -
Usc Parent Graduate And Undergraduate SchoolUsc Marshall School Of Business 1996 - 2010Usc -
ParentThe Thacher School Sep 1995 - Jun 2006- Parent of two Alumni - Auction proceeds more than doubled to exceed six figures for Thacher School Parents' Auction. - Successfully formed committees for local, regional, national and international donations, networked with past chairpersons, increased solicitation of tangible and intangible items. -
ParentThe Webb Schools Aug 1997 - May 2003- Parent of two Alumni- Increased donations for Auction Committee, assisted with Event planning for scholarship fundraising -
Director/Owner/OperatorGoose Bay Farms Jan 1985 - Sep 2002Chiloquin, Oregon- Raised/marketed commercial crops: barley/wheat/alfalfa/sugar beets/potatoes/hay, cow calf operation- Responsible for operating 5,000-acre ranch, construction, purchasing negotiations, crop rotation, conservation issues, water rights, employee disputes, herd research, management hiring,Developed 1M Agricultural and Livestock business with 5000 acre ranch crops; managed Grain futures, property, heavy equipment, financing, gravel pit and water conservation rights.
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School Site Council RepresentativeEl Rodeo School Aug 1995 - May 2002- Received recognition for contributions to school site planning, grant writing, proposals.
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Owner/DirectorownerGeneral Power Corporation Feb 1981 - May 2000- Manufactured uninterruptible power supplies, power conversion equipment for US Navy contracts.- Infotek Systems Corporation manufacturer of high-speed memory, collators, compilers, sales and service, Infax Systems German Company sales and service high speed memory, circuit boards
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Owner/OperatorCath-Air Jun 1981 - Oct 1997- Developed aircraft charter business; contracts included lease operation on Citation II, Piper Cheyenne II XL, Piper Saratoga to B of A, U.S. Fire Services, Broadcast services
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Political ConsultantUnited States Senate Sep 1978 - Jun 1980- Political patronage research, background checks, recommendations for White House appointments- Grant Writing
Cathy Morse Skills
Cathy Morse Education Details
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Communication And Media Studies - Advertising -
International Relations And Affairs -
Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Cathy Morse
What company does Cathy Morse work for?
Cathy Morse works for Blue Buffalo Co
What is Cathy Morse's role at the current company?
Cathy Morse's current role is Consultant for Core Compliance In the Finance Industry Licensing, Audit and Regulatory Compliance.
What is Cathy Morse's email address?
Cathy Morse's email address is du****@****aol.com
What is Cathy Morse's direct phone number?
Cathy Morse's direct phone number is +190985*****
What schools did Cathy Morse attend?
Cathy Morse attended S.i. Newhouse School Of Public Communications At Syracuse University, The George Washington University, The George Washington University.
What are some of Cathy Morse's interests?
Cathy Morse has interest in Steering Committee For Non Profits, Canine Competition, New Technologies, Health, Children, Skiing, Education, Environment, Photography, Science And Technology.
What skills is Cathy Morse known for?
Cathy Morse has skills like Retail, Market Research, Customer Service, Marketing Strategy, Social Media, Strategic Planning, Fundraising, Online Marketing, Team Building, Event Planning, New Business Development, Account Management.
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