Cathy Jordan, Ccap I Email and Phone Number

- Lead strategies, plans, teams, initiatives, and day-to-day operations for the program responsible for building a strong pipeline of customer advocates and stories in order to meet business goals, amplify brand messages, and accelerate sales opportunities. - Create goals and strategies for the team. Implement policies and practices that support program objectives as well as the overall vision of the company. Create scalable plans for customer advocacy that are in alignment with GTM priorities.- Hire, train, and manage the team. Develop incentives that encourage team members to achieve goals. Monitor performance and support HR functions such as onboarding, professional development, employee relations, and reviews.- Work with internal and external contacts including company leadership, cross-functional staff at all levels, customers, and business partners. Build trusting, productive relationships while discussing needs and offering solutions. Serve as a subject matter expert, main point-of-contact, and liaison between parties for all customer advocacy matters.- Maintain a hands-on philosophy even as Director, personally managing customer advocacy on all levels. Manage marketing activities and sales references. Develop and nurture customer relationships at the executive level. Collaborate with customers to share their stories. Provide enablement to new hires and sales specialists.- Manage senior-level operations, finances, and administration for the business. Maintain detailed records of all activities and results. Regularly analyze performance metrics to identify areas of success and opportunities for improvement. Meet with executive leadership to present results and offer recommendations for further success.- Align with Cloud First business goals, responsible for creating new customer advocates in the first year of migration. Successfully implemented strategies and achieved 100% of the goal.

- Provide leadership to a high performing team managing sales references and marketing activities- Redefine and update Customer Advocacy processes to support organizational shift in Storytelling- Program Manager for Annual Informatica Innovation Awards, 200% increase in nominations over the last two years, honoring 16 organizations in May 2022 during an executive reception at the Annual Informatica World Conference- Launched Informatica's first CDO Awards program, honoring 13 CDO's globally in September 2021 - Maintained 95% fulfillment rate for sales and marketing requests with a 38% increase in requests YoY

- Created and launched a formal Social Media strategy highlighting customer stories - Focused global advocate and asset growth for the MDM business, 98% fulfillment rate for sales and marketing requests with a 30% growth in new customer advocates- Program Manager for annual Innovation Awards Program- Innovation Award Winners and Honorees recognized at an executive reception at annual Informatica World customer conference (virtually in 2020 and 2021)

- Researched, selected and implemented a new Advocate tool, Upland RO Innovation- Quarterly enablement programs initiated across the sales organization - Utilization of Upland Analytics to measure team and individual performance- Team Awards: * Recognized as 2018 Most Improved Program by Upland RO Innovation* Recognized as 2018 Customer Engagement Program of the Year by SiriusDecisions

- Planned and implemented MDM events worldwide, managing the entire cycle from initial ideation and planning to recruitment and scheduling of speakers and day-of event facilitation and execution.- Partnered with sales to capture customer win stories and worked with customers on compelling story presentations.- Managed all aspects of Regional Customer Advocacy Board meetings.